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ななな|脱ファンデ計画 engagement report

@sonokyomunikiku - 176K followers on X

Measured over 15 original posts from a 30-day window, last computed on October 18, 2026.

Engagement

Middle of its size range
Per follower
0.036%
of 176K followers
Per impression
0.12%
53K views on a typical post
Reach
29.8%
of its followers see a post
Typical post
63
interactions (median)
Saved
0.05%
26 bookmarks on a typical post
Posting rate
1.77/day
active 67% of days
Peak time
08:00 UTC
Wednesday

A typical post picks up 63 interactions against 176K followers, an engagement rate of 0.036%. Measured over 15 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 53K times each, and 0.12% of those impressions turn into an interaction. That is about 29.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 8.3K interactions, about 132x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on October 18, 2026.

Compared with accounts its own size

ななな|脱ファンデ計画's engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.036%, ななな|脱ファンデ計画 sits above the 25th percentile of the 205,261 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link40% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 133 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 7, 2026132x their median

    マキアージュの新CMめちゃくちゃ良い。カズハ超綺麗だし八木莉可子ちゃんほんとに綺麗。カズハをキャスティングした方々、本当にありがとう。 #LE_SSERAFIM #KAZUHA https://t.co/MDotAI1BOT

    7.9K297121445.7M viewsView on X
  • Sep 30, 2026104x their median

    【ニュース】牛乳石鹸から新ブランド「アカ」誕生 美肌菌着目のスキンケア https://t.co/DBUZV2xjau https://t.co/RpJo6HdNiM

    5.4K91602031.2M viewsView on X
  • Sep 4, 202697x their median

    【2026年クリスマスコフレ】「アディクション」が「トーガ」とコラボ 限定リップケース付きキットなど https://t.co/XXJkuFSxAr https://t.co/tipDe0Jvwr

    4.5K1.1K15491.0M viewsView on X
  • Oct 13, 202566x their median

    ボビイブラウン、完全に盲点だった。絶妙な艶と血色感のピンクベージュで崩れにくいが保湿力もカバー力もあるという、デメリットが見当たらない出来。そして酸化亜鉛フリー。デパコスノーファンデ下地、大体制覇してると思ってたがなぜこれをスルーしていたのだろう。頂き物だが良過ぎて既にリピ済み。 https://t.co/zVgGAYdoqm

    3.9K2362431.2M viewsView on X
  • Sep 8, 202644x their median

    高くていいものはもう普通。 ということで安くていいものを探求し続けて辿り着いた、「千円台」で買える推しの逸品ベスト8を発表。日本のドラコスは凄い。秋スキンケアのちょい足しにどうぞ。 https://t.co/aNSjY4OR4S

    2.6K17234311K viewsView on X
  • Sep 8, 202634x their median

    え!!アゼライン酸たったの3%配合で20%と同じくらいの効果がある美容液だと?? しかも低刺激だし中和しないで完全に溶解させて粉っぽさがないだろうし、効果も落ちないアゼライン酸美容液の欠点を完全に解決したロート製薬の圧倒的な浸透技術にはもうひれ伏すしかない…… https://t.co/3vcGabLRFC https://t.co/xHU6miRgev

    2.0K157119792K viewsView on X
  • Oct 7, 202619x their median

    【新商品情報解禁✨】​ 使ってみたいと思ったら「♡」の絵文字をコメントして教えてください。​ ┈┈┈┈┈┈┈┈┈​​ 📅11月21日(土)新登場​​ 一瞬で、メイクしたて肌へ​​ つやリメイク美容液パウダー​​ <フェイスパウダー>​ ┈┈┈┈┈┈┈┈┈ https://t.co/n1ThXkjASV

    1.1K775325125K viewsView on X
  • Sep 22, 202618x their median

    スキンケア領域では、ほぼ不可能と言われてきた「たるみ」改善。そこに資生堂が新たな知見を発表後、その研究と重なる成分を配合したクリームとなれば……これは買うしかないでしょう。ということでお迎え https://t.co/sUQT35KD14

    1.1K65112520K viewsView on X
  • Oct 15, 202617x their median

    パウダー使うと一気に顔がくすむ、目元のちりめんジワが余計に目立ってパサパサに見える、夕方の顔色が悪い、という事態がこれを使い始めてから本当に無くなった。なんだろう、パウダーなのに、時間が経つほど肌がプリプリしてくる感じ。全然減らないのでコスパもいい。一生推していく https://t.co/KEXKwd1T2f

    1.0K556074K viewsView on X
  • Jun 19, 202516x their median

    お知らせ。YouTubeを始めました✨こちらでは脱ファンデの為の日々のリアルなスキンケアやベースメイクのルーティンを、ゆるゆると記録していく所存です。ぜひ登録&ご覧いただければ嬉しいです☀️ https://t.co/KDR7mx5U0N https://t.co/EDZekZmd4m

    9722577845K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 63 interactions against 176K followers, an engagement rate of 0.036%. Measured over 15 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 53K times each, and 0.12% of those impressions turn into an interaction. That is about 29.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video, 20% are part of a thread and 40% link out. The account's strongest tracked post pulled 8.3K interactions, about 132x its own typical post.

What is ななな|脱ファンデ計画's engagement rate on X?
ななな|脱ファンデ計画 (@sonokyomunikiku) has an engagement rate of 0.036%, based on the median interactions across 15 original posts from the last 30 days against 175,769 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.036%, ななな|脱ファンデ計画 sits above the 25th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sonokyomunikiku have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sonokyomunikiku post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 1.77 posts per day across the measured window.

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