Smithsonian engagement report
@smithsonian - 2.2M followers on X
Measured over 1 original post from a 30-day window, last computed on September 5, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 137 interactions against 2.2M followers, an engagement rate of 0.006%. Measured over 1 original post, its engagement rate beats 21% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.983% of those impressions turn into an interaction. That is about 0.627% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.9K interactions, about 51x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 5, 2026.
Compared with accounts its own size
Smithsonian's engagement rate beats 21% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
Where this sits in the catalog
At 0.006%, Smithsonian sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 175 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 2, 202551x their median
As the keeper of memory for the nation, it is our privilege and responsibility to tell accurate and complete histories. As has been recently reported, in July, a placard was removed from @amhistorymuseum’s exhibit “The American Presidency: A Glorious Burden.” The intent of the “Impeachment” section of the exhibit is to reflect all impeachment proceedings in our nation’s history. The placard, which was meant to be a temporary addition to a 25-year-old exhibition, did not meet the museum’s standards in appearance, location, timeline, and overall presentation. It was not consistent with other sections in the exhibit and moreover blocked the view of the objects inside its case. For these reasons, we removed the placard. We were not asked by any Administration or other government official to remove content from the exhibit. The section in question, “Impeachment,” will be updated in the coming weeks to reflect all impeachment proceedings in our nation’s history.
- Sep 24, 202315x their median
✅ All systems go! The #OSIRISREx mission team has voted to release the capsule containing an asteroid sample from the spacecraft. Here’s what we’re expecting to happen today: https://t.co/8e2WlLwJ8S https://t.co/EpvpvOjYrJ
- Nov 19, 202313x their median
Today we remember Rosalynn Carter, First Lady from 1977-1981. In this July 1978 photo, she’s visiting @amhistorymuseum, then known as the National Museum of History and Technology, to donate her gold-trimmed blue chiffon inaugural gown to the collection. She’d first worn the dress to her husband’s inaugural ball as governor of Georgia—and repeated the outfit. She is pictured with Smithsonian Secretary S. Dillon Ripley and political history curator Margaret Klapthor. This photo is in the collection of our @SmithsonianArch.
- Jan 6, 20258.7x their median
Due to inclement weather, Smithsonian museums in the DC area, including the National Zoo, will be closed to the public on Monday, Jan. 6. https://t.co/zjETXqv8Oi
- Oct 27, 20238.0x their median
Some new friends at the @NationalZoo just hatched! @GovWesMoore named the three new Baltimore orioles after Adam Jones, Brooks Robinson, and Cal Ripken, Jr. Learn more: https://t.co/knladoQPOh https://t.co/7pNDRHzVLW
- Apr 28, 20255.2x their median
Recent reports about the Smithsonian removing the historic Greensboro, North Carolina, lunch counter are inaccurate. In 1960, four Black college students remained at the segregated, “whites only” counter at the Greensboro Woolworth’s and refused to leave. Their sit-in helped ignite a youth-led movement to challenge inequality throughout the South. Two stools from the sit-ins remain on view at our @nmaahc as the centerpiece of an interactive exhibition. A large section of the Greensboro counter also remains on display at our @amhistorymuseum. Suggestions that the Smithsonian had planned or intended to remove these items are false. The Smithsonian preserves and protects all objects and artifacts in its collection to ensure their long-term conservation and to safeguard them for future generations. Our statement regarding objects on display at our National Museum of African American History and Culture: https://t.co/8SioIjfQvg
- Oct 10, 20254.5x their median
Due to the government shutdown, Smithsonian museums are temporarily closed beginning on Sunday, Oct. 12, along with our research centers and the National Zoo. We will update our operating status as soon as the situation is resolved. We do not plan to update social media other than to inform you of changes to our operating status. While our doors are closed, Smithsonian digital resources continue to be available at https://t.co/JIkab2wlwE 📷: @SmithsonianNMAI
- Nov 13, 20253.8x their median
The Smithsonian will reopen the Smithsonian's National Museum of American History, the National Air and Space Museum, and the Steven F. Udvar-Hazy Center on Friday, Nov. 14. All other museums, research centers, and the National Zoo will reopen on a rolling basis by Monday, Nov. 17. For the latest updates, please see https://t.co/DUhPwllAU8.
- Mar 16, 20263.8x their median
Due to inclement weather, today, Monday, Mar. 16, Smithsonian museums in the DC area including our National Zoo will close at 2 p.m. ET. For updates, visit our website. https://t.co/dTRIrmpUDJ
- Oct 18, 20233.1x their median
There are many ways to stay in touch with us. Find us on Instagram, YouTube, and Facebook at @Smithsonian or get our newsletter: https://t.co/w2jMcmt3D0 We look forward to chatting with you from our Lucien Crandall Typewriter Patent Model in the collection of @amhistorymuseum. https://t.co/4l8SixOmsi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 137 interactions against 2.2M followers, an engagement rate of 0.006%. Measured over 1 original post, its engagement rate beats 21% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.983% of those impressions turn into an interaction. That is about 0.627% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.9K interactions, about 51x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Smithsonian's engagement rate on X?
- Smithsonian (@smithsonian) has an engagement rate of 0.006%, based on the median interactions across 1 original posts from the last 30 days against 2,222,808 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Smithsonian sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @smithsonian have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count, which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @smithsonian post?
- Most posts go out around 12:00 UTC, and Friday is its busiest day, at roughly 0.03 posts per day across the measured window.