ななな|脱ファンデ計画 engagement report
@sonokyomunikiku - 176K followers on X
Measured over 15 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 63 interactions against 176K followers, an engagement rate of 0.036%. Measured over 15 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 53K times each, and 0.12% of those impressions turn into an interaction. That is about 29.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 8.3K interactions, about 132x its own typical post.
Measured over 15 original posts from a 30-day window, last computed on October 18, 2026.
Compared with accounts its own size
ななな|脱ファンデ計画's engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.036%, ななな|脱ファンデ計画 sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 133 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 7, 2026132x their median
マキアージュの新CMめちゃくちゃ良い。カズハ超綺麗だし八木莉可子ちゃんほんとに綺麗。カズハをキャスティングした方々、本当にありがとう。 #LE_SSERAFIM #KAZUHA https://t.co/MDotAI1BOT
- Sep 30, 2026104x their median
【ニュース】牛乳石鹸から新ブランド「アカ」誕生 美肌菌着目のスキンケア https://t.co/DBUZV2xjau https://t.co/RpJo6HdNiM
- Sep 4, 202697x their median
【2026年クリスマスコフレ】「アディクション」が「トーガ」とコラボ 限定リップケース付きキットなど https://t.co/XXJkuFSxAr https://t.co/tipDe0Jvwr
- Oct 13, 202566x their median
ボビイブラウン、完全に盲点だった。絶妙な艶と血色感のピンクベージュで崩れにくいが保湿力もカバー力もあるという、デメリットが見当たらない出来。そして酸化亜鉛フリー。デパコスノーファンデ下地、大体制覇してると思ってたがなぜこれをスルーしていたのだろう。頂き物だが良過ぎて既にリピ済み。 https://t.co/zVgGAYdoqm
- Sep 8, 202644x their median
高くていいものはもう普通。 ということで安くていいものを探求し続けて辿り着いた、「千円台」で買える推しの逸品ベスト8を発表。日本のドラコスは凄い。秋スキンケアのちょい足しにどうぞ。 https://t.co/aNSjY4OR4S
- Sep 8, 202634x their median
え!!アゼライン酸たったの3%配合で20%と同じくらいの効果がある美容液だと?? しかも低刺激だし中和しないで完全に溶解させて粉っぽさがないだろうし、効果も落ちないアゼライン酸美容液の欠点を完全に解決したロート製薬の圧倒的な浸透技術にはもうひれ伏すしかない…… https://t.co/3vcGabLRFC https://t.co/xHU6miRgev
- Oct 7, 202619x their median
【新商品情報解禁✨】 使ってみたいと思ったら「♡」の絵文字をコメントして教えてください。 ┈┈┈┈┈┈┈┈┈ 📅11月21日(土)新登場 一瞬で、メイクしたて肌へ つやリメイク美容液パウダー <フェイスパウダー> ┈┈┈┈┈┈┈┈┈ https://t.co/n1ThXkjASV
- Sep 22, 202618x their median
スキンケア領域では、ほぼ不可能と言われてきた「たるみ」改善。そこに資生堂が新たな知見を発表後、その研究と重なる成分を配合したクリームとなれば……これは買うしかないでしょう。ということでお迎え https://t.co/sUQT35KD14
- Oct 15, 202617x their median
パウダー使うと一気に顔がくすむ、目元のちりめんジワが余計に目立ってパサパサに見える、夕方の顔色が悪い、という事態がこれを使い始めてから本当に無くなった。なんだろう、パウダーなのに、時間が経つほど肌がプリプリしてくる感じ。全然減らないのでコスパもいい。一生推していく https://t.co/KEXKwd1T2f
- Jun 19, 202516x their median
お知らせ。YouTubeを始めました✨こちらでは脱ファンデの為の日々のリアルなスキンケアやベースメイクのルーティンを、ゆるゆると記録していく所存です。ぜひ登録&ご覧いただければ嬉しいです☀️ https://t.co/KDR7mx5U0N https://t.co/EDZekZmd4m
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 63 interactions against 176K followers, an engagement rate of 0.036%. Measured over 15 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 53K times each, and 0.12% of those impressions turn into an interaction. That is about 29.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 8.3K interactions, about 132x its own typical post.
- What is ななな|脱ファンデ計画's engagement rate on X?
- ななな|脱ファンデ計画 (@sonokyomunikiku) has an engagement rate of 0.036%, based on the median interactions across 15 original posts from the last 30 days against 175,769 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, ななな|脱ファンデ計画 sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sonokyomunikiku have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sonokyomunikiku post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 1.77 posts per day across the measured window.