Apple Hub engagement report
@theapplehub - 1.3M followers on X
Measured over 31 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 3.5K interactions against 1.3M followers, an engagement rate of 0.26%. Measured over 31 original posts, its engagement rate beats 87% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 233K times each, and 1.50% of those impressions turn into an interaction. That is about 17.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 11K interactions, about 3.0x its own typical post.
Measured over 31 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #appleevent.
Compared with accounts its own size
Apple Hub's engagement rate beats 87% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.26%, Apple Hub sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 24, 20263.0x their median
Tim Cook became Apple's CEO 15 years ago today! 📆 He will step down next week https://t.co/nU1gfSzJFt
- Aug 26, 20262.4x their median
These are some of the new products Apple could launch at the #AppleEvent next month 🔥 https://t.co/rdu4nTp5TP
- Aug 1, 20262.2x their median
Apple is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Ultra (foldable) next month 🔥 https://t.co/pK0FxYOlvU
- Aug 13, 20262.1x their median
Apple now considers the iPhone X as 'obsolete' 🥹 This means it is no longer eligible for repairs or other services at Apple or authorized service providers https://t.co/6GeSSUl06Z
- Aug 26, 20262.1x their median
It’s official! Apple will launch new products at the next #AppleEvent on September 9th at 10 a.m. PDT 🚨 Apple is expected to announce the iPhone 18 Pro models and its first foldable iPhone at the event https://t.co/nZ9cTCB4Po
- Aug 2, 20262.1x their median
Apple will officially release iOS 27 next month for these supported iPhone models 🔥 https://t.co/VH0j0l1tPf
- Jul 22, 20262.1x their median
The upcoming foldable iPhone vs the latest Galaxy Z Fold 8 based on rumored specs https://t.co/8AYCnSDTwf
- Aug 8, 20261.9x their median
The iPhone Air is the most underrated iPhone https://t.co/fHMgMPlSO6
- Jul 1, 20261.9x their median
The iPhone 18 Pro and iPhone 18 Pro Max will reportedly be available in a new dark grey color 🔥 https://t.co/enrul4Vxgt
- Jul 10, 20261.7x their median
New dummy unit gives us our best look yet at the upcoming iPhone Ultra 🔥 This will be Apple’s first foldable iPhone https://t.co/eLOGPOW4bf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3.5K interactions against 1.3M followers, an engagement rate of 0.26%. Measured over 31 original posts, its engagement rate beats 87% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 233K times each, and 1.50% of those impressions turn into an interaction. That is about 17.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 97% carry an image or video. The account's strongest tracked post pulled 11K interactions, about 3.0x its own typical post.
- What is Apple Hub's engagement rate on X?
- Apple Hub (@theapplehub) has an engagement rate of 0.26%, based on the median interactions across 31 original posts from the last 30 days against 1,343,853 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.26%, Apple Hub sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @theapplehub have real engagement?
- Its engagement rate beats 87% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @theapplehub post?
- Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 1.07 posts per day across the measured window.