Startup India engagement report
@startupindia - 737K followers on X
Measured over 29 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 24 interactions against 737K followers, an engagement rate of 0.003%. Measured over 29 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.4K times each, and 0.447% of those impressions turn into an interaction. That is about 0.728% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 97% carry an image or video and 83% link out. The account's strongest tracked post pulled 86 interactions, about 3.6x its own typical post.
Measured over 29 original posts from a 30-day window, last computed on September 30, 2026.
Compared with accounts its own size
Startup India's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Startup India sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 83% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 83% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 974 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 20263.6x their median
5th Bharat Entrepreneurship Summit | भारत उद्यमिता सम्मेलन 2026 The 5th Bharat Entrepreneurship Summit is set to bring together entrepreneurs, policymakers, industry leaders, innovators and ecosystem stakeholders on 3 October 2026 in New Delhi. Organised by EAI in collaboration with Startup India, DPIIT, and ecosystem partners from across the country, the Summit aims to strengthen India’s entrepreneurial ecosystem by connecting grassroots innovation with national and global markets. 🎯 Focus: Integrating stakeholders across Indian states and empowering districts. 🚀 With the vision of “Gaon to Global”, the Summit will focus on scaling enterprises, enabling market access and fostering inclusive economic growth. 🏆 The Summit will also recognise promising entrepreneurs through the Bharat Entrepreneur Awards and facilitate opportunities for handholding, market expansion and connecting enterprises with markets in India and abroad. 🔗 Register here: https://t.co/oUuoCNr7da 🎥 Know more: https://t.co/l8AapaMspq @DPIITGoI #BharatEntrepreneurshipSummit #BES2026 #StartupIndia #DPIIT #Entrepreneurship #GaonToGlobal #StartupEcosystem #IndianStartups
- Aug 20, 20263.5x their median
Empowering India’s Street Vendors Through Innovation! 🛒✨ Startup India, DPIIT, in collaboration with the Ministry of Housing and Urban Affairs (MoHUA), invites DPIIT-recognised startups to join the PM SVANidhi Startup Challenge. Street vendors are the backbone of India's urban informal economy. This challenge aims to leverage startup innovations to solve critical challenges from financial management and sustainable packaging to climate-resilient infrastructure and market linkages. Focus Areas: 1. Entrepreneurship Development & Handholding Support 2. Eco-Friendly & Sustainable Packaging Solutions 3. Outreach & Tech-Enabled Vendor Identification 4. Bookkeeping & Financial Management Tools 5. PM SVANidhi Credit Card Usage & Repayment Support 6. Climate-Resilient & Ergonomic Vending Infrastructure Key Highlights: 1. Financial Support: Up to ₹20 Lakh per selected startup (milestone-linked). 2. Pilot Opportunity: Implement live pilot projects with MoHUA and Urban Local Bodies (ULBs). 3. Recognition: Citations from MoHUA and potential for national scale-up. 4. Selection: Up to 30 startups (5 per thematic area). Important Dates: Applications Open: 1st August 2026 Application Deadline: 15th September 2026 Results Announcement: 31st October 2026 Startups across urban tech, fintech, green tech, AI, IoT, and social impact—this is your chance to scale your impact nationally. 🔗 Apply Now: https://t.co/9EcCP5lheV 📩 Queries: [email protected]#StartupIndia @DPIITGoI @MoHUA_India #PMSVANidhi #DPIIT #MoHUA #UrbanInnovation #Fintech #GreenTech #SocialImpact #IndianStartups
- Sep 1, 20263.5x their median
🚨 Gujarat Police Innovation Hackathon 2026: Protect What Matters We’re calling on startup ecosystems, incubators, and industry bodies to partner with us! Help connect Gujarat Police with cutting-edge startups in AI, CCTV integration, video analytics, and public safety tech. 🏆 Prize Pool: ₹51 LAKH 🔍 Focus: AI-Powered CCTV Integration & Real-Time Intelligence 🎯 Impact: Opportunity for large-scale real-world deployment 📲 3 Steps to Participate: 1️⃣ Register at https://t.co/bxtNLhjqA7 2️⃣ Verify email via OTP 3️⃣ Explore problem statements & guidelines on the portal Circulate this within your innovator network and let’s build smarter, safer communities together! Code Today. Secure Tomorrow. ⚡ @DPIITGoI #GujaratPolice #AIPolicing #StartupIndia #TechHackathon #DeepTech #SurveillanceTech #InnovationIndia
