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S Moda engagement report

@smoda - 386K followers on X

Measured over 40 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 386K followers
Per impression
0.041%
2.5K views on a typical post
Reach
0.63%
of its followers see a post
Typical post
1
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 50% of days
Peak time
08:00 UTC
Monday

A typical post picks up 1 interaction against 386K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 2% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.041% of those impressions turn into an interaction. That is about 0.634% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% link out. The account's strongest tracked post pulled 13 interactions, about 13x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

S Moda's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 2% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, S Moda sits below the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 202613x their median

    Chloë Grace Moretz: “No tengo suficientes palabras para definir lo maravilloso que es vivir en España” https://t.co/zVDCiaKUP0

    210014.3K viewsView on X
  • Aug 21, 20267.0x their median

    Nuevo número de S Moda: Chloë Grace Moretz, un talento inclasificable https://t.co/GMalVGnEm3

    42102.9K viewsView on X
  • Aug 17, 20267.0x their median

    “Unos guantes para los pies”: el regreso de los zapatos de jazz que adoraba Gainsbourg https://t.co/qpI6pHbQT3

    60014.3K viewsView on X
  • Aug 27, 20265.0x their median

    Qué tiene el colorete iluminador de Charlotte Tilbury para desatar tanta euforia y qué alternativas hay más económicas https://t.co/iGLqxwXUvC

    50002.0K viewsView on X
  • Aug 21, 20265.0x their median

    Alba Luna, la modelo con un club de lectura: “Si el postureo consiste en leer, ¡adelante! Quien lleva un libro de adorno quizá le dé una oportunidad” https://t.co/tDgsqRf9TQ

    32009.0K viewsView on X
  • Aug 21, 20265.0x their median

    Margaret Qualley reaparece tras su separación de Jack Antonoff luciendo el polémico ‘zapato desnudo’ de Chanel https://t.co/zJx1E9A0Aj

    41009.7K viewsView on X
  • Aug 27, 20264.0x their median

    Vuelve Erin Brockovich: la explosiva activista que Hollywood convirtió en heroína ahora se enfrenta a Meta y Google https://t.co/ppxhZZW7W1

    31002.4K viewsView on X
  • Aug 26, 20264.0x their median

    Ella Rubin, la actriz de 24 años que todos comparan con Anne Hathaway y Julia Roberts y que triunfa con ‘Sterling Point’ https://t.co/S7IBLQCXrB

    31009.7K viewsView on X
  • Aug 24, 20264.0x their median

    Aurora Beltrán: “Los hombres del rock están sobrevalorados. Son como vacas sagradas” https://t.co/VAqYWazZM6

    31002.9K viewsView on X
  • Aug 11, 20264.0x their median

    Marion Cotillard: “Perder el interés por el cambio climático es una auténtica locura” https://t.co/uO3w0wjxC7

    31003.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1 interaction against 386K followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 2% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.041% of those impressions turn into an interaction. That is about 0.634% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% link out. The account's strongest tracked post pulled 13 interactions, about 13x its own typical post.

What is S Moda's engagement rate on X?
S Moda (@smoda) has an engagement rate of 0%, based on the median interactions across 40 original posts from the last 30 days against 386,388 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, S Moda sits below the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @smoda have real engagement?
Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @smoda post?
Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.

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