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swyx engagement report

@swyx - 207K followers on X

Measured over 13 original posts from a 30-day window, last computed on October 11, 2026.

Engagement

Middle of its size range
Per follower
0.052%
of 207K followers
Per impression
0.426%
24K views on a typical post
Reach
12.1%
of its followers see a post
Typical post
104
interactions (median)
Saved
0.029%
7 bookmarks on a typical post
Posting rate
2.8/day
active 67% of days
Peak time
20:00 UTC
Friday

A typical post picks up 104 interactions against 207K followers, an engagement rate of 0.052%. Measured over 13 original posts, its engagement rate beats 47% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.426% of those impressions turn into an interaction. That is about 11.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 13 posts sampled, 54% carry an image or video, 8% are part of a thread and 38% link out. The account's strongest tracked post pulled 7.1K interactions, about 68x its own typical post.

Measured over 13 original posts from a 30-day window, last computed on October 11, 2026.

Compared with accounts its own size

swyx's engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.052%, swyx sits above the 25th percentile of the 205,048 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video54% of posts+111%+108% to +115%34K
Outbound link38% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 54% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 310 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 10, 202068x their median

    💁‍♂️ How to Play Long Term Games: Systems > Goals Discipline > Motivation Trust > Distrust Principles > Tactics Writing > Reading Vulnerability > Confidence North Stars > Low Hanging Fruit Trends > News Habits > Sprints Questions > Answers Problems > Solutions People > Projects

    5.7K90738199View on X
  • Oct 9, 202642x their median

    on a related note, there's been some chatter recently about software engineering skills (eg the ruby/rust/elixir drama). i'm a bit torn because while i do feel like they're software engineering principles and patterns are still important, at the same time i wonder if there will come a point in time when they just won't matter anymore. not that they're no longer useful, but that your own intuition can fill in the gaps as you use agents in an intuitive sense rather than knowing explicitly what they're doing if that doesn't make sense, the analogy i have is the first iphone. 20 years ago you had to be a professional with expensive equipment, now just with a phone and some creativity you can film content that's compelling to a new audience. i don't know if there's a term for this but i want to call it "skill compression". where what used to be gatekept and prohibitive to experts becomes accessible to a new audience of creators with a whole new meta. the details have sort of faded away and now the craft is not in knowing the equipment and how to use it, but how you use it creatively we're going to see a whole new generation of builders who've never seen or written a line of code build incredible things

    3.8K20630683237K viewsView on X
  • Dec 2, 201927x their median

    At ~$60M of revenue: Workday: 54% software/ 46% services Veeva: 53% software/ 47% services At ~$800M of revenue: Workday: 78% software/ 22% services Veeva: 81% software/ 19% services Professional services are sometimes needed to scale software revenue with enterprise customers.

    2.8K51269119View on X
  • Jul 17, 202622x their median

    btw if you havent set your {codex | claude | gemini | devin} automations to autoresearch how to improve your seo/aeo every week you are really truly missing out on free, should-be-commoditizing-but-weirdly-untapped alpha

    2.2K4910517205K viewsView on X
  • Oct 7, 202621x their median

    Many founders wish they had true peers & thought partners in comms & people leadership roles. If you’re gifted with words & people, these roles are opportunities to have meaningful impact at top companies and they’re less competitive than being a top founder/investor/creator.

    1.9K7915862246K viewsView on X
  • Oct 8, 20269.3x their median

    The evolution of going direct: Distribution was scarce, so the alpha was in building an audience Then every company started posting all the time, and attention became scarce Then attention became exploited with bait and slop, so now credibility is scarce And there are no shortcuts for credibility

