The Better India engagement report
@thebetterindia - 856K followers on X
Measured over 123 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 116 interactions against 856K followers, an engagement rate of 0.014%. Measured over 123 original posts, its engagement rate beats 39% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.6K times each, and 1.75% of those impressions turn into an interaction. That is about 0.775% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 123 posts sampled, 98% carry an image or video, 7% are part of a thread and 8% link out. The account's strongest tracked post pulled 5.9K interactions, about 51x its own typical post. Recurring topics include #nationalsportsday, #inspiration, #sports.
Measured over 123 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #nationalsportsday, #inspiration, #sports.
Compared with accounts its own size
The Better India's engagement rate beats 39% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.014%, The Better India sits above the 10th percentile of the 156,396 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 844 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 7, 202651x their median
It didn't take a government order or a massive budget to save this forgotten piece of history. It took one person who refused to look away. When Abbayi Kanth shared the heartbreaking condition of an ancient stepwell in Andhra Pradesh's Peapully Mandal on social media, people across the region responded with action. More than 300 volunteers came together to clear years of plastic waste, food packets, coconut shells, temple offerings, and neglect, revealing the historic stepwell hidden beneath. The restoration is more than a clean-up story. It is proof that civic sense begins when ordinary people decide that preserving our heritage is everyone's responsibility. This Independence Day, The Better India presents #CivicSenseHeroes, a campaign to honour everyday Indians who don't just love their country, but care for it through action. Know someone making a difference in their community? Nominate your #CivicSenseHero. LINK TO NOMINATE : https://t.co/YvPzCv8axB #CivicSense #HeritageConservation #IncredibleIndia #CommunityAction #IndiaStories [Heritage Conservation In India, Ancient Stepwell Restoration, Community Heritage Conservation, Civic Sense In India, Indian Heritage Preservation]
- Aug 22, 202618x their median
What if we told you there’s a town in India where political banners don’t last more than 24 hours? In Sulthan Bathery, cleanliness isn’t just a rule, it’s a way of life. From midnight clean-ups to strict fines and active citizens, this place is setting a benchmark most cities haven’t even thought of yet. Watch this video to see how an entire town came together to make it happen and stayed consistent. #CleanIndia #Kerala #SulthanBathery #civicsense #civicsenseIndia [Sulthan Bathery, Kerala, Civic Discipline, Civic Sense India]
- Sep 24, 202614x their median
Born blind due to damage to her optic nerves, Vaikom Vijayalakshmi never saw the stage—but she made the world stop and listen. :heart: Taught by her musician father, she mastered over 100 ragas simply by listening and gave her first stage performance at just six years old. Years later, after choosing music over societal expectations, she went on to win the National Award for Best Female Playback Singer. Her journey is a powerful reminder that determination can turn every obstacle into a melody. @vaikomvijayalakshmi #InspiringStories #NationalFilmAward #IndianMusic #WomenInspiringWomen [Born Blind Singer Success Story, Vaikom Vijayalakshmi National Award, Inspirational Indian Playback Singer, Visually Impaired Musician India, Woman Who Chose Music Over Marriage, 72nd National Films Award 2026]
- Aug 22, 202614x their median
IAS officer Roshan Jacob is leading a major crackdown on food adulteration in Uttar Pradesh.🥛 Across the state, thousands of inspections, raids and food-safety tests uncovered adulterated dairy products and unsafe packaged drinking water. Officials seized ₹11.66 crore worth of food products, destroyed unsafe food worth ₹63.17 lakh, and filed FIRs against offenders. Now, UP plans to publicly display the names and photographs of food adulterators. Because food safety isn’t just about rules—it’s about protecting every family. 🌱 Should every state take similar action? #FoodAdulteration #IASOfficer #RoshanJacob #UttarPradesh #FoodSafety [IAS Roshan Jacob food safety crackdown, Uttar Pradesh food adulteration crackdown, IAS officer fighting food adulteration in UP, UP fake food raids and food safety drive, names and photos of food adulterators in Uttar Pradesh]
- Sep 23, 202611x their median
He went from making India laugh to washing dishes at a Rishikesh dhaba. Then came his biggest recognition yet. Sanjay Mishra was already an NSD topper when acting refused to give him an easy start. Rejections piled up, and after losing his father, he slipped into a deeply difficult phase. He walked away from Mumbai and acting altogether, choosing instead to find peace in Rishikesh, where he chopped vegetables and washed dishes at a small dhaba. But cinema wasn’t done with him yet. A call from Rohit Shetty brought him back to Mumbai. And this time, Mishra returned with a different kind of magic. From making audiences laugh to leaving them silent with films like Masaan, Ankhon Dekhi, Kadvi Hawa, Kaamyaab and Vadh, he showed the depth behind the comic actor everyone knew. Now, after 35 years in the industry and a career spanning nearly 200 films, his performance as a journalist in Bhakshak has earned him his first National Film Award for Best Actor in a Supporting Role. Some journeys take you away from your dream before bringing you back to it. ❤️ #SanjayMishra #NationalFilmAwards #Bhakshak #IndianCinema #Bollywood [Sanjay Mishra National Award, Sanjay Mishra Bhakshak, Sanjay Mishra struggle story, 72nd National Film Awards, Best Supporting Actor]
