Taylor Nation engagement report
@taylornation13 - 3.3M followers on X
Measured over 36 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 12K interactions against 3.3M followers, an engagement rate of 0.363%. Measured over 36 original posts, its engagement rate beats 89% of 20,182 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 232K times each, and 5.14% of those impressions turn into an interaction. That is about 7.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 36 posts sampled, 86% carry an image or video, 17% are part of a thread and 53% link out. The account's strongest tracked post pulled 205K interactions, about 17x its own typical post. Recurring topics include #tstloastheencore, #vmas, #patientzeromusicvideo.
Measured over 36 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #tstloastheencore, #vmas, #patientzeromusicvideo.
Compared with accounts its own size
Taylor Nation's engagement rate beats 89% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 90% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.363%, Taylor Nation sits above the 50th percentile of the 204,491 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 86% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 53% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 53% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 154 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 202617x their median
The Life of a Showgirl: The Encore is out everywhere! Now! β€οΈβπ₯ https://t.co/y5vudcP6ox https://t.co/eIGKZ1MRSU
- Oct 24, 20266.1x their median
Have we known her 20 seconds or 20 years? π₯Ή Today we celebrate #20YearsOfTaylorSwift and the music, memories, and eras we grew up with. πππβ₯οΈπ©΅π€π©·π©Άπ€ππ€β€οΈβπ₯ https://t.co/Nhd3JRBzmF
- Sep 16, 20265.8x their median
Weβve patiently waited for times like these. Watch all of Taylorβs music videos from the very start now on @Spotify πππβ₯οΈπ©΅π€π©·π©Άπ€ππ€β€οΈβπ₯ https://t.co/2Xa2TwbfM1 https://t.co/ATq8WNq2ax
- Sep 25, 20264.8x their median
It βοΈ seems βοΈ like βοΈ he βοΈ shines βοΈ so βοΈ bright, βοΈ but βοΈ heβs βοΈ bathing βοΈ in βοΈ your βοΈ reflected βοΈ light, βοΈ on βοΈ a βοΈ free βοΈ solo βοΈ social βοΈ climb. βοΈ #TSTLOASTheEncore
- Sep 23, 20264.6x their median
The show isn't over. β¨ 'The Life of a Showgirl: The Encore' out this Friday! Pre-save now. #TSTLOASTheEncore https://t.co/CL00rPXZwV https://t.co/zPPiVON97j
- Jun 5, 20262.6x their median
Love has ways of bringing things back to life. βοΈ Taylor's original song #IKnewItIKnewYou is out now! Disney and @Pixarβs @ToyStory 5 in theaters June 19. https://t.co/yaF2Vw1NJb https://t.co/XhsE1g5Ys9
- Sep 22, 20263.8x their median
Patience is at zero for "Patient Zero"!!!! But while you're waiting, you can pre-order the digital single now! 0οΈβ£π https://t.co/yc87rMGbvS https://t.co/IHmwFlqTHG
- Sep 22, 20263.4x their median
Taylor's brand new single "Patient Zero" arrives this Friday. Pre-order your collector's edition CDs now. Available for 24 hours, while supplies last. https://t.co/tUrS5E763z https://t.co/ZDtuWiLqwY
- Sep 25, 20263.1x their median
And now I guess thereβsβ¦ Something we all can agree on: We love #TSTLOASTheEncore π
- Sep 28, 20263.1x their median
Tay Director's latest music video just burst into our life like fireworks. Watch the #PatientZeroMusicVideo now! 0οΈβ£π¬ https://t.co/RRVR7eIxCs https://t.co/bFaRO25vmk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12K interactions against 3.3M followers, an engagement rate of 0.363%. Measured over 36 original posts, its engagement rate beats 89% of 20,182 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 232K times each, and 5.14% of those impressions turn into an interaction. That is about 7.06% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 36 posts sampled, 86% carry an image or video, 17% are part of a thread and 53% link out. The account's strongest tracked post pulled 205K interactions, about 17x its own typical post. Recurring topics include #tstloastheencore, #vmas, #patientzeromusicvideo.
- What is Taylor Nation's engagement rate on X?
- Taylor Nation (@taylornation13) has an engagement rate of 0.363%, based on the median interactions across 36 original posts from the last 30 days against 3,286,411 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.363%, Taylor Nation sits above the 50th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @taylornation13 have real engagement?
- Its engagement rate beats 89% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @taylornation13 post?
- Most posts go out around 04:00 UTC, and Friday is its busiest day, at roughly 3.8 posts per day across the measured window.