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Tesla Energy engagement report

@teslaenergy - 270K followers on X

Measured over 5 original posts from a 30-day window, last computed on September 24, 2026.

Engagement

Per follower
0.736%
of 270K followers
Per impression
3.48%
57K views on a typical post
Reach
21.2%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.077%
44 bookmarks on a typical post
Posting rate
0.53/day
active 37% of days
Peak time
01:00 UTC
Friday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.0K interactions against 270K followers, an engagement rate of 0.736%. Posts are seen about 57K times each, and 3.48% of those impressions turn into an interaction. That is about 21.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 40% are part of a thread and 20% link out. The account's strongest tracked post pulled 9.4K interactions, about 4.5x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 24, 2026.

Where this sits in the catalog

At 0.736%, Tesla Energy sits above the 75th percentile of the 205,048 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link20% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 530 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 29, 20264.5x their median

    New Tesla Solar Panel & Tesla Panel Mount now available Solar Panel – 420W – Uses same cascading cell technology as our Solar Roof cells to create 18 power zones (3x more than conventional panels). This reduces energy loss in shaded conditions & produces more energy Panel Mount – 33% faster installation by using a groove-based frame system for streamlined assembly (eliminating traditional rails & clamps) – Up to 15% fewer roof penetrations while preserving structural integrity & lowering costs – Low-profile finish that is universally compatible with shingle, tile, metal & flat roofs

    7.7K1.0K5041601.7M viewsView on X
  • Aug 2, 20244.1x their median

    🦅Powerwall 3 is made in the US🦅 https://t.co/zD5JAtWoeP

    6.1K1.3K596161657K viewsView on X
  • Mar 13, 20262.7x their median

    Powerwall 3 is coming to Japan this year Sign up to receive updates https://t.co/rDMjpeiSg0

    4.4K61724641821K viewsView on X
  • Dec 10, 20252.2x their median

    2025 was a record-setting year for Powerwall owners globally Check the Tesla App to see your impact, plus discover your Energy Archetype https://t.co/AnSKlbTJ6D

    3.8K57820941729K viewsView on X
  • Sep 1, 20262.3x their median

    Gigawatts of capacity exist within the millions of Powerwalls across the country Tesla Virtual Power Plant (VPP) Programs recently launched in Philly, News Orleans, and East Texas, allowing homeowners to share energy with the grid and earn money https://t.co/0qc2E2Oq0K

    3.9K46019040561K viewsView on X
  • Apr 7, 20252.2x their median

    How Storm Watch works https://t.co/8s3pcsGzDY

    3.6K54513745554K viewsView on X
  • Apr 23, 20262.2x their median

    Powerwall 3P is now available in Germany The new three-phase energy storage system is designed to meet the power needs of 95% of German homes with a single unit while optimizing energy usage to maximize savings - 15.4 kW continuous AC output - 21 kW peak power during power outages - Supports mixed DC- and AC-coupled configurations - 4 MPPTs, making it suitable for different roof orientations and shading conditions   - Comes standard with Tesla Home, a fully integrated home energy management system

    3.6K422207591.9M viewsView on X
  • Jan 23, 20261.8x their median

    Powerwall Storm Watch keeps the lights on for >75k homes in the path of severe winter weather in the US   https://t.co/sHPvCwsqxV

    2.9K50923223609K viewsView on X
  • Aug 13, 20261.9x their median

    Powerwall Lease is now available with Tesla Electric in Texas Whole-home backup for $35/month, with a low fixed electricity rate - Two Powerwalls, $0 installation - Storm Watch outage protection - One app to manage it all https://t.co/oTzqc6K3aF

    3.1K32119574197K viewsView on X
  • Feb 5, 20261.8x their median

    Vehicle to Grid coming soon Starting in select Texas markets, owners of @cybertruck + Powershare will be able to participate in our first Powershare Grid Support Program This allows you to earn money while supporting your community Details → https://t.co/wEo7e4A99H

    3.0K41715776235K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.0K interactions against 270K followers, an engagement rate of 0.736%. Posts are seen about 57K times each, and 3.48% of those impressions turn into an interaction. That is about 21.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 40% are part of a thread and 20% link out. The account's strongest tracked post pulled 9.4K interactions, about 4.5x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Tesla Energy's engagement rate on X?
Tesla Energy (@teslaenergy) has an engagement rate of 0.736%, based on the median interactions across 5 original posts from the last 30 days against 270,016 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.736%, Tesla Energy sits above the 75th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @teslaenergy have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @teslaenergy post?
Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 0.53 posts per day across the measured window.

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