The Better India engagement report
@thebetterindia - 851K followers on X
Measured over 41 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 131 interactions against 851K followers, an engagement rate of 0.015%. Measured over 41 original posts, its engagement rate beats 38% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.5K times each, and 1.54% of those impressions turn into an interaction. That is about 0.997% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video and 15% link out. The account's strongest tracked post pulled 1.7K interactions, about 13x its own typical post.
Measured over 41 original posts from a 30-day window, last computed on August 23, 2026. Recurring tag: #civicsensehero.
Compared with accounts its own size
The Better India's engagement rate beats 38% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, The Better India sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 15% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 15% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 932 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 22, 202613x their median
What if we told you there’s a town in India where political banners don’t last more than 24 hours? In Sulthan Bathery, cleanliness isn’t just a rule, it’s a way of life. From midnight clean-ups to strict fines and active citizens, this place is setting a benchmark most cities haven’t even thought of yet. Watch this video to see how an entire town came together to make it happen and stayed consistent. #CleanIndia #Kerala #SulthanBathery #civicsense #civicsenseIndia [Sulthan Bathery, Kerala, Civic Discipline, Civic Sense India]
- Aug 22, 202613x their median
IAS officer Roshan Jacob is leading a major crackdown on food adulteration in Uttar Pradesh.🥛 Across the state, thousands of inspections, raids and food-safety tests uncovered adulterated dairy products and unsafe packaged drinking water. Officials seized ₹11.66 crore worth of food products, destroyed unsafe food worth ₹63.17 lakh, and filed FIRs against offenders. Now, UP plans to publicly display the names and photographs of food adulterators. Because food safety isn’t just about rules—it’s about protecting every family. 🌱 Should every state take similar action? #FoodAdulteration #IASOfficer #RoshanJacob #UttarPradesh #FoodSafety [IAS Roshan Jacob food safety crackdown, Uttar Pradesh food adulteration crackdown, IAS officer fighting food adulteration in UP, UP fake food raids and food safety drive, names and photos of food adulterators in Uttar Pradesh]
- Aug 22, 20268.8x their median
Delhi just pulled off a massive clean-up drive. The Municipal Corporation of Delhi cleared 18,495 tonnes of waste from around railway tracks — areas long plagued by illegal dumping and health risks. During the drive, a large number of sanitation workers, volunteers, and civic teams worked together to clean these areas, making them safer and more livable. According to officials, this initiative will not only improve cleanliness in the city but also have a positive impact on the quality of life for nearby residents. A strong step forward towards a healthier city under the Swachh Bharat Mission. #SwachhBharat #Delhi #CleanIndia #MCD #Sanitation [Delhi garbage removal drive, MCD cleanliness campaign, railway track cleaning Delhi, Swachh Bharat Mission Delhi, urban sanitation India]
- Aug 21, 20267.6x their median
3 Days Trapped In Tar… Until Someone Came To His Rescue.❤️ In Punalur, Kerala’s Kollam district, a helpless dog was trapped in leftover road tar dumped by the roadside. He had been stuck there for 3 days without food or water. When Muhammad Faizal heard about him, he rushed to the spot and carefully freed the dog from the tar, giving him a second chance at life. Faizal has been an animal rescuer for nearly 3 years and also runs a shelter for animals who cannot survive on the streets. He rescues an average of 2–3 animals every day and has saved so many lives that he’s lost count. For Faizal, rescue isn’t just about saving an animal. It’s about giving a voiceless life another chance. Know an animal rescuer who deserves to be recognised? Tell us their name in the comments Credits : muhammed__faizal___ on IG #AnimalRescue #AnimalHeroes #KindnessMatters #SaveAnimals #CompassionInAction [Animal Rescue Stories In India, Kerala Animal Rescuers Saving Dogs, Inspiring Animal Rescue Stories, People Helping Stray Animals, Heroes Saving Animals In India] Original post by @TbiHindi
- Aug 20, 20266.2x their median
From Mirabai Chanu to Papon, Northeast India has made India proud on the world stage. 🇮🇳 Yet, a little girl from Arunachal Pradesh recently had to say, “Don’t call me Chinese. I’m Indian.” Her words reflect a prejudice many from the Northeast still face—being made to prove they belong. From sport and music to culture and cinema, the region has enriched India’s identity in countless ways. Different faces, languages and traditions don’t divide India—they make it stronger. Maybe it’s time we changed the way we see each other. ❤️ #TheBetterIndia #NortheastIndia #IncredibleIndia #IndianPride #UnityInDiversity [Northeast India Stories | Arunachal Pradesh Viral Video | Northeast Indians In India | Unity In Diversity India | Indian Identity And Diversity]
- Aug 21, 20264.9x their median
“We wanted to prove that greening can be done differently, without adding to the environmental burden,” Principal Dr. Ashok Kumar Das told The Statesman. At Asannagar Madanmohan Tarkalankar College in Nadia, 35 saplings this year were grown not in plastic packets, but in discarded coconut shells. The teachers noticed saplings like; mango, jamun, guava, ashok, kadam, bel and more, sprout naturally across the campus grounds. Instead of discarding them, the staff carefully transplanted 35 of these naturally grown saplings into discarded coconut shells, nurtured them for months, and then distributed them free to local residents. The vision is simple: grow trees without growing plastic waste. The mission is bigger — turn everyday waste into living forests, and make sustainability visible, practical and local. They aim to raise 100 such saplings next year. If one rural college can do this, imagine the impact if campuses across India followed. #SayNoToPlastic #CollegeStudentsInitiative #SustainableIndia [Asannagar College, Plastic Free, Student Led Impact, Sustainable Living]
