Swift engagement report
@swiftcommunity - 122K followers on X
Measured over 14 original posts from a 30-day window, last computed on October 5, 2026.
Engagement
A typical post picks up 496 interactions against 122K followers, an engagement rate of 0.407%. Measured over 14 original posts, its engagement rate beats 78% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 34K times each, and 1.47% of those impressions turn into an interaction. That is about 27.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video, 7% are part of a thread and 64% link out. The account's strongest tracked post pulled 2.1K interactions, about 4.3x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on October 5, 2026. Recurring tag: #sibos.
Compared with accounts its own size
Swift's engagement rate beats 78% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.407%, Swift sits above the 50th percentile of the 205,676 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.679%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 64% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 64% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 520 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 19, 20264.3x their median
📅 ISO 20022: A key deadline is approaching for cross-border payments. From November 2026, fully unstructured postal addresses will no longer be supported in CBPR+ messages – payments risk being rejected or delayed if not compliant. This change is a community‑driven standards evolution, endorsed through the formal maintenance process and country vote, and directly supports the G20 goals of improving data quality and transparency in cross‑border payments. Prepare early and ensure data readiness: https://t.co/lUAMBURqow #CrossBorderPayments #ISO20022
- Jul 9, 20264.2x their median
Implemented in 9 months. Global from day one. Swift's blockchain-based ledger is ready for use, with ANZ, BNP Paribas, BNY, Citi, DBS Bank, First Abu Dhabi Bank (FAB), FirstRand, HSBC, Itaú Unibanco, Lloyds Banking Group, Mashreq, MUFG, OCBC, Standard Chartered, UBS, UOB and Wells Fargo preparing to pilot 24/7 tokenised cross-border payments. This is a significant step towards scaling tokenised finance powered by the standards, security and global reach the industry relies on. By combining distributed ledger technology with Swift’s secure messaging network, the ledger: -Enhances liquidity efficiency -Improves cash flow visibility -Enables seamless token recognition What’s next? This is the first use case. The ledger creates a foundation for future innovation in areas like programmable money and agentic commerce, and we're continuing to explore more use cases with our community - helping to take tokenised money closer to scalable, real-world adoption. Find out more: https://t.co/wZvKKpB2q8 #Ledger #Tokenisation #CrossBorderPayments
- Sep 29, 20263.2x their median
Speaking from the opening plenary at #Sibos 2026, Swift’s CEO, Javier Perez-Tasso, shared his vision for the future of regulated digital value. "The question isn't TradFi or DeFi anymore. It's not either or. The Swift platform will allow you to move any form of regulated value, whether it is fiat or tokenised, at global scale." That future is already taking shape. Today, Swift announced new work with the community to help make international payments as simple and intuitive as domestic ones, enabling people to pay across borders using familiar aliases such as mobile numbers and email addresses. Read more: https://t.co/QOb2FXl1zR
- Sep 29, 20263.0x their median
There’s a world of movement you don’t see. Across borders. Across currencies. Across economies. We enable financial institutions to keep that value moving securely, reliably and at extraordinary scale. And as value takes new forms, we’re helping our global community shape how it moves next. Swift. Moving the world’s value.
- Jul 22, 20262.7x their median
⚡ A better cross-border payment experience is here. Consumers can now send money across borders with greater speed, transparency and predictability through Swift's scheme, a shared framework for retail payments. Payments from Australia to Spain have been completed in as little as 23 seconds, while transfers from China to the United States have arrived in just a minute. 26 financial institutions have started processing payments according to the framework, activating 25 payment corridors across 17 markets worldwide. With more than 70 financial institutions committed to implementing the framework in 2026, these benefits will extend to even more customers and markets around the world. Find out more: https://t.co/Edy8W4pLic #CrossBorderPayments
- Sep 30, 20262.5x their median
"This time last year, I stood on the Sibos stage in Frankfurt and said we would deliver a blockchain-based ledger. And I know I caught some people by surprise. Swift and blockchain? TradFi and DeFi? Could they really go together? Can Swift really pull it off? Twelve months later, the Swift ledger is live and in use by some of the world's largest financial institutions. By the end of the year, we will have at least 19 banks using it across 5 major currencies to power 24/7 payments using tokenised deposits." — Javier Pérez-Tasso, Swift’s CEO, Sibos 2026
- Jul 20, 20261.9x their median
Why is Swift's approach to blockchain different? While many initiatives focus on creating new networks, Swift is extending infrastructure already trusted by more than 11,500 financial institutions worldwide. Our shared ledger combines the benefits of tokenised transactions with the reach, resilience and interoperability that underpin today's global financial system. Built alongside the banking community and ready for use in just nine months, it's designed not to replace the existing financial ecosystem, but to help it evolve. That's the power of combining innovation with trust at global scale. https://t.co/8K0pvzNldb #Ledger #CrossBorderPayments #Tokenisation
- Aug 21, 20261.8x their median
Building on what already works. Extending it to support a tokenised future. We’re extending Swift’s infrastructure, standards, and expertise to enable a tokenised future, supporting real-time, 24/7 digital payments. This builds on the scale, reliability, and resilience that institutions around the world already trust and depend on. Learn more: https://t.co/obBakLERqX #CrossBorderPayments #SwiftBlockchainLedger
- Jul 13, 20261.8x their median
New technology alone isn't enough to transform finance. It also needs trust, interoperability and global reach. That's what makes Swift uniquely positioned. Our shared ledger is being added to infrastructure already trusted by more than 11,500 financial institutions across 200+ markets, combining the potential of tokenised transactions with the security, resilience and operational excellence the financial industry relies on every day. Built in collaboration with the global financial community, the ledger will support 24/7 cross-border transactions using tokenised deposits while helping institutions adopt new forms of digital value at scale. 👉 Learn more in our latest article: https://t.co/8K0pvzNldb #SwiftLedger #CrossBorderPayments #Tokenisation
- Jul 16, 20261.7x their median
Everyone wants cross-border payments to be faster, more transparent and more predictable. But delivering that future cannot be done by one organisation alone. It requires industry-wide collaboration. That's why we're bringing the global financial community together around shared rules and standards through the Swift payments scheme. Find out more and join the scheme: https://t.co/ADRsdvxkE5 #CrossBorderPayments #SwiftScheme
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 496 interactions against 122K followers, an engagement rate of 0.407%. Measured over 14 original posts, its engagement rate beats 78% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 34K times each, and 1.47% of those impressions turn into an interaction. That is about 27.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video, 7% are part of a thread and 64% link out. The account's strongest tracked post pulled 2.1K interactions, about 4.3x its own typical post.
- What is Swift's engagement rate on X?
- Swift (@swiftcommunity) has an engagement rate of 0.407%, based on the median interactions across 14 original posts from the last 30 days against 122,279 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.407%, Swift sits above the 50th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @swiftcommunity have real engagement?
- Its engagement rate beats 78% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @swiftcommunity post?
- Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 0.5 posts per day across the measured window.