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Taco Bell engagement report

@tacobell - 1.8M followers on X

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.209%
of 1.8M followers
Per impression
4.57%
83K views on a typical post
Reach
4.57%
of its followers see a post
Typical post
3.8K
interactions (median)
Saved
0.099%
82 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
18:00 UTC
Thursday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3.8K interactions against 1.8M followers, an engagement rate of 0.209%. Posts are seen about 83K times each, and 4.57% of those impressions turn into an interaction. That is about 4.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 86K interactions, about 23x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.209%, Taco Bell sits above the 50th percentile of the 36,852 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 17, 202623x their median

    https://t.co/eEgZ6Lbm69

    73K4.7K4.8K3.6K13M viewsView on X
  • Aug 27, 20261.9x their median

    you seem pretty pink for a baja blast <3

    6.0K1.2K8259112K viewsView on X
  • Apr 24, 202629x their median

    Fernando Mendoza just became the #1 overall pick. @tacobell responded the only way their Franchise Player deserved: A full corporate PowerPoint on the biggest billboard in Las Vegas. The draft class is set. The boardroom never looked better. #TacoBellPartner https://t.co/LTZbFUCZ8S

    3.3K1741139595K viewsView on X
  • Apr 29, 2026

    The crossover we absolutely knew we needed @tacobell https://t.co/PLTYmr6mTx

    1.4K59179408K viewsView on X
  • Jul 8, 2026

    spiritually sitting in a taco bell parking lot at sunset

    3668717928117K viewsView on X
  • May 15, 2026

    nobody gets us like a beefy 5 layer burrito

    26345921340K viewsView on X
  • May 28, 2026

    we came we saw we ordered three doritos locos tacos again

    2164486839K viewsView on X
  • May 13, 2026

    if you need us we'll be making a life altering decision at the drive thru

    21234861134K viewsView on X
  • May 26, 2026

    everything happens for a reason (the reason is nacho fries)

    2004772638K viewsView on X
  • Jun 18, 2026

    our special skill is finding a way to make every conversation about the enchirito comeback

    15934114746K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3.8K interactions against 1.8M followers, an engagement rate of 0.209%. Posts are seen about 83K times each, and 4.57% of those impressions turn into an interaction. That is about 4.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 86K interactions, about 23x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Taco Bell's engagement rate on X?
Taco Bell (@tacobell) has an engagement rate of 0.209%, based on the median interactions across 2 original posts from the last 30 days against 1,816,137 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.209%, Taco Bell sits above the 50th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @tacobell have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @tacobell post?
Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.

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