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Isaac O. engagement report

@theisaacola - 143K followers on X

Measured over 21 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Middle of its size range
Per follower
0.019%
of 143K followers
Per impression
1.08%
2.5K views on a typical post
Reach
1.75%
of its followers see a post
Typical post
27
interactions (median)
Saved
0.161%
4 bookmarks on a typical post
Posting rate
1.87/day
active 57% of days
Peak time
05:00 UTC
Friday

A typical post picks up 27 interactions against 143K followers, an engagement rate of 0.019%. Measured over 21 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 1.08% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 43% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 163x its own typical post. Recurring topics include #dangoteipo, #dangoterefinery, #moneystoriesdaily.

Measured over 21 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #dangoteipo, #dangoterefinery, #moneystoriesdaily.

Compared with accounts its own size

Isaac O.'s engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.019%, Isaac O. sits above the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video43% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 43% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 206 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 23, 2026163x their median

    You could be sitting in Lagos, Accra or Nairobi and working with UNICEF's global investment team. It's paid, part time, remote and applications are open. Here's how to plug in.

    4.0K373223256K viewsView on X
  • Sep 21, 202643x their median

    If you put N5 million in Nigeria's best performing equity mutual fund at the start of 2026, by August it would be worth N9.1 million. But there's something more interesting.

    1.0K117238133K viewsView on X
  • Sep 9, 202633x their median

    Nigeria exported N747 billion worth of just 10 farm products in three months. Cashew alone did N268 billion. The question is how can everyday Nigerians plug in?

    76910610429K viewsView on X
  • Sep 7, 202627x their median

    When Saudi Arabia opened Aramco in 1980, most Saudis waited. Those who invested built generational wealth from their own oil. Dangote Refinery just opened a similar door for Nigerians.

    62049282627K viewsView on X
  • Sep 24, 202619x their median

    If you have money in T-Bills, want a business loan, own stocks or have millions sitting in fixed income, something important happened this week. The price of money in Nigeria changed.

    456619071K viewsView on X
  • Sep 22, 202618x their median

    One of Nigeria's biggest cement companies is looking for new distributors. You'll need N250 million working capital. But the smartest part of this opportunity is easy to miss.

    4026912254K viewsView on X
  • Aug 13, 202515x their median

    The Scripture remains the wisest money manual on earth. Read it actively.

    3435614437K viewsView on X
  • Sep 16, 20266.4x their median

    “What if Dangote Refinery shares get fully subscribed before I buy?” You haven’t missed out. An IPO is not concert tickets. Here’s what happens if 4.1 billion shares aren’t enough.

    16246023K viewsView on X
  • Sep 11, 20262.0x their median

    You've bought Dangote products. Now you can own Dangote Refinery shares from N5,250. This is the simplest guide to becoming a shareholder.

    503104.1K viewsView on X
  • Sep 8, 2026

    Most people look at the ₦525 share price. But the real question is would you buy the whole Dangote Refinery for $47 billion? #dangoterefinery #dangoteipo #moneystoriesdaily https://t.co/DaRDimfqtD

    296202.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dangoteipo#dangoterefinery#moneystoriesdaily#nigeriaarise#nigerianstocks

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 27 interactions against 143K followers, an engagement rate of 0.019%. Measured over 21 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 1.08% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 05:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 43% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 4.4K interactions, about 163x its own typical post. Recurring topics include #dangoteipo, #dangoterefinery, #moneystoriesdaily.

What is Isaac O.'s engagement rate on X?
Isaac O. (@theisaacola) has an engagement rate of 0.019%, based on the median interactions across 21 original posts from the last 30 days against 142,702 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.019%, Isaac O. sits above the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @theisaacola have real engagement?
Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @theisaacola post?
Most posts go out around 05:00 UTC, and Friday is its busiest day, at roughly 1.87 posts per day across the measured window.

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