    83466521596K viewsView on X
  • Jun 25, 20266.7x their median

    lots of folks prepping talks next week (congrats!). Some thoughts from RLing on thousands of hours of engineer- and researcher- focused talks: - AI generated svgs > AI generated imgs. MAXIMUM 4 ai slop images in your slides, I don't care how pretty your mom thinks they are (exception ofc if your talk is ABOUT imagegen) - Be pointy. Better to have 1 message with 5 surprising applications, than 5 messages with no concrete examples. - Put code on screen. Engineers like to see code. Especially if they can nitpick it to death over things that aren't the point. - Don't forget to Entertain. Being actually funny, or good at telling relevant anecdotes, is more important than adding yet another bullet point. - Have a Thesis. every talk gets ONE "if you remember one thing from this talk, it is this" card. 1) SO MANY PEOPLE DON'T USE IT. 2) SO MANY PEOPLE DON'T PLAN FOR IT. you get one. use it well? - Have a Thesis Slide. you've been in that talk where everyone gets their phone out to take a photo of the slide. Because people see 1000x more images than videos, you are much more likely to have a viral talk/slide if you have a single viral slide. You are much more likely to have a viral slide if you TRY and most people do not TRY. Struggling? Collect examples from talks you like and adapt their format to your thing. Your slides have a power law - don't spend 5% of your time each on 20 slides, spend 80% of your time on 1 slide and have the rest build up to that 1 slide. - You might not need slides. live demo in IDE, off the cuff rambles, pull audience member up to roleplay, do call and response with the audience, sing/perform, voice over vibe videos, I have seen it all. higher risk/effort, higher reward when done well. - Be pleasant to listen to. Talks with bad/no visuals still can be listened to. Talks with bad audio are DOA. Be confident, project, remember vocal variation, evoke emotion. - Design the emotional journey. Start strong, end strong, have a peak aha/laugh/thesis moment in the middle. Everything else is buildup. - Data driven talks are underrated. Present pretty charts and surprising, authoritative numbers. Use the stage authority to infer from the data to support the broader thesis. Done well, it will feel like my obvious conclusion from objectively looking at the data you presented, not you feeding the conclusion to me. - How to shill your product/company without feeling salesy: teach me everything I didn't know I should to know about the problems you solve, and then you shall have earned the right to convince me you are the guys to trust to solve it once and for all. - Actively watch a lot of talks. like with anything you both need a lot of reps AND you need to explore to find the styles/role models that you shine in. Passive = no introspection after watching, just mindlessly autoplay next video. Active = trying to articulate why a talk was good/bad after watching. If you want to REALLY hone it, think about how you feel about a famous talk and then TRANSCRIBE the talks and read the words on the printed page, and then compare with a "normal" talk and define rules you will follow for yourself to improve. thanks to @dexhorthy for organizing the AIEWF Speaker prep meetup tonight. we should actually do more of these....

    59335481697K viewsView on X
  • Sep 3, 20263.4x their median

    We spent >20B tokens throwing @openai's Astra at every AI Engineering task we could think of, beyond cute Blender demos and fun games. https://t.co/QoW6YBybA4 Here's everything Astra can do, and do so at <$6 an hour (serious): - choose and train models - label data (both helping you label and then using your labels for active learning) - keep pipelines saturated - instrument and read logs - deploy and debug entire systems in one shot - fan out and command and eval subagents (including agents running other models) - keep coherence over billions of tokens of a single agent thread. more to come on @swyx's coverage of the Fable- and Astra-class of 2026!

    30023258281K viewsView on X
  • Jul 16, 20263.3x their median

    Introducing Exo 🦋 – an open-source agent that can rewrite every part of itself. It learns new environments, adapts policies, even optimize costs (and play games!!) We've been hacking away at this project with @martin_casado from @a16z and @ankrgyl from @braintrust and friends. https://t.co/bDTNVg7glE

    27629192478K viewsView on X
  • Oct 7, 20262.7x their median

    what is your default/workhorse coding agent today, Oct 2026?

    946175631K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 104 interactions against 207K followers, an engagement rate of 0.052%. Measured over 13 original posts, its engagement rate beats 47% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.426% of those impressions turn into an interaction. That is about 11.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 13 posts sampled, 54% carry an image or video, 8% are part of a thread and 38% link out. The account's strongest tracked post pulled 7.1K interactions, about 68x its own typical post.

What is swyx's engagement rate on X?
swyx (@swyx) has an engagement rate of 0.052%, based on the median interactions across 13 original posts from the last 30 days against 207,269 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.052%, swyx sits above the 25th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @swyx have real engagement?
Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @swyx post?
Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 2.8 posts per day across the measured window.

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