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Official SSC Napoli engagement report

@sscnapoli - 2.0M followers on X

Measured over 114 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.015%
of 2.0M followers
Per impression
0.884%
34K views on a typical post
Reach
1.69%
of its followers see a post
Typical post
303
interactions (median)
Saved
0.006%
2 bookmarks on a typical post
Posting rate
3.97/day
active 77% of days
Peak time
20:00 UTC
Saturday

A typical post picks up 303 interactions against 2.0M followers, an engagement rate of 0.015%. Measured over 114 original posts, its engagement rate beats 52% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.884% of those impressions turn into an interaction. That is about 1.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 114 posts sampled, 31% carry an image or video and 34% link out. The account's strongest tracked post pulled 7.8K interactions, about 26x its own typical post. Recurring topics include #proudtobenapoli, #napoliaris, #genoanapoli.

Measured over 114 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #proudtobenapoli, #napoliaris, #genoanapoli.

Compared with accounts its own size

Official SSC Napoli's engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.015%, Official SSC Napoli sits above the 25th percentile of the 37,037 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.8%
Engagement rate as a share of followers, across the 37,037 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 12, 202626x their median

    Per ogni pallone difeso, Per ogni gol segnato Grazie Romelu! Leggi il comunicato ๐Ÿ‘‰ https://t.co/fkw2uwdfc9 ๐Ÿ’™ #ProudToBeNapoli https://t.co/eMWot4qF6S

    7.0K502195130648K viewsView on X
  • Aug 19, 20269.7x their median

    Benvenuto Costantino!

    2.4K2153222485K viewsView on X
  • Aug 19, 20267.9x their median

    Costantino is proud to be one of us! โœจ Leggi la news ๐Ÿ‘‰ https://t.co/POr08k09rd ๐Ÿ’™ #WelcomeCostantino | #ProudToBeNapoli | #ForzaNapoliSempre https://t.co/3Il5fhj8mu

    2.0K2558581189K viewsView on X
  • Aug 14, 20267.7x their median

    Buon Ferragosto a tutti i tifosi e simpatizzanti del Napoli, in Italia e nel mondo, e alle loro famiglie. E buon Ferragosto anche a mister Allegri, al suo staff, ai nostri calciatori, ai dirigenti e a tutti i collaboratori del Calcio Napoli, della Filmauro e ai loro familiari.

    2.0K133212565K viewsView on X
  • Aug 10, 20267.2x their median

    Tanti auguri azzurri Max! Stai imparando a conoscere la mia famiglia e quella cazzutissima del Napoli. Vedrai che insieme potremo lavorare intensamente.

    1.8K14124332135K viewsView on X
  • Aug 22, 20266.6x their median

    Caro Max, buon inizio di campionato. Divertiti, fai divertire i tuoi giocatori e fai divertire il mondo dei tifosi napoletani. Napoli ispira il sentimento della felicitร  di esistere e di vivere sempre le situazioni complicate a testa alta, con un grande sentimento di libertร . Fai volare il pallone con forza e alleggerisci con questo volo il peso di coloro che vedono in te una panacea a tutti i loro problemi. Buon campionato! ๐€๐ฎ๐ซ๐ž๐ฅ๐ข๐จ ๐ƒ๐ž ๐‹๐š๐ฎ๐ซ๐ž๐ง๐ญ๐ข๐ข๐ฌ

    1.6K15815079167K viewsView on X
  • Aug 11, 20266.4x their median

    Auguri mister! ๐ŸŽ‰ Il tuo primo compleanno nella nostra splendida famiglia https://t.co/kAzjVwjgBf

    1.7K1473920240K viewsView on X
  • Aug 22, 20266.4x their median

    Finisce con una vittoria la prima partita della stagione! #GenoaNapoli 0-2 ๐Ÿ’™ #ProudToBeNapoli https://t.co/0F2dlZKArR

    1.5K2538968103K viewsView on X
  • Aug 16, 20266.1x their median

    Congratulazioni a tutti gli atleti italiani protagonisti di prove esaltanti e di imprese straordinarie agli Europei di nuoto e di atletica leggera. Grazie ragazzi per averci regalato altre pagine memorabili di sport ๐Ÿ‘๐Ÿ‘๐Ÿ‘

    1.7K104611069K viewsView on X
  • Aug 22, 20265.7x their median

    Il lampo del campione ci porta avanti! โšก๏ธ #GenoaNapoli 0-1 ๐Ÿ’™ #ProudToBeNapoli https://t.co/EfO4jCUK0A

    1.5K127431642K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#proudtobenapoli#napoliaris#genoanapoli#napoliceltavigo#napolicomo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 303 interactions against 2.0M followers, an engagement rate of 0.015%. Measured over 114 original posts, its engagement rate beats 52% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.884% of those impressions turn into an interaction. That is about 1.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 114 posts sampled, 31% carry an image or video and 34% link out. The account's strongest tracked post pulled 7.8K interactions, about 26x its own typical post. Recurring topics include #proudtobenapoli, #napoliaris, #genoanapoli.

What is Official SSC Napoli's engagement rate on X?
Official SSC Napoli (@sscnapoli) has an engagement rate of 0.015%, based on the median interactions across 114 original posts from the last 30 days against 2,025,052 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, Official SSC Napoli sits above the 25th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sscnapoli have real engagement?
Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sscnapoli post?
Most posts go out around 20:00 UTC, and Saturday is its busiest day, at roughly 3.97 posts per day across the measured window.

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