The Edge Malaysia engagement report
@theedgemalaysia - 517K followers on X
Measured over 41 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 2 interactions against 517K followers, an engagement rate of 0%. Measured over 41 original posts, its engagement rate beats 4% of 3,792 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.103% of those impressions turn into an interaction. That is about 0.376% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 41 posts sampled, 17% carry an image or video and 93% link out. The account's strongest tracked post pulled 14 interactions, about 7.0x its own typical post.
Measured over 41 original posts from a 30-day window, last computed on August 27, 2026.
Compared with accounts its own size
The Edge Malaysia's engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,792 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, The Edge Malaysia sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 27, 20267.0x their median
Rare day at KL Court Complex as three former prime ministers arrive for legal battles https://t.co/vErL2V1qoB
- Aug 14, 20267.0x their median
Please beware of fake advertisements impersonating The Edge Malaysia luring people into joining fraudulent groups on WhatsApp or Telegram for stock and investment advice. We wish to state that The Edge Malaysia does not operate any WhatsApp or Telegram group. https://t.co/5rjM9J32yt
- Aug 26, 20264.5x their median
Public Bank’s 2Q net profit rises nearly 4%, declares 10.5 sen dividend https://t.co/E44gxKEU6i
- Aug 27, 20263.5x their median
(Highlight) Hong Leong Financial Group Bhd (KL:HLFG) declared a dividend of 57 sen per share in conjunction with its announcement of nearly 11% growth in net profit to RM945.5 million for the fourth financial quarter ended June 30, 2026 (4QFY2026). https://t.co/GBEpa1XDTu
- Aug 27, 20262.5x their median
(Highlight) Fifty-five Malaysians in Kathmandu are currently uncontactable, following a devastating flood triggered by the overflowing of the Bhote Koshi River in the Rasuwa district, Nepal, on Wednesday, according to Malaysia's Foreign Ministry. - Bernama https://t.co/DBUpfiNLJj
- Aug 24, 20262.5x their median
E5: Khee San’s executive chairman resigns Khee San’s EC has resigned for personal reasons, three days after its accounts were frozen. This and more in our quick round-up of today’s biggest stories on https://t.co/ZsvXRDWhmK https://t.co/yVbhRyrgjG
- Aug 27, 20262.0x their median
E5: Rare day at KL Court Complex' In a first in Malaysia’s political history, three former prime ministers walked into the court complex in Kuala Lumpur to face their own legal battles. More in our quick round-up of today’s biggest stories on https://t.co/ynDEh0G5sA. https://t.co/sfPS5jjHed
- Aug 27, 20262.0x their median
YOUR DAY AHEAD: Aug 27, 2026 Here's a heads up on what to look out for today. https://t.co/z0iN01sejx
- Aug 26, 20262.0x their median
Muhyiddin made spontaneous remarks in private meeting for political donations to Bersatu, says KCJ Engineering director https://t.co/0Tukf2KXKd
- Aug 26, 20262.0x their median
(Highlight) Former prime minister Datuk Seri Ismail Sabri Yaakob will be charged at the Kuala Lumpur Sessions Court on Thursday under the Malaysian Anti-Corruption Commission (MACC) Act. - Bernama https://t.co/P7Wc9JujRZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 517K followers, an engagement rate of 0%. Measured over 41 original posts, its engagement rate beats 4% of 3,792 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.103% of those impressions turn into an interaction. That is about 0.376% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 41 posts sampled, 17% carry an image or video and 93% link out. The account's strongest tracked post pulled 14 interactions, about 7.0x its own typical post.
- What is The Edge Malaysia's engagement rate on X?
- The Edge Malaysia (@theedgemalaysia) has an engagement rate of 0%, based on the median interactions across 41 original posts from the last 30 days against 516,836 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, The Edge Malaysia sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @theedgemalaysia have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,792 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @theedgemalaysia post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.37 posts per day across the measured window.