The 1975 TH engagement report
@the1975_thteam - 54K followers on X
Measured over 11 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
A typical post picks up 586 interactions against 54K followers, an engagement rate of 1.08%. Measured over 11 original posts, its engagement rate beats 85% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 13K times each, and 4.67% of those impressions turn into an interaction. That is about 23.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 82% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 25x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on October 13, 2026. Recurring tag: #the1975.
Compared with accounts its own size
The 1975 TH's engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 83% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.08%, The 1975 TH sits above the 75th percentile of the 205,582 accounts in this comparison. That places it in the top 25% band, which runs 0.679% to 2.56%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 82% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 63 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 6, 202525x their median
The 1975 is back. #The1975 https://t.co/fJpGx6Y6Ns
- Sep 10, 20264.4x their median
Oh Caroline by The 1975 & Caroline Polachek #The1975 https://t.co/W0tdsUC8IX
- Sep 25, 20263.4x their median
Message from Matty and Tim to fans for The 9075 show in Newcastle. #The1975 https://t.co/cyrb7PVoQk
- Sep 15, 20263.3x their median
Big announcement from Matty! https://t.co/QeHTEsFn6W
- Sep 25, 20262.9x their median
The album is ALMOST finished. https://t.co/Jh46Fe1wrB
- Sep 11, 20262.6x their median
Matty in NYC with a fan today! He gave some quick updates. - The Spring 2027 tour rumours are false - The record is almost completed, might be released sometime next year. - A tour at the end of 2027 is still on the card. 📸 honeyoatmilks https://t.co/aVify2ahtF
- Sep 18, 20262.4x their median
Write Me A Letter by beabadoobee Produced by Matty Healy and George Daniel Out now! #The1975 https://t.co/ZN6dpnUSNh
- Sep 2, 20262.2x their median
The 1975 by The 1975 13 years #The1975 https://t.co/DkvaWmRwZ6
- Sep 14, 2026
matty genuinely deleting this tiktok account after this what the fuck are those comments you guys are weird
- Aug 17, 2026
TONIGHTS SETLIST FOR THE LATE LONDON SHOW! 🩵⚔️🇬🇧 https://t.co/28f3EqfLnw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 586 interactions against 54K followers, an engagement rate of 1.08%. Measured over 11 original posts, its engagement rate beats 85% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 13K times each, and 4.67% of those impressions turn into an interaction. That is about 23.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 82% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 25x its own typical post.
- What is The 1975 TH's engagement rate on X?
- The 1975 TH (@the1975_thteam) has an engagement rate of 1.08%, based on the median interactions across 11 original posts from the last 30 days against 54,090 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.08%, The 1975 TH sits above the 75th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @the1975_thteam have real engagement?
- Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @the1975_thteam post?
- Most posts go out around 08:00 UTC, and Friday is its busiest day, at roughly 0.8 posts per day across the measured window.