Smriti Z Irani engagement report
@smritiirani - 12M followers on X
Measured over 180 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 1.2K interactions against 12M followers, an engagement rate of 0.01%. Posts are seen about 30K times each, and 4.06% of those impressions turn into an interaction. That is about 0.247% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 180 posts sampled, 90% carry an image or video. The account's strongest tracked post pulled 34K interactions, about 27x its own typical post. Recurring topics include #asiangames2026, #anganmilanseva, #sevasankalpabhiyan.
Measured over 180 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #asiangames2026, #anganmilanseva, #sevasankalpabhiyan.
Where this sits in the catalog
At 0.01%, Smriti Z Irani sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 4% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 365 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 10, 202627x their median
📍 Eden Gardens, Kolkata Maa being welcomed with the grandeur She always deserved. Change has arrived, and the soul of this land breathes free once again – unapologetic, magnificent, and forever at the holy feet of Ma Durga. শুভ মহালয়া! 🙏 https://t.co/0RqmNsjmNn
- Aug 29, 202623x their median
Never a dull moment with mahhh brother! 🙌 @RaviKishann https://t.co/OjZeGMxot9
- Sep 7, 202620x their median
A view that makes you pause! 🚅 Vande Bharat gliding across the vast white expanse of India’s largest inland salt lake. 📍 Sambhar Lake, Rajasthan VC: IG/_tryambkam https://t.co/1ACWq67GQP
- Oct 20, 202620x their median
राम भारत की आस्था है, राम भारत का आधार है, राम भारत का विचार है, राम भारत का विधान है, राम भारत की चेतना है, राम भारत का चिंतन है, राम भारत की प्रतिष्ठा है, राम व्यापक है, विश्व है, विश्वात्मा है... 🙏🏻 https://t.co/8VUji5tOu2
- Aug 17, 202619x their median
From an ordinary BJP karyakarta to being entrusted with the responsibility of serving as the National General Secretary of the Bharatiya Janata Party, this journey has been deeply humbling. I am deeply honoured and grateful to Hon’ble Prime Minister Shri @NarendraModi ji and BJP National President Shri @NitinNabin ji for entrusting me with this responsibility and giving me yet another opportunity to serve the Sangathan and the Nation. Under the leadership of Prime Minister Modi ji, the resolve to build a Viksit Bharat is not merely a vision for tomorrow, but a national commitment whose foundations are being laid today. To contribute to this national resolve is both a responsibility and a privilege. For a @BJP4India karyakarta, every responsibility in the Sangathan is first and foremost an opportunity to serve, guided by the principle of Rashtra Pratham. It is with this spirit, and with the continued guidance of our senior leadership, that I look forward to taking on this responsibility with renewed commitment, strengthening the Sangathan at the grassroots and contributing to the larger mission of nation-building and serving Maa Bharti. I also extend my warm congratulations and best wishes to all my colleagues and the newly appointed office bearers across the country.
- Sep 13, 202618x their median
India, Indiaaaaaaaa..... 🇮🇳 Heartiest congratulations to our Indian Women’s Cricket Team on winning the Women’s Asia Cup 2026. This remarkable triumph reflects the team’s hard work, determination and belief. Your performance has made the entire nation proud. Wishing the champions many more victories ahead!
- Aug 13, 202616x their median
ऊँचाई तक पहुँच न पाए, अभद्र व्यवहार करते हैं, तर्कों से जो हार गए, मर्यादा तार-तार करते हैं।
- Oct 4, 202614x their median
देश का प्रधानमंत्री और राज्य का मुख्यमंत्री कौन होगा, ये घुसपैठिये तय करेंगे? माननीय गृह मंत्री श्री @AmitShah जी से सुनिए विशेष गहन पुनरीक्षण (SIR) क्या है! https://t.co/by3cTa1T8I
- Sep 21, 202614x their median
पुढच्या वर्षी पुन्हा या, बाप्पा! 🙏❤️ A beautiful glimpse of Konkan’s centuries-old Ganpati tradition, where 100+ pratimas are carried from the historic fort for immersion. https://t.co/k5MUf9SeE6
- Aug 17, 202613x their median
विश्व के सबसे बड़े राजनीतिक दल @BJP4India ने मुझ जैसे साधारण कार्यकर्ता का सृजन किया तथा उस संगठन में योगदान देने हेतु राष्ट्रीय महामंत्री का असाधारण दायित्व दिया जाना कार्यकर्ता-आधारित व्यवस्था का सम्मान है। देश के यशस्वी प्रधानमंत्री श्री @NarendraModi जी के मार्गदर्शन तथा माननीय राष्ट्रीय अध्यक्ष श्री @NitinNabin जी के नेतृत्व में संगठन की सेवा एवं योगदान देने का यह अवसर मेरे लिए निष्ठा एवं समर्पण का विषय है। राष्ट्र प्रथम की भावना को साकार करने तथा माँ भारती के गौरवगान हेतु संकल्पित भाजपा की नवगठित टीम #ViksitBharat के संकल्प को साकार करने हेतु आधारशिला के रूप में कार्य करने हेतु प्रतिबद्ध है। प्रधानमंत्री जी के सतत प्रेरणा एवं सानिध्य तथा राष्ट्रीय अध्यक्ष जी सहित शीर्ष नेतृत्व, पार्टी के वरिष्ठजनों द्वारा मुझ पर जताए गए विश्वास के लिए हृदय से आभार एवं अभिनंदन। भारत माता की जय!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.2K interactions against 12M followers, an engagement rate of 0.01%. Posts are seen about 30K times each, and 4.06% of those impressions turn into an interaction. That is about 0.247% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 180 posts sampled, 90% carry an image or video. The account's strongest tracked post pulled 34K interactions, about 27x its own typical post. Recurring topics include #asiangames2026, #anganmilanseva, #sevasankalpabhiyan.
- What is Smriti Z Irani's engagement rate on X?
- Smriti Z Irani (@smritiirani) has an engagement rate of 0.01%, based on the median interactions across 180 original posts from the last 30 days against 12,117,974 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Smriti Z Irani sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @smritiirani have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @smritiirani post?
- Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 7.1 posts per day across the measured window.