Sundance Film Festival engagement report
@sundancefest - 843K followers on X
Measured over 36 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 46 interactions against 843K followers, an engagement rate of 0.005%. Measured over 36 original posts, its engagement rate beats 27% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.443% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 166K interactions, about 3615x its own typical post. Recurring topics include #biennalecinema2017, #biennalememories, #cookiequeens.
Measured over 36 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #biennalecinema2017, #biennalememories, #cookiequeens.
Compared with accounts its own size
Sundance Film Festival's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Sundance Film Festival sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 6, 20263615x their median
First trailer for ‘THE ONLY LIVING PICKPOCKET IN NEW YORK’, starring John Turturro and Giancarlo Esposito. The film follows an old criminal trying to figure out how to pickpocket in a modern cash-less world. In theaters on October 30. https://t.co/hsrEdYqmBP
- Aug 4, 2026216x their median
THE HISTORY OF CONCRETE. John Wilson. September 18. https://t.co/4hP5VxcCWd
- Jul 31, 2026174x their median
Pop Crave exclusive clip of ‘I Want Your Sex” featuring Charli xcx & Cooper Hoffman. Now playing in theaters. https://t.co/qXHhybXldc
- Aug 13, 2026142x their median
First teaser for Walter Thompson-Hernandez’s ‘IF I GO WILL THEY MISS ME’ starring Danielle Brooks, J. Alphonse Nicholson and Bodhi Dell. A boy sees ghostly figures of other boys in his neighborhood while grappling with his father's distance. https://t.co/WLKvijCdow
- Aug 11, 202672x their median
Joe Bird and Stacy Clausen in LEVITICUS, from rehearsal to the final film. Adrian Chiarella's LEVITICUS is now available to watch on Digital. https://t.co/fIJ1WorwOc
- Jul 31, 202641x their median
We are saddened by the passing of Glen Hansard, the musician, songwriter, and star of “Once.” Earlier this week, we lost an artist whose music and performances brought people together around the world. “Once” premiered at the 2007 Sundance Film Festival, where Hansard and Markéta Irglová’s collaboration introduced audiences to a deeply human story told through song. “Falling Slowly” later earned the Academy Award for Best Original Song. We remember Glen Hansard and the mark he left on audiences through his music.
- Aug 18, 202621x their median
Today we celebrate Robert Redford’s birthday and reflect on the remarkable legacy of an artist, advocate, and founder whose belief in independent voices changed cinema forever. Through Sundance Institute, Redford built a community where storytellers could take creative risks, share their perspectives, and bring new stories to the world. His vision lives on in every artist we support.
- Jul 29, 202615x their median
Made for each other. WICKER trailer tomorrow. Only in theaters October. https://t.co/RpiEmTPARR
- Aug 12, 202614x their median
Behind the scenes with the #CookieQueens 🍪 See the film now playing in theaters. Get tickets: https://t.co/hTpvMuKsqL https://t.co/mIUT9VLurq
- Aug 7, 202610x their median
#CookieQueens is “an undeniable charmer” (@mercnews). See the film now playing in theaters. Get tickets: https://t.co/hTpvMuL0gj https://t.co/FRImROP04P
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 46 interactions against 843K followers, an engagement rate of 0.005%. Measured over 36 original posts, its engagement rate beats 27% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.443% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 166K interactions, about 3615x its own typical post. Recurring topics include #biennalecinema2017, #biennalememories, #cookiequeens.
- What is Sundance Film Festival's engagement rate on X?
- Sundance Film Festival (@sundancefest) has an engagement rate of 0.005%, based on the median interactions across 36 original posts from the last 30 days against 842,580 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Sundance Film Festival sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sundancefest have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sundancefest post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 2.07 posts per day across the measured window.