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すき家【公式】 engagement report

@sukiya_jp - 1.1M followers on X

Measured over 85 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.063%
of 1.1M followers
Per impression
1.05%
68K views on a typical post
Reach
5.96%
of its followers see a post
Typical post
717
interactions (median)
Saved
0.016%
11 bookmarks on a typical post
Posting rate
3.23/day
active 93% of days
Peak time
03:00 UTC
Sunday

A typical post picks up 717 interactions against 1.1M followers, an engagement rate of 0.063%. Measured over 85 original posts, its engagement rate beats 65% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 68K times each, and 1.05% of those impressions turn into an interaction. That is about 5.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 85 posts sampled, 95% carry an image or video, 13% are part of a thread and 36% link out. The account's strongest tracked post pulled 53K interactions, about 73x its own typical post. Recurring topics include #すき家, #ポークロックカレー, #ubereats.

Measured over 85 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #すき家, #ポークロックカレー, #ubereats.

Compared with accounts its own size

すき家【公式】's engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.063%, すき家【公式】 sits above the 25th percentile of the 37,350 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 202673x their median

    △▲△ そびえる肉に、食らいつけ。△▲△ \\ポークロックカレー発売記念// フォロー&リポストキャンペーン開催🎉 抽選で25名様に【お食事券2,000円分】が当たる˚✧₊ ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう、柔らかポーク! 応募期間:8/25(火)23:59迄

    13K39K52620515M viewsView on X
  • Aug 25, 202650x their median

    \\△▲本日8/25(火)23:59まで▲△// 🍛#ポークロックカレー発売記念🍛 フォロー&リポストキャンペーン開催🎉🎉 抽選で25名様に【お食事券2,000円分】が当たる✨ ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう柔らかポーク‼😋 #すき家 https://t.co/v2UNHUeYpG

    7.8K28K13660288K viewsView on X
  • Aug 23, 202650x their median

    \\△▲そびえる肉に、食らいつけ。▲△// 🍛#ポークロックカレー発売記念🍛 フォロー&リポストキャンペーン開催🎉✨ 抽選で25名様に【お食事券2,000円分】が当たる🥳 ①@sukiya_jpをフォロー ②この投稿をリポスト 特製バーベキューソースで味わう柔らかポーク‼😋 ⚠️8/25(火)23:59迄 #すき家 https://t.co/EZlbHccnCa

    7.9K27K21169301K viewsView on X
  • Aug 19, 202615x their median

    このたびの令和8年熊本地震により被災された皆様に、心よりお見舞い申し上げます。 すき家は被災された方々にいち早く温かい食事をお届けするため、8月3日から18日にかけてキッチンカーを出動させ、牛丼やお茶などを提供いたしました。 被災地の1日も早い復興をお祈り申し上げます。 https://t.co/uC0hvYfUDk

    9.6K1.2K8371464K viewsView on X
  • Aug 18, 20266.8x their median

    \本日より🎉/ #ポークロックカレー が登場🍛‼️ “ポークロック”は 存在感のある大きさながら、ほろりとほぐれる柔らかさに🤤 お肉を1個のせた #ポークロックカレー や、 2個の“肉ダブル”、3個の“肉トリプル”も👏🏻 その日の気分やお好みでご堪能ください🐖 https://t.co/Gl2MkIkGRt #すき家 https://t.co/ZGMHq0mz8V

    3.6K94036336439K viewsView on X
  • Aug 5, 20264.4x their median

    鉄火たたき丼、「食べたい」or「もう食べたよ」って人✋ #すき家 https://t.co/N97iWfyyjI

    2.8K23470721.7M viewsView on X
  • Aug 10, 20264.0x their median

    8月10日にちなんで、先日食べたまぐろたたき丼の写真を貼っておきますね( ◜⩊◝ )つ💗 みなさんはもう出会いましたか❓ #すき家 https://t.co/cFyzOo521X

    2.5K2433946196K viewsView on X
  • Aug 10, 20263.5x their median

    🎊8/18(火)より🎊 そびえる肉に、食らいつけ。🔥 #ポークロックカレー 新登場🍛 特製バーベキューソースを合わせた食べ応えのある大きさの“ポークロック” スプーンでほぐれるほど柔らかな食感に👏🏻 カレーと一緒にガッツリと頬張れる、やみつきになる味わいです🤤 https://t.co/mLlsQRzaw4 #すき家 https://t.co/HsBRLbGh0G

    1.8K55111120183K viewsView on X
  • Aug 19, 20263.4x their median

    特製バーベキューソース×ポークの組み合わせも‼️ 柔らかいポークロックも‼️ これはやみつきになっちゃいます🤩🔥 #すき家 https://t.co/WpIAYvFpXj

    2.0K3092860195K viewsView on X
  • Aug 22, 20263.0x their median

    食べたい気持ちを抑えられず… 肉トリプルでいっちゃいます🐖🍛🔥 なんて背徳感…"(๑´ސު`๑)✨ #すき家 #夜ふかしすき家 https://t.co/D6rJPkB0zQ

    1.9K2473121120K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#すき家#ポークロックカレー#ubereats#テイクアウト#デリバリー

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 717 interactions against 1.1M followers, an engagement rate of 0.063%. Measured over 85 original posts, its engagement rate beats 65% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 68K times each, and 1.05% of those impressions turn into an interaction. That is about 5.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 85 posts sampled, 95% carry an image or video, 13% are part of a thread and 36% link out. The account's strongest tracked post pulled 53K interactions, about 73x its own typical post. Recurring topics include #すき家, #ポークロックカレー, #ubereats.

What is すき家【公式】's engagement rate on X?
すき家【公式】 (@sukiya_jp) has an engagement rate of 0.063%, based on the median interactions across 85 original posts from the last 30 days against 1,143,239 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.063%, すき家【公式】 sits above the 25th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sukiya_jp have real engagement?
Its engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sukiya_jp post?
Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 3.23 posts per day across the measured window.

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