すき家【公式】 engagement report
@sukiya_jp - 1.1M followers on X
Measured over 85 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 717 interactions against 1.1M followers, an engagement rate of 0.063%. Measured over 85 original posts, its engagement rate beats 65% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 68K times each, and 1.05% of those impressions turn into an interaction. That is about 5.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 85 posts sampled, 95% carry an image or video, 13% are part of a thread and 36% link out. The account's strongest tracked post pulled 53K interactions, about 73x its own typical post. Recurring topics include #すき家, #ポークロックカレー, #ubereats.
Measured over 85 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #すき家, #ポークロックカレー, #ubereats.
Compared with accounts its own size
すき家【公式】's engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.063%, すき家【公式】 sits above the 25th percentile of the 37,350 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.437% |
| 90th percentile | 2.10% |
| 99th percentile | 159.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -4% | 100K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -3% | 93K |
| 18:00 UTC | -2% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 76K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 235K |
| Monday | 0% | 296K |
| Tuesday | -3% | 292K |
| Wednesday | -1% | 254K |
| Thursday | -2% | 248K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 21, 202673x their median
△▲△ そびえる肉に、食らいつけ。△▲△ \\ポークロックカレー発売記念// フォロー&リポストキャンペーン開催🎉 抽選で25名様に【お食事券2,000円分】が当たる˚✧₊ ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう、柔らかポーク! 応募期間:8/25(火)23:59迄
- Aug 25, 202650x their median
\\△▲本日8/25(火)23:59まで▲△// 🍛#ポークロックカレー発売記念🍛 フォロー&リポストキャンペーン開催🎉🎉 抽選で25名様に【お食事券2,000円分】が当たる✨ ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう柔らかポーク‼😋 #すき家 https://t.co/v2UNHUeYpG
- Aug 23, 202650x their median
\\△▲そびえる肉に、食らいつけ。▲△// 🍛#ポークロックカレー発売記念🍛 フォロー&リポストキャンペーン開催🎉✨ 抽選で25名様に【お食事券2,000円分】が当たる🥳 ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう柔らかポーク‼😋 ⚠️8/25(火)23:59迄 #すき家 https://t.co/EZlbHccnCa
- Aug 19, 202615x their median
このたびの令和8年熊本地震により被災された皆様に、心よりお見舞い申し上げます。 すき家は被災された方々にいち早く温かい食事をお届けするため、8月3日から18日にかけてキッチンカーを出動させ、牛丼やお茶などを提供いたしました。 被災地の1日も早い復興をお祈り申し上げます。 https://t.co/uC0hvYfUDk
- Aug 18, 20266.8x their median
\本日より🎉/ #ポークロックカレー が登場🍛‼️ “ポークロック”は 存在感のある大きさながら、ほろりとほぐれる柔らかさに🤤 お肉を1個のせた #ポークロックカレー や、 2個の“肉ダブル”、3個の“肉トリプル”も👏🏻 その日の気分やお好みでご堪能ください🐖 https://t.co/Gl2MkIkGRt #すき家 https://t.co/ZGMHq0mz8V
- Aug 5, 20264.4x their median
鉄火たたき丼、「食べたい」or「もう食べたよ」って人✋ #すき家 https://t.co/N97iWfyyjI
- Aug 10, 20264.0x their median
8月10日にちなんで、先日食べたまぐろたたき丼の写真を貼っておきますね( ◜⩊◝ )つ💗 みなさんはもう出会いましたか❓ #すき家 https://t.co/cFyzOo521X
- Aug 10, 20263.5x their median
🎊8/18(火)より🎊 そびえる肉に、食らいつけ。🔥 #ポークロックカレー 新登場🍛 特製バーベキューソースを合わせた食べ応えのある大きさの“ポークロック” スプーンでほぐれるほど柔らかな食感に👏🏻 カレーと一緒にガッツリと頬張れる、やみつきになる味わいです🤤 https://t.co/mLlsQRzaw4 #すき家 https://t.co/HsBRLbGh0G
- Aug 19, 20263.4x their median
特製バーベキューソース×ポークの組み合わせも‼️ 柔らかいポークロックも‼️ これはやみつきになっちゃいます🤩🔥 #すき家 https://t.co/WpIAYvFpXj
- Aug 22, 20263.0x their median
食べたい気持ちを抑えられず… 肉トリプルでいっちゃいます🐖🍛🔥 なんて背徳感…"(๑´ސު`๑)✨ #すき家 #夜ふかしすき家 https://t.co/D6rJPkB0zQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 717 interactions against 1.1M followers, an engagement rate of 0.063%. Measured over 85 original posts, its engagement rate beats 65% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 68K times each, and 1.05% of those impressions turn into an interaction. That is about 5.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 85 posts sampled, 95% carry an image or video, 13% are part of a thread and 36% link out. The account's strongest tracked post pulled 53K interactions, about 73x its own typical post. Recurring topics include #すき家, #ポークロックカレー, #ubereats.
- What is すき家【公式】's engagement rate on X?
- すき家【公式】 (@sukiya_jp) has an engagement rate of 0.063%, based on the median interactions across 85 original posts from the last 30 days against 1,143,239 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.063%, すき家【公式】 sits above the 25th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sukiya_jp have real engagement?
- Its engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sukiya_jp post?
- Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 3.23 posts per day across the measured window.