Small Business Trends engagement report
@smallbiztrends - 174K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 19, 2026.
Engagement
A typical post picks up 2 interactions against 174K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 954 times each, and 0.21% of those impressions turn into an interaction. That is about 0.547% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 25% carry an image or video and 20% link out. The account's strongest tracked post pulled 22 interactions, about 11x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on October 19, 2026.
Compared with accounts its own size
Small Business Trends's engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Small Business Trends sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 25% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 25% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 368 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 16, 202611x their median
A recent Workday report shows that 40% of business leaders expect AI to enhance current employee roles, while only 28% anticipate job cuts. However, as demand shifts toward advanced AI skills, only two-thirds of workers feel supported by employers in developing these capabilities, risking retention as 84% of job seekers use AI tools. Key Takeaways for Small Business Owners: • Invest in Upskilling: Provide training in advanced AI tools and workflows to help current employees adapt as role expectations evolve. • Encourage Internal Mobility: Create clear internal growth paths to prevent losing top talent to external job markets. • Combine AI with Human Oversight: Automate routine financial and administrative tasks while maintaining human checks for accuracy. Subscribe for more small business news + real owner stories. #smallbusiness #Workday #AIinBusiness #FutureOfWork #BusinessNews #Upskilling #Leadership #EmployeeRetention #WorkplaceTech #Automation
- Oct 18, 20268.5x their median
💰 FREE AI-powered financial software for startups? Oracle NetSuite has introduced QuickStart, a financial management platform designed to help eligible early-stage technology startups manage bookkeeping, invoicing, and cash flow without the usual software subscription costs. For startup founders, this could mean less time managing financial paperwork and more time growing their businesses. 🎯 Best for: Early-stage technology startups looking for financial management tools without upfront subscription fees. ⚠️ Watch out for: Eligibility restrictions apply, along with limits on transactions and connected bank accounts. 🛒 What to do next: • Check whether your startup qualifies for NetSuite QuickStart. • Review the free plan's features, transaction limits, and banking restrictions. • Visit NetSuite to explore the platform and registration process. 🔗 Learn more: https://t.co/Jp7oIVbNEQ Follow for weekly small business deals + tools.
- Sep 14, 20267.5x their median
Google has introduced Gemini 3.5 Transcribe, a speech-to-text AI model built to enhance voice interactions and operational efficiency across organizations. For small business owners and operators, speech recognition technology is shifting from a slow, manual overhead into an instant operational asset. Legacy transcription workflows often took days and struggled with background noise or technical language. Gemini 3.5 Transcribe addresses these pain points with support for over 85 languages, real-time streaming for customer support or booking systems, and interaction APIs that automate meeting notes with speaker identification and timestamps. Key Considerations for Business Operations: Integration & Access: Available to developers through AI Studio to build custom automated workflows. Execution Strategy: Unlocking maximum value will require initial staff training to integrate voice capabilities seamlessly into daily operations. How is your organization using AI transcription tools to streamline team communication and workflows?
- Sep 17, 20266.5x their median
Subscription creep is one of the most common operational challenges facing growing small businesses today. A recent post on Reddit highlights how easily software expenses can spiral. After adding extra seats, credit top-ups, and specialized outreach tools across LinkedIn, email, and messaging platforms over two months, a business owner realized their actual software expenditure was significantly higher than their estimated budget. Key Expense Management Takeaways: Centralized Spend Monitoring: Utilizing tracking services helps founders aggregate recurring costs and eliminate redundant SaaS subscriptions. Virtual Credit Card Controls: Tools like https://t.co/z8lviYD6kL allow owners to generate single-merchant virtual cards with hard spending caps, preventing unexpected overages or unauthorized recurring charges. Controlled Delegation: Virtual cards enable founders to issue purchasing authorization to employees for specific software without exposing primary company credit lines. How does your team monitor monthly software expenses and prevent subscription bloat?
- Oct 16, 20266.0x their median
Stop viewing cybersecurity as an IT problem. It is a business survival problem. In this interview clip, Leland McFarland of Small Business Trends sits down with Tony Anscombe @TonyAtESET, Chief Security Evangelist at @ESET, to explore a critical question for leadership teams: When should a business stop managing security entirely in-house and seek external expertise? Tony outlines a straightforward litmus test for executives and business owners: Reframe the issue from technical connectivity to business continuity. Be honest about capacity: can lean internal teams realistically deliver 24/7 monitoring and immediate access to dedicated security analysts? Test operational resilience: if an incident forced your digital systems offline today, could your business continue serving customers, or would operations grind to an immediate halt? While massive enterprises can lose days or weeks to remediation, an agile organization that plans for resilience can adapt and keep moving forward. If your operations cannot survive that disruption on internal resources alone, bringing in dedicated outside support is essential. How does your leadership team evaluate whether your security posture matches your actual business risk? Join the discussion below. #Cybersecurity #SmallBusiness #RiskManagement #ESET #TonyAnscombe
- Oct 17, 20264.0x their median
Slack Unveils Work Object Embeds for Seamless In-Thread Collaboration dlvr.it/TVyD7v
- Oct 15, 20264.0x their median
"We're too small to be a target." It is one of the most common—and dangerous—assumptions in modern business. In this interview clip, Leland McFarland of Small Business Trends sits down with Tony Anscombe @TonyAtESET, Chief Security Evangelist at @ESET, to discuss how threat actors exploit small businesses as entry points into larger enterprise ecosystems. Tony highlights a stark reality: small businesses are vital conduits. Using the Jaguar Land Rover (JLR) incident as a critical example, he details how a breach at a small service provider brought multinational automotive production lines to a halt, incurring nearly £2 billion in costs and rippling across 5,000 small businesses that faced 300,000 layoffs. Whether you hold vendor credentials or supply a single critical component in a larger manufacturing chain, your company is critical to someone else’s operations. When threat actors recognize that leverage, your business becomes their primary target. How is your leadership team addressing supply chain vulnerabilities and vendor risk this year? #Cybersecurity #SmallBusiness #RiskManagement #ESET #TonyAnscombe
- Oct 18, 20263.0x their median
Stripe Empowers Businesses with No-Cost Open USD Stablecoin Integration dlvr.it/TVym2q
- Oct 18, 20263.0x their median
Microsoft Unveils Surface Pro 12-inch and Laptop 13-inch with AI Boost dlvr.it/TVyfhF
- Oct 17, 20263.0x their median
Electric Vehicle Electricity Use Grows 8% Amid Declining Sales dlvr.it/TVyDFk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 174K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 954 times each, and 0.21% of those impressions turn into an interaction. That is about 0.547% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 40 posts sampled, 25% carry an image or video and 20% link out. The account's strongest tracked post pulled 22 interactions, about 11x its own typical post.
- What is Small Business Trends's engagement rate on X?
- Small Business Trends (@smallbiztrends) has an engagement rate of 0.001%, based on the median interactions across 40 original posts from the last 30 days against 174,250 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Small Business Trends sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @smallbiztrends have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @smallbiztrends post?
- Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 1.33 posts per day across the measured window.