Sundar Pichai engagement report
@sundarpichai - 12M followers on X
Measured over 12 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 6.4K interactions against 12M followers, an engagement rate of 0.053%. Measured over 12 original posts, its engagement rate beats 60% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 513K times each, and 1.24% of those impressions turn into an interaction. That is about 4.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 228K interactions, about 29x its own typical post.
Measured over 12 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
Sundar Pichai's engagement rate beats 60% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.053%, Sundar Pichai sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 83% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 636 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 24, 202629x their median
For my first post, I’m sharing a letter @NVIDIA signed on why open models matter. AI will transform every industry, power every company, and be built by every country. Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty. The world needs both frontier closed models and frontier open models. https://t.co/AUKzoQ5Ikb
- Jul 14, 20263.7x their median
https://t.co/PTeDiv1b6L
- Oct 13, 20263.1x their median
https://t.co/IdewAZiMqb
- Aug 5, 20262.9x their median
I also want to give a huge thanks to the incomparable @JeffDean after an incredible 27-year run at Google. He’s off to start his own public benefit corporation with @Sanjay_Ghemawat focused on accelerating discoveries across ML, science, & engineering. @Google will support as a founding investor and Cloud partner. On a personal note, it’s been a privilege to work with Jeff and Sanjay, and I wish them all the best. Thank you for everything!
- Jul 19, 20262.1x their median
An absolutely incredible performance by Spain to take home the World Cup! 🇪🇸🏆 So well-deserved, just a beautiful display of teamwork all tournament. Congratulations to Argentina & Messi on a great run. And huge kudos to all of the teams and fans around the world for making this World Cup so memorable, already looking forward to 2030!
- Sep 30, 20262.5x their median
Great to meet today with @POTUS, @JDVance, @SpeakerJohnson and Administration + tech leaders. Important conversation and we signed today the White House Accord on Super Intelligence. As I shared today, Google has invested hundreds of billions in the last two years alone, with more to come, across the entire stack, to deliver benefits for America and the world. We’re working to build products that deliver real value for people and businesses, invest in local communities, and build trust in the technology. Industry also has to innovate responsibly. Google’s focused on building the right way, with appropriate testing, evaluations, red-teaming, and other safeguards against misuse and misalignment – and releasing models or products only after they’ve been thoroughly reviewed. We are committed to working with other industry leaders to establish norms and build public confidence. The White House Accord and the Joint Commitment on Frontier Responsibilities signed today is a solid basis for moving forward - it contains real tangible steps to promote safe development, while delivering the economic and scientific benefits of this technology.
- Jul 2, 20261.5x their median
Love this re-imagining of America’s founding using Docs, Gmail, Calendar and more from @GoogleWorkspace. Really puts the history in version history :) https://t.co/eWO4yc22p5
- Sep 24, 20262.4x their median
Can our TPUs survive and operate in space? Well, we're going to find out. Project Suncatcher is hitching a ride aboard @SpaceX's Transporter-18 mission, testing a prototype satellite built in partnership with @planet One small step for TPUs.... https://t.co/FuZoj7c0Hl
- Jul 22, 20261.9x their median
Q2 was an amazing quarter, with our AI investments redefining what’s possible across every part of our business. Alphabet revenue grew 24% YoY and Google Cloud accelerated to 82% growth. We saw exciting momentum across the board from Search to YouTube to the Gemini app (which reached 950M monthly active users). Our model APIs are processing 22B tokens/min (up from 16B+ last quarter) driven by our workhorse Flash models. We’re also seeing great adoption of Gemini Enterprise, used by 90% of the Fortune 100, as well as strong demand for our security solutions. Outstanding results and momentum, and such an exciting moment—thanks to all of our partners and employees around the world! 🙌 About to hop on the call!
- Aug 13, 20262.0x their median
Introducing Gemini 3.7 Flash : ) - it is fast! - 50% lower price than 3.6 flash (through end of year) - strong intelligence increase in only ~3 weeks (thanks to some awesome algorithmic improvements) - available in the API, AI Studio, Antigravity, and more! https://t.co/hxnd83CiXD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6.4K interactions against 12M followers, an engagement rate of 0.053%. Measured over 12 original posts, its engagement rate beats 60% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 513K times each, and 1.24% of those impressions turn into an interaction. That is about 4.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 228K interactions, about 29x its own typical post.
- What is Sundar Pichai's engagement rate on X?
- Sundar Pichai (@sundarpichai) has an engagement rate of 0.053%, based on the median interactions across 12 original posts from the last 30 days against 11,923,390 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.053%, Sundar Pichai sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sundarpichai have real engagement?
- Its engagement rate beats 60% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sundarpichai post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 1.17 posts per day across the measured window.