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Michelle McCullough engagement report

@speakmichelle - 237K followers on X

Measured over 2 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Per follower
0%
of 237K followers
Per impression
0%
310 views on a typical post
Reach
0.13%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
15:00 UTC
Thursday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 0 interactions against 237K followers, an engagement rate of 0%. Posts are seen about 310 times each, and 0% of those impressions turn into an interaction. That is about 0.131% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.1K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 29, 2026. Recurring tag: #keynotespeaker.

Where this sits in the catalog

At 0%, Michelle McCullough sits below the 10th percentile of the 157,515 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 157,515 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,033 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 298 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 27, 2024

    if someone tells you, “you’re weird,” what would you reply with?

    1.2K592.5K265161K viewsView on X
  • May 28, 2026

    Maybe happiness isn’t found. Maybe it’s noticed. “I have a lot of proof that the world is conspiring to make me happy.” Honestly… same lately. #ChooseJoy #FindTheGood #Happiness #MindsetShift #EmotionalIntelligence https://t.co/aWCFSx86du

    5010154 viewsView on X
  • Apr 29, 2026

    Shoutout to @MichaelHyatt. Been following him for 15+ years & he has committed to staying relevant. From blogging to AI & everything in between (Platform, Executive Assistants, Full Focus, more!) I’ve been impressed with his commitment to evolution & growth. #SMMW26 https://t.co/9xevUaQs2w

    5010626 viewsView on X
  • Apr 3, 2025

    🎧Just dropped: My conversation with @clintbetts @siliconslopes on why emotional intelligence is THE leadership skill of the future. 🎙️Listen in: https://t.co/JEidGDrF5F A quick thread on what we covered 👇 #Leadership #FutureOfWork #EmotionalIntelligence #StretchCapacity

    31101.1K viewsView on X
  • Jul 20, 2026

    Summer leadership challenge: The work stays. The vacations happen. The pressure grows. If you want high-performing teams without burnout, build capacity, not just output. That's the heart of Stretch Capacity. #Leadership #BurnoutPrevention https://t.co/M9QXamYovX

    3010335 viewsView on X
  • May 26, 2026

    Most leadership growth dies in good intentions. One thing I asked leaders in this closing keynote: Choose ONE thing you’re actually going to change. Not later. Now. #KeynoteSpeaker #LeadershipTraining #EmotionalIntelligence https://t.co/xy0hKCjxKF

    3010213 viewsView on X
  • May 16, 2026

    “Your rate of learning is directly related to your ability to adapt and grow.” Congrats @TyBennett on the launch of your new book “Redefining High Performance” https://t.co/AnuP4AigU6

    3001201 viewsView on X
  • Jul 29, 2025

    Studies show that underutilization is just as damaging as burnout. If your best employees are bored, they’re halfway out the door. Stretch capacity isn’t optional—it’s strategic. See why: https://t.co/rlUkMTOpjE #EmployeeEngagement #Leadership #StretchCapacity #FutureofWork

    30101.7K viewsView on X
  • Mar 16, 2026

    One leadership skill teams need right now: Finding common ground in difficult conversations. I shared a simple framework for this in a recent KSL interview. Watch here: https://t.co/U79GHlG4lU #LeadershipDevelopment #CommunicationSkills #EmotionalIntelligence https://t.co/BY4NNYsTUp

    2100339 viewsView on X
  • Nov 10, 2024

    This week I’m reminded how easy it is to misunderstand. I’m also reminded how easy it is to be misunderstood. Being misunderstood is my least favorite feeling.

    2010213 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#keynotespeaker

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 0 interactions against 237K followers, an engagement rate of 0%. Posts are seen about 310 times each, and 0% of those impressions turn into an interaction. That is about 0.131% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.1K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Michelle McCullough's engagement rate on X?
Michelle McCullough (@speakmichelle) has an engagement rate of 0%, based on the median interactions across 2 original posts from the last 30 days against 237,168 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, Michelle McCullough sits below the 10th percentile of the 157,515 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @speakmichelle have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @speakmichelle post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.

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