- Sep 2, 20263.3x their median
The Credit Guarantee Scheme for Startups (CGSS) under DPIIT has become accessible through the Startup Common Application on the Jan Samarth Portal, making it easier for eligible startups to apply for collateral-free credit support. Key Highlights: * One unified digital platform for startup credit across all PSBs * Loans up to ₹20 crore eligible under CGSS under DPIIT * Faster, more transparent processing with PAN/GST/ITR-based integration * Special concessions for women entrepreneurs Start your application here: https://t.co/tRheyhc7bf advancing progress, innovation, and trust. Here is your guide to how to apply. https://t.co/KFsk8CTUuY @DPIITGoI
- Aug 21, 20263.0x their median
Empowering India’s Street Vendors Through Innovation! 🛒✨ Startup India, DPIIT, in collaboration with the Ministry of Housing and Urban Affairs (MoHUA), invites DPIIT-recognised startups to join the PM SVANidhi Startup Challenge. Street vendors are the backbone of India's urban informal economy. This challenge aims to leverage startup innovations to solve critical challenges from financial management and sustainable packaging to climate-resilient infrastructure and market linkages. Focus Areas: 1. Entrepreneurship Development & Handholding Support 2. Eco-Friendly & Sustainable Packaging Solutions 3. Outreach & Tech-Enabled Vendor Identification 4. Bookkeeping & Financial Management Tools 5. PM SVANidhi Credit Card Usage & Repayment Support 6. Climate-Resilient & Ergonomic Vending Infrastructure Key Highlights: 1. Financial Support: Up to ₹20 Lakh per selected startup (milestone-linked). 2. Pilot Opportunity: Implement live pilot projects with MoHUA and Urban Local Bodies (ULBs). 3. Recognition: Citations from MoHUA and potential for national scale-up. 4. Selection: Up to 30 startups (5 per thematic area). Important Dates: Applications Open: 1st August 2026 Application Deadline: 15th September 2026 Results Announcement: 31st October 2026 Startups across urban tech, fintech, green tech, AI, IoT, and social impact—this is your chance to scale your impact nationally. 🔗 Apply Now: https://t.co/RJds56wncK 📩 Queries: [email protected]#StartupIndia @DPIITGoI @MoHUA_India #PMSVANidhi #DPIIT #MoHUA #UrbanInnovation #Fintech #GreenTech #SocialImpact #IndianStartups
- Aug 27, 20262.8x their median
India’s startup ecosystem takes centre stage in Copenhagen 🇮🇳🇩🇰 The DPIIT Startup India booth at TechBBQ 2026, Copenhagen served as a vibrant platform for showcasing India’s thriving startup ecosystem and connecting Indian founders with the Nordic innovation community. A special highlight was the interaction between the DPIIT delegation startups and His Excellency Shri Manish Prabhat, Ambassador of India to Denmark, with discussions around the startups’ innovations, global ambitions and opportunities to build stronger India–Denmark connections. These conversations reflect the growing momentum for cross-border collaboration, market access, investment and knowledge exchange between India and the Nordic ecosystem. From Indian founders engaging with global stakeholders to building new bridges for innovation — Startup India is taking Indian entrepreneurship to the world. 🚀 @DPIITGoI #StartupIndia #DPIIT #TechBBQ2026 #TechBBQ #IndiaDenmark
- Aug 24, 20262.5x their median
5th Bharat Entrepreneurship Summit | भारत उद्यमिता सम्मेलन 2026 The 5th Bharat Entrepreneurship Summit is set to bring together entrepreneurs, policymakers, industry leaders, innovators and ecosystem stakeholders on 12 September 2026 in New Delhi. Organised by EAI in collaboration with Startup India, DPIIT, and ecosystem partners from across the country, the Summit aims to strengthen India’s entrepreneurial ecosystem by connecting grassroots innovation with national and global markets. 🎯 Focus: Integrating stakeholders across Indian states and empowering districts. 🚀 With the vision of “Gaon to Global”, the Summit will focus on scaling enterprises, enabling market access and fostering inclusive economic growth. 🏆 The Summit will also recognise promising entrepreneurs through the Bharat Entrepreneur Awards and facilitate opportunities for handholding, market expansion and connecting enterprises with markets in India and abroad. 🔗 Register here: https://t.co/oUuoCNr7da 🎥 Know more: https://t.co/l8AapaMspq @DPIITGoI #BharatEntrepreneurshipSummit #BES2026 #StartupIndia #DPIIT #Entrepreneurship #GaonToGlobal #StartupEcosystem #IndianStartups
- Aug 4, 20262.1x their median
