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hbo max fka engagement report

@streamonmax - 1.4M followers on X

Measured over 1 original post from a 30-day window, last computed on August 28, 2026.

Engagement

Per follower
0.028%
of 1.4M followers
Per impression
1.13%
36K views on a typical post
Reach
2.51%
of its followers see a post
Typical post
405
interactions (median)
Saved
0.098%
35 bookmarks on a typical post
Posting rate
0.07/day
active 3% of days
Peak time
15:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 405 interactions against 1.4M followers, an engagement rate of 0.028%. Posts are seen about 36K times each, and 1.13% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 50K interactions, about 124x its own typical post. Recurring topics include #mortalkombatmobile, #hbomax. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 28, 2026. Recurring tags: #mortalkombatmobile, #hbomax.

Where this sits in the catalog

At 0.028%, hbo max fka sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 6, 2026124x their median

    Win or Die. #HOTD Season 3 premieres June 21 on HBO Max. https://t.co/t1Xm2W9Fcw

    39K8.7K5381.9K1.7M viewsView on X
  • May 21, 202690x their median

    Let it burn. #HOTD Season 3 premieres in ONE MONTH. #TeamBlack https://t.co/luZzeBdYN3

    29K6.3K2961.2K1.3M viewsView on X
  • Jul 9, 202537x their median

    twitter won't let me change my name back

    14K8654312431.0M viewsView on X
  • May 13, 202635x their median

    No matter what happens, I'm seated. #ThePitt https://t.co/riaThfOOjs

    13K1.1K1044441.1M viewsView on X
  • May 29, 202626x their median

    Fire comes for all. Final Trailer tomorrow. #HOTD https://t.co/tCo0PyiGzk

    8.8K1.4K118302431K viewsView on X
  • Apr 23, 202620x their median

    Only one can wear the ring. #Lanterns is coming this August. https://t.co/uxJC2qZQdk

    6.1K9103375481.1M viewsView on X
  • May 21, 202617x their median

    Let it burn. #HOTD Season 3 premieres in ONE MONTH. #TeamGreen https://t.co/H1bDZJVYbY

    5.6K87391290520K viewsView on X
  • Apr 20, 202613x their median

    Thanks for spending this shift together. #ThePitt https://t.co/socYSDKekr

    4.9K391393394K viewsView on X
  • Apr 30, 202612x their median

    Beware my power, Green Lantern's light. #Lanterns premieres August 16 on HBO Max. https://t.co/0QCrZqt4Y2

    4.4K5127442189K viewsView on X
  • Apr 29, 202612x their median

    Need her at karaoke next time. #ThePitt #SepidehMoafi https://t.co/3crjDypxPj

    4.2K40829197272K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mortalkombatmobile#hbomax

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 405 interactions against 1.4M followers, an engagement rate of 0.028%. Posts are seen about 36K times each, and 1.13% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 50K interactions, about 124x its own typical post. Recurring topics include #mortalkombatmobile, #hbomax. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is hbo max fka's engagement rate on X?
hbo max fka (@streamonmax) has an engagement rate of 0.028%, based on the median interactions across 1 original posts from the last 30 days against 1,425,441 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.028%, hbo max fka sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @streamonmax have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @streamonmax post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.

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