- Aug 22, 20264.7x their median
When two orphaned boys lost their parents, a Muslim couple chose to become their family. In Belagavi (Karnataka), Mehboob Hasan Naikwadi and Noor Jahan took in two brothers nearly 20 years ago after their parents died in a road accident. Though the couple already had five children of their own, they raised the boys alongside them, making sure they continued to grow up with their Hindu faith and traditions. Years later, Somashekar completed his education and began working at an aerospace manufacturing. Mehboob and Noor Jahan searched for a bride from the same community and arranged the marriage with Poonam, proudly performing the role of parents during the ceremony. The wedding was conducted according to traditional Lingayat rituals, attended by people from both communities. “I believe that all the people in this country are brothers and sisters. I am happy that these children grew up in my house, got educated, and found jobs on their own,” shared Mehboob with The Hindu. A quiet reminder that family is built on love, not religion. #HumanityFirst #Belagavi #CommunalHarmony #IndiaStories [Heroes of Humanity, Belagavi, Indian Marriages, Inspiring India Human Stories]
- Aug 22, 20264.3x their median
This Farmstay Doesn’t Waste A Single Drop Of Maharashtra’s Monsoon Rain. At Unn Savli Farmstays in Maharashtra’s Koyna region, where the monsoon can bring around 6,000 mm of rainfall, rainwater is being turned into a resource. Here’s how their system works: > 15,000 sq ft catchment area collects rainwater. > At 6,000 mm rainfall, this could mean up to 83.6 lakh litres of rainwater falling across the catchment annually. > Water from the roof and courtyard flows through a designed gutter system. > It enters a water feature, planned to house 1,000+ guppies. > Overflow is channelled into a 4-foot-deep percolation pond. > The water slowly seeps into the ground, helping recharge groundwater and the borewell. The team conservatively estimates that 20–25 lakh litres of water can be effectively saved and used through the system. Because rainwater isn’t waste—it’s a resource. 📍Unn Savli Farmstays, Koyna Nagar, Maharashtra Credits : ajinkya_kajwe on IG #RainwaterHarvesting #WaterConservation #SustainableLiving #SaveWater #EcoFriendly [Rainwater Harvesting In Maharashtra, Sustainable Water Management Systems, How To Save Rainwater At Home, Groundwater Recharge Through Rainwater, Eco Friendly Water Conservation Ideas]
- Aug 21, 20263.6x their median
What if a father-in-law became his daughter-in-law’s biggest cheerleader? In Rajasthan’s Barmer district, Deepu Kanwar spent years studying quietly behind her ghoonghat. Today, she has stepped into the courtroom as a civil judge. Married seven years ago, Deepu continued preparing for the Gujarat State Judicial Service exam even after becoming a mother. At a time when many women are expected to prioritise household work, her in-laws had a different rule at home. Whenever Deepu tried to help with household chores, her father-in-law would tell her to focus on her studies. The journey had its share of setbacks. In 2022, she cleared the prelims and mains but could not make it through the interview. In 2023, she tried again but did not clear the mains. Still, she kept going. Her persistence finally paid off when she cleared the Gujarat State Judicial Service exam, securing the 79th rank and becoming a civil judge. Sometimes, when a family believes in your dream, it can change your entire future. #WomenEmpowerment #CivilJudge #InspiringIndia [Deepu Kanwar, civil judge, Gujarat Judicial Service exam, Inspiring India]
- Aug 21, 20262.3x their median
A retired railway engineer became Hyderabad’s “Road Doctor” after witnessing a deadly pothole accident. :construction: Gangadhar Tilak Katnam has spent 15 years fixing 2,000+ potholes across Hyderabad—using his ₹23,000 pension, discarded road material and his own savings. He later started Shramadaan, bringing volunteers together to repair potholes for free. Today, even the municipality that once ignored him provides road-repair material One man. 2,000+ potholes. One powerful mission. #PotholeRepair #RoadSafety #CommunityHeroes #CivicAction #InspiringIndia [Hyderabad Pothole Repair Hero, Retired Railway Engineer Fixing Roads, Gangadhar Tilak Katnam Pothole Repairs, Free Road Repair Initiative Hyderabad, Community Led Pothole Repair India]
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 131 interactions against 851K followers, an engagement rate of 0.015%. Measured over 41 original posts, its engagement rate beats 38% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.5K times each, and 1.54% of those impressions turn into an interaction. That is about 0.997% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video and 15% link out. The account's strongest tracked post pulled 1.7K interactions, about 13x its own typical post.
- What is The Better India's engagement rate on X?
- The Better India (@thebetterindia) has an engagement rate of 0.015%, based on the median interactions across 41 original posts from the last 30 days against 851,061 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, The Better India sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @thebetterindia have real engagement?
- Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @thebetterindia post?
- Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 2.03 posts per day across the measured window.