🚀 Andhra Pradesh is strengthening India's AI innovation ecosystem! The state has launched two AI Centres of Excellence in Amaravati and Visakhapatnam to empower deeptech startups with advanced AI infrastructure, high-performance GPU computing, mentorship and industry partnerships. The initiative aims to reduce barriers to AI development and accelerate the journey from innovation to commercialization. Know more: https://t.co/RY40B6uBfQ @DPIITGoI #AndhraPradesh #ArtificialIntelligence #AI #DeepTech #Startups #StartupEcosystem #Innovation #TechInnovation #Entrepreneurship #DigitalIndia #FutureTech
- Aug 4, 20262.1x their median
📍 Startup India, DPIIT in South West Garo Hills, Meghalaya Startup India, DPIIT successfully conducted the TEJAS (Transforming Entrepreneurial Journeys Across States and Districts) Workshop in South West Garo Hills, Meghalaya, in collaboration with the District Administration, South West Garo Hills and PRIME Meghalaya- A Government of Meghalaya initiative, the nodal startup agency for Meghalaya, with the objective of strengthening grassroots entrepreneurship and expanding awareness of Startup India initiatives at the district level. The workshop was honoured by the presence of Kum. Anendya R., IAS, Deputy Commissioner, South West Garo Hills District, as Chief Guest. Addressing the gathering, she emphasised the importance of entrepreneurship as a catalyst for local economic development, employment generation, and innovation, encouraging the youth of the district to leverage the opportunities available under the Startup India initiative and contribute towards building a vibrant entrepreneurial ecosystem. Ms. Simran Hasija and Mr. Ravi Verhwani from Startup India, DPIIT, delivered a comprehensive session covering the DPIIT Startup Recognition process, tax exemption under Section 80-IAC, the newly introduced Deep Tech Recognition framework, incubation support, funding incentives, market access opportunities, international alliances, and marquee initiatives such as the National Startup Awards, equipping aspiring entrepreneurs and innovators from South West Garo Hills with a comprehensive understanding of the national startup ecosystem. ✨ Key Highlights: 👥 Participation of 200+ startup founders, aspiring entrepreneurs, students, and ecosystem stakeholders 🌱 Focus on strengthening the startup ecosystem and fostering innovation at the district level 📑 DPIIT Startup Recognition process and Deep Tech Recognition of Startups 🧾 Tax exemption benefits under Section 80-IAC 💰 Insights on funding incentives, market access, and international alliances 🏆 Overview of marquee initiatives including the National Startup Awards @DPIITGoI #StartupIndia #DPIIT #TEJAS #Meghalaya #Entrepreneurship #Innovation #StartupEcosystem #AtmanirbharBharat #ViksitBharat2047 #StartupsInIndia
- Aug 20, 20262.0x their median
Take your startup global at SLUSH 2026 Applications are now open for DPIIT-recognised startups to participate in one of the world’s leading startup and technology events. 📍 Messukeskus, Helsinki, Finland 📅 18-19th November 2026 Expected scale: 3,300+ investors | 5,800+ founders & operators | 2,100+ partners This is your opportunity for fundraising conversations, high-quality networking, and international market expansion - under the Startup India, DPIIT banner (8th consecutive participation). 🗓️ Application window: 7 August - 31 August 2026 👉 Apply now: https://t.co/0K0SrCqLaJ #StartupIndia #SLUSH2026 #DPIIT #GlobalExpansion #StartupEcosystem #Helsinki #TakeYourStartupGlobal #AtmanirbharBharat
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 24 interactions against 737K followers, an engagement rate of 0.003%. Measured over 29 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.4K times each, and 0.447% of those impressions turn into an interaction. That is about 0.728% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 97% carry an image or video and 83% link out. The account's strongest tracked post pulled 86 interactions, about 3.6x its own typical post.
- What is Startup India's engagement rate on X?
- Startup India (@startupindia) has an engagement rate of 0.003%, based on the median interactions across 29 original posts from the last 30 days against 737,485 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Startup India sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @startupindia have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @startupindia post?
- Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 1.1 posts per day across the measured window.