- Sep 23, 202611x their median
She could not see the stage. But when she walked up to receive her first National Film Award, the entire room stood for her. ❤️ Born visually impaired, Vaikom Vijayalakshmi discovered music as a child and learned more than 100 ragas simply by listening to recordings, even before formal training. Years later, that extraordinary ear became the voice behind “Angu Vaana Konilu” from A.R.M., earning her the National Award for Best Female Playback Singer. And as she accepted the honour, she was met with a heartfelt standing ovation. Congratulations, Vaikom Vijayalakshmi. Your voice has travelled far beyond what the eyes can see. #VaikomVijayalakshmi #NationalFilmAwards #NationalFilmAwards2026 #IndianMusic #MalayalamCinema [Vaikom Vijayalakshmi National Award, Best Female Playback Singer, 72nd National Film Awards, A.R.M. singer, visually impaired singe]
- Sep 23, 202611x their median
"Every morning before school, I help Mumma deliver milk around our village. The bottles feel heavy sometimes, but I keep going—because she deserves to rest and smile. One day, my teacher filmed me… and suddenly, people everywhere knew “The Little Milkman.” They sent love, gifts, and hope. I may not understand social media, but I know kindness can travel far and change lives.💛🥛" ~ Suaom Lepcha #littlemilkman #InspiringStories #KindnessMatters #EverydayHeroes #Sikkim [Inspiring Story, Sikkim, Little Milkman, Kindness, Rural India, Social Media Impact]
- Aug 22, 20269.9x their median
Delhi just pulled off a massive clean-up drive. The Municipal Corporation of Delhi cleared 18,495 tonnes of waste from around railway tracks — areas long plagued by illegal dumping and health risks. During the drive, a large number of sanitation workers, volunteers, and civic teams worked together to clean these areas, making them safer and more livable. According to officials, this initiative will not only improve cleanliness in the city but also have a positive impact on the quality of life for nearby residents. A strong step forward towards a healthier city under the Swachh Bharat Mission. #SwachhBharat #Delhi #CleanIndia #MCD #Sanitation [Delhi garbage removal drive, MCD cleanliness campaign, railway track cleaning Delhi, Swachh Bharat Mission Delhi, urban sanitation India]
- Aug 29, 20269.8x their median
When her own life was falling apart, she became a safe place for animals with nowhere else to go. 14 years ago, Ganga Maa was going through a painful separation from her husband, who drank and beat her. Then a tiny kitten fell from her terrace. She rescued her. Her children, Ridham and Ridhima, grew deeply attached to her. When the cat died, another stray dog came into their lives. Then another — a little dog covered in severe skin infection. They didn’t know it then, but this was the beginning of a lifetime of seva. Ganga Maa eventually shut down the boutique she had built, sold what she had, spent her savings and even took loans to rescue animals, provide medical care and feed strays. Their little home became a shelter. Four years ago, with whatever they had and help from a few kind people, they built one. She was fighting her own battles. But she didn’t wait for her own life to become easier before making someone else’s life better. Credits : maf_byganga on IG #AnimalRescue #AnimalWelfare #StrayAnimals #RescueStories #Seva [Animal Rescue, Ganga Maa, Stray Animals, Animal Welfare, Seva]
- Aug 21, 20268.6x their median
3 Days Trapped In Tar… Until Someone Came To His Rescue.❤️ In Punalur, Kerala’s Kollam district, a helpless dog was trapped in leftover road tar dumped by the roadside. He had been stuck there for 3 days without food or water. When Muhammad Faizal heard about him, he rushed to the spot and carefully freed the dog from the tar, giving him a second chance at life. Faizal has been an animal rescuer for nearly 3 years and also runs a shelter for animals who cannot survive on the streets. He rescues an average of 2–3 animals every day and has saved so many lives that he’s lost count. For Faizal, rescue isn’t just about saving an animal. It’s about giving a voiceless life another chance. Know an animal rescuer who deserves to be recognised? Tell us their name in the comments Credits : muhammed__faizal___ on IG #AnimalRescue #AnimalHeroes #KindnessMatters #SaveAnimals #CompassionInAction [Animal Rescue Stories In India, Kerala Animal Rescuers Saving Dogs, Inspiring Animal Rescue Stories, People Helping Stray Animals, Heroes Saving Animals In India] Original post by @TbiHindi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 116 interactions against 856K followers, an engagement rate of 0.014%. Measured over 123 original posts, its engagement rate beats 39% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.6K times each, and 1.75% of those impressions turn into an interaction. That is about 0.775% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 123 posts sampled, 98% carry an image or video, 7% are part of a thread and 8% link out. The account's strongest tracked post pulled 5.9K interactions, about 51x its own typical post. Recurring topics include #nationalsportsday, #inspiration, #sports.
- What is The Better India's engagement rate on X?
- The Better India (@thebetterindia) has an engagement rate of 0.014%, based on the median interactions across 123 original posts from the last 30 days against 855,732 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, The Better India sits above the 10th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @thebetterindia have real engagement?
- Its engagement rate beats 39% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @thebetterindia post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 5.67 posts per day across the measured window.