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サブウェイ engagement report

@subwayjp - 1.1M followers on X

Measured over 14 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.05%
of 1.1M followers
Per impression
0.706%
78K views on a typical post
Reach
7.07%
of its followers see a post
Typical post
551
interactions (median)
Saved
0.052%
41 bookmarks on a typical post
Posting rate
0.63/day
active 50% of days
Peak time
23:00 UTC
Monday

A typical post picks up 551 interactions against 1.1M followers, an engagement rate of 0.05%. Measured over 14 original posts, its engagement rate beats 61% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 78K times each, and 0.706% of those impressions turn into an interaction. That is about 7.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 36% link out. The account's strongest tracked post pulled 56K interactions, about 101x its own typical post. Recurring topics include #はぴサブサマー, #はぴだんぶい, #サブウェイ.

Measured over 14 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #はぴサブサマー, #はぴだんぶい, #サブウェイ.

Compared with accounts its own size

サブウェイ's engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.05%, サブウェイ sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 1, 2026101x their median

    7/8(水)から あの6にん組がサブウェイに…!? 7/3(金)12:00頃情報解禁!✨ https://t.co/0E7JtGi47S

    42K10K1613.2K3.3M viewsView on X
  • Jul 3, 202680x their median

    みんな「今日はどんなサンドイッチの気分?みんなで待ってるからね〜♪ 」 https://t.co/YhaNutZEjn https://t.co/ICCRqrx9DN

    38K5.6K1015391.0M viewsView on X
  • Jun 26, 202637x their median

    📣おかげさまで発売一カ月で50万食突破‼️ 本日から5日間タコスサンド3種が 500円になる「タコス祭」開催✨ https://t.co/9VLgv5PX2b 開催記念!5時間限定で 計100名様にメキシカンミートタコス当たる🎉 ◤#サブウェイタコス祭◢をつけリプライ💬 🎊10時まで当選率UP🎊 ※当選者にはその場でDM https://t.co/wteKQF3g5A

    5.4K5.3K8.4K1.2K873K viewsView on X
  • Jul 3, 202633x their median

    この夏、サブウェイとはぴだんぶいが初コラボ☆ 7/8(水)~8/31(月)に対象のメニューを注文すると、オリジナルグッズがもらえるよ♡ 第1弾はアクリルキーホルダー(全4種)☆ なくなり次第終了なので、早めにGETしてね♪ https://t.co/6xy0mjtCnF #サンリオ https://t.co/4YJ8BJzsSx

    14K3.8K33541804K viewsView on X
  • Jul 21, 202629x their median

    📣本日から‼ 📣夏にぴったりなうま辛チキン登場🔥 ✨5時間限定✨ 最大合計100名様に 新サンド2種類のいずれか当たる🎉 ◤#サブウェイ新サンド◢ をつけてリプライしてね💬 🎊10時までは当選確率アップ🎊 ※当選者にはその場でDM https://t.co/JiCcb17LXc

    3.6K3.7K8.2K634411K viewsView on X
  • Jun 9, 202626x their median

    📣本日から‼ 📣大好評のクッキーに待望の新味🍪 ✨5時間限定✨ 最大合計100名様に 新クッキーが当たる🎉 ◤#サブウェイ新クッキー◢ をつけてリプライしてね💬 🎊10時までは当選確率アップ🎊 ※当選者にはその場でDM https://t.co/PC4dmB4OUY

    3.2K3.7K7.0K711436K viewsView on X
  • Jul 3, 202618x their median

    / サブウェイ×はぴだんぶい コラボ決定! \ 「みんなをちょっとハッピーに」するための チャレンジを続けてきた6にんと一緒に、 今年の夏はハッピーを届けます! #はぴサブサマー キャンペーン 7/8(水)よりスタート! ✅詳細 https://t.co/y8uWq4I4ce #はぴだんぶい #サンリオ #サブウェイ https://t.co/TOUcn4UEt9

    7.4K2.2K23240466K viewsView on X
  • Jul 7, 20269.0x their median

    / 📢本日から‼ はぴだんぶいとのコラボがスタート \ 第1弾キャンペーンの詳細はこちら👀 対象サンドセットを注文して オリジナルキーホルダーをゲットしよう! #はぴサブサマー #はぴだんぶい #サンリオ #サブウェイ https://t.co/VWlLGefNq5

    3.6K1.1K122841.2M viewsView on X
  • Jul 31, 20267.1x their median

    / 📢8/5(水)からスタート!! はぴだんぶい コラボ第2弾🥪 \ 第2弾のオリジナルグッズ付サンドイッチはこちら👀 楽しみにお待ちください✨ ※グッズは各店舗在庫なくなり次第終了となります ✅詳細 https://t.co/LabTVT5R4k #はぴサブサマー #はぴだんぶい #サンリオ #サブウェイ https://t.co/2lNfZSB0x6

    3.0K8274143277K viewsView on X
  • Aug 31, 20265.3x their median

    ~はぴだんぶい×サブウェイコラボ        キャンペーン終了のお知らせ~ ご好評につき、#はぴサブサマーキャンペーンは終了いたしました。 ご来店くださったたくさんのみなさん、 ありがとうございました✨ #はぴサブサマー #はぴだんぶい #サンリオ #サブウェイ https://t.co/aLAUzL4xZ9

    2.6K32383083K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#はぴサブサマー#はぴだんぶい#サブウェイ#サンリオ#コロコロポテトは野菜

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 551 interactions against 1.1M followers, an engagement rate of 0.05%. Measured over 14 original posts, its engagement rate beats 61% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 78K times each, and 0.706% of those impressions turn into an interaction. That is about 7.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 36% link out. The account's strongest tracked post pulled 56K interactions, about 101x its own typical post. Recurring topics include #はぴサブサマー, #はぴだんぶい, #サブウェイ.

What is サブウェイ's engagement rate on X?
サブウェイ (@subwayjp) has an engagement rate of 0.05%, based on the median interactions across 14 original posts from the last 30 days against 1,105,029 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.05%, サブウェイ sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @subwayjp have real engagement?
Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @subwayjp post?
Most posts go out around 23:00 UTC, and Monday is its busiest day, at roughly 0.63 posts per day across the measured window.

Keep going

サブウェイ (@subwayjp) Engagement Rate - 0.05% | PlayerSells