James Spann engagement report
@spann - 553K followers on X
Measured over 42 original posts from a 30-day window, last computed on September 4, 2026.
Engagement
A typical post picks up 38 interactions against 553K followers, an engagement rate of 0.007%. Measured over 42 original posts, its engagement rate beats 27% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.246% of those impressions turn into an interaction. That is about 2.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 42 posts sampled, 67% carry an image or video and 26% link out. The account's strongest tracked post pulled 681 interactions, about 18x its own typical post. Recurring topics include #alwx, #alabamaweathernetwork, #hunwx.
Measured over 42 original posts from a 30-day window, last computed on September 4, 2026. Recurring tags: #alwx, #alabamaweathernetwork, #hunwx.
Compared with accounts its own size
James Spann's engagement rate beats 27% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, James Spann sits above the 10th percentile of the 68,879 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 116.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 67% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 26% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 26% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 253 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 26, 202618x their median
A big shout out to the lunch ladies at Oakman… They gave me the best lunch ever today! Crispitos and tater tots! https://t.co/AjwqWsl1TY
- Aug 26, 20269.3x their median
LUNAR ECLIPSE TOMORROW NIGHT: Alabama will get a spectacular deep partial lunar eclipse tomorrow night (Thursday night). The eclipse begins subtly around 8:23p CT, but the really noticeable partial eclipse begins at 9:33p CT. The peak comes a little before 11:15p CT, when about 96% of the Moon will be covered by Earth's dark shadow. The Moon will take on a dramatic reddish-orange color. No special glasses are needed—just hope for breaks in the clouds!
- Sep 1, 20268.2x their median
ON THIS DATE IN 1859: The Carrington Event was the most intense geomagnetic storm in recorded history, peaking on 1–2 September 1859 during solar cycle 10. It created strong auroral displays that were reported globally and caused sparking and even fires in telegraph stations. Because society today relies heavily on interconnected electrical grids, satellites, GPS, and internet infrastructure, a modern repetition of the Carrington Event would be catastrophic.
- Aug 25, 20266.3x their median
TRAFFIC: From ALEA concerning I-65 at Alabaster/Calera **The Interstate 65 southbound traffic is being diverted at mile marker 238** A multi-vehicle crash involving a commercial vehicle that occurred at approximately 11:47 a.m. Tuesday, Aug. 25, has caused both a lane and road closure. All lanes of Interstate 65 southbound near the 238 mile marker in Shelby County are currently blocked and will remain so for an undetermined amount of time. A bridge on Shelby County 87, which crosses over Interstate 65 near the 234 mile marker in Shelby County, is currently blocked and will remain so for an undetermined amount of time. Troopers with the Alabama Law Enforcement Agency’s (ALEA) Highway Patrol Division are on the scene investigating and will continue to monitor the situation and provide updates accordingly.
- Sep 3, 20265.8x their median
Very anomalous for early September… https://t.co/IjfQ1k5MEl
- Sep 2, 20265.8x their median
ON THIS DATE IN 1935: One of the most powerful hurricanes in U.S. history slammed into the Florida Keys. The compact Category 5 storm had an estimated maximum sustained wind of 185 mph and a central pressure of 892 millibars—still the lowest pressure ever recorded at a U.S. hurricane landfall. The hurricane caused catastrophic damage in the upper Florida Keys, as a storm surge of approximately 18 to 20 feet (5.5 to 6.1 m) swept over the low-lying islands. The hurricane's strong winds and the surge destroyed nearly all the structures between Tavernier and Marathon. The town of Islamorada was obliterated. Portions of the Key West Extension of the Florida East Coast Railway were severely damaged or destroyed. In addition, many veterans died in work camps created for the construction of the Overseas Highway, in part due to poor working conditions. The hurricane also caused more damage in northwest Florida, Georgia, and the Carolinas.
- Sep 2, 20265.3x their median
HOT, BUT NO RECORDS: It is not unusual for Alabama to have hot days in early September. We are not close to record September heat.. 1925 led the way. The sheer peak intensity of the September 1925 heatwave has never been replicated in Alabama. *Alabama's statewide average high for September 1925 was about 96.8°F, making it the hottest September on record. *Birmingham recorded 14 days at or above 100°F that September, still the record. *Birmingham reached 106°F on September 5 and 6, the city's September record. *Hottest temperature on record in Alabama is 112 degrees, recorded on September 5, 1925 in Centreville. And the heat wasn't confined to September. The summer of 1925 had been exceptionally hot and dry, with Birmingham recording 36 days of 95°F or higher and 15 days of 100°F or higher during the summer. This is when most had no air conditioning. The heat occurred amid severe drought, with widespread crop damage reported across Central Alabama. So, yes... it will be hot through the Labor Day weekend, but we are not close to record territory.
- Aug 26, 20264.0x their median
A good look at the severe thunderstorm SE of downtown Birmingham. Video from Cameron Beutjer https://t.co/z334VAGuGW
- Sep 1, 20263.1x their median
Dawn glow earlier this morning from the Regions/Alabama Weather Network SKYCAM atop Flowers Hospital in Dothan https://t.co/IMLirypcAi
- Aug 27, 20262.7x their median
STORYFUL: A few nights ago I posted a note about an entity called "Storyful". They have posted multiple copyright claims against me over content people actually sent to me. I am happy to report they reached out to me and apologized. And, they have white listed my social accounts so this won't happen again. We all make mistakes: I sure do. I am thankful for their quick response and getting the situation corrected. So... if Storyful contacts you about using your photos or video for their platform (and offers to pay you), it won't impact my ability to share that content, and I won't get any copyright strikes. Bottom line... @Storyful is part news agency, part digital-forensics/verification operation, and part social-media intelligence firm. And they are legit.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 38 interactions against 553K followers, an engagement rate of 0.007%. Measured over 42 original posts, its engagement rate beats 27% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.246% of those impressions turn into an interaction. That is about 2.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.9 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 42 posts sampled, 67% carry an image or video and 26% link out. The account's strongest tracked post pulled 681 interactions, about 18x its own typical post. Recurring topics include #alwx, #alabamaweathernetwork, #hunwx.
- What is James Spann's engagement rate on X?
- James Spann (@spann) has an engagement rate of 0.007%, based on the median interactions across 42 original posts from the last 30 days against 552,877 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, James Spann sits above the 10th percentile of the 68,879 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @spann have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @spann post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 3.87 posts per day across the measured window.