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Swedish House Mafia engagement report

@swedishousemfia - 1.7M followers on X

Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.046%
of 1.7M followers
Per impression
1.43%
55K views on a typical post
Reach
3.20%
of its followers see a post
Typical post
784
interactions (median)
Saved
0.087%
48 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
10:00 UTC
Sunday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 784 interactions against 1.7M followers, an engagement rate of 0.046%. Posts are seen about 55K times each, and 1.43% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 12K interactions, about 15x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.046%, Swedish House Mafia sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 11, 202515x their median

    3.0 https://t.co/czdWDTHzv1

    10.0K1.1K167258337K viewsView on X
  • Feb 6, 20255.6x their median

    .@theweeknd - ‘Closing Night’ production by Swedish House Mafia Thank you Abel for letting us be a part of your last chapter https://t.co/p171NXH1Kt https://t.co/Hf3pLhss9N

    4.0K3733126116K viewsView on X
  • Nov 30, 20244.6x their median

    1 BILLION THANK YOU’S https://t.co/mBs0CSCqYw

    3.2K360313591K viewsView on X
  • Jul 25, 20255.1x their median

    “A NEW DAY” IS OUT NOW. THANK YOU @celinedion FOR LETTING ME BRING THIS INTO A NEW SHAPE. https://t.co/uMgb0bvGiz https://t.co/Fx3fL3C8rp

    2.9K43410080178K viewsView on X
  • Jul 12, 20252.5x their median

    3.0 https://t.co/13nHRf9LDb

    1.7K206343853K viewsView on X
  • Aug 15, 20252.3x their median

    MEXICO CITY. Sign Up Now. Pre-sale: Weds 20 August, 10am CST; General sale: Fri 22nd August, 10am CST Sign up for pre-sale access. https://t.co/5ylGTeGOiX @Axwell @Ingrosso @SteveAngello https://t.co/VzlmzDkcBZ

    1.4K207369975K viewsView on X
  • Jun 12, 20252.2x their median

    ’Wait So Long’ June 20th Pre-Save Now. https://t.co/pJxK8I55jg https://t.co/ZpIT4WrMhT

    1.4K232385053K viewsView on X
  • Aug 25, 20252.2x their median

    THANK YOU @Creamfields https://t.co/CD2Kx6whzN

    1.5K177351651K viewsView on X
  • Aug 13, 20252.1x their median

    FRIDAY https://t.co/HPfJnsrw5C @Axwell @Ingrosso @SteveAngello https://t.co/0RKNbjDY1F

    1.4K164326186K viewsView on X
  • Aug 29, 20242.0x their median

    FINALLY WITH @ALICIAKEYS OUT NOW 🖤 https://t.co/zDEPIA73DC https://t.co/L4CD5mz00F

    1.2K2755451143K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 784 interactions against 1.7M followers, an engagement rate of 0.046%. Posts are seen about 55K times each, and 1.43% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 12K interactions, about 15x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Swedish House Mafia's engagement rate on X?
Swedish House Mafia (@swedishousemfia) has an engagement rate of 0.046%, based on the median interactions across 3 original posts from the last 30 days against 1,715,621 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.046%, Swedish House Mafia sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @swedishousemfia have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @swedishousemfia post?
Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 0.1 posts per day across the measured window.

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