Isaac O. engagement report
@theisaacola - 143K followers on X
Measured over 21 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 27 interactions against 143K followers, an engagement rate of 0.019%. Measured over 21 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 1.08% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 43% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 163x its own typical post. Recurring topics include #dangoteipo, #dangoterefinery, #moneystoriesdaily.
Measured over 21 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #dangoteipo, #dangoterefinery, #moneystoriesdaily.
Compared with accounts its own size
Isaac O.'s engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, Isaac O. sits above the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 43% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 43% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 206 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 23, 2026163x their median
You could be sitting in Lagos, Accra or Nairobi and working with UNICEF's global investment team. It's paid, part time, remote and applications are open. Here's how to plug in.
- Sep 21, 202643x their median
If you put N5 million in Nigeria's best performing equity mutual fund at the start of 2026, by August it would be worth N9.1 million. But there's something more interesting.
- Sep 9, 202633x their median
Nigeria exported N747 billion worth of just 10 farm products in three months. Cashew alone did N268 billion. The question is how can everyday Nigerians plug in?
- Sep 7, 202627x their median
When Saudi Arabia opened Aramco in 1980, most Saudis waited. Those who invested built generational wealth from their own oil. Dangote Refinery just opened a similar door for Nigerians.
- Sep 24, 202619x their median
If you have money in T-Bills, want a business loan, own stocks or have millions sitting in fixed income, something important happened this week. The price of money in Nigeria changed.
- Sep 22, 202618x their median
One of Nigeria's biggest cement companies is looking for new distributors. You'll need N250 million working capital. But the smartest part of this opportunity is easy to miss.
- Aug 13, 202515x their median
The Scripture remains the wisest money manual on earth. Read it actively.
- Sep 16, 20266.4x their median
“What if Dangote Refinery shares get fully subscribed before I buy?” You haven’t missed out. An IPO is not concert tickets. Here’s what happens if 4.1 billion shares aren’t enough.
- Sep 11, 20262.0x their median
You've bought Dangote products. Now you can own Dangote Refinery shares from N5,250. This is the simplest guide to becoming a shareholder.
- Sep 8, 2026
Most people look at the ₦525 share price. But the real question is would you buy the whole Dangote Refinery for $47 billion? #dangoterefinery #dangoteipo #moneystoriesdaily https://t.co/DaRDimfqtD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 27 interactions against 143K followers, an engagement rate of 0.019%. Measured over 21 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 1.08% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 43% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 163x its own typical post. Recurring topics include #dangoteipo, #dangoterefinery, #moneystoriesdaily.
- What is Isaac O.'s engagement rate on X?
- Isaac O. (@theisaacola) has an engagement rate of 0.019%, based on the median interactions across 21 original posts from the last 30 days against 142,702 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, Isaac O. sits above the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @theisaacola have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @theisaacola post?
- Most posts go out around 05:00 UTC, and Friday is its busiest day, at roughly 1.87 posts per day across the measured window.