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SIG SAUER engagement report

@sigsauerinc - 414K followers on X

Measured over 24 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.066%
of 414K followers
Per impression
1.74%
16K views on a typical post
Reach
3.78%
of its followers see a post
Typical post
272
interactions (median)
Saved
0.064%
10 bookmarks on a typical post
Posting rate
1.03/day
active 73% of days
Peak time
13:00 UTC
Tuesday

A typical post picks up 272 interactions against 414K followers, an engagement rate of 0.066%. Measured over 24 original posts, its engagement rate beats 61% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.74% of those impressions turn into an interaction. That is about 3.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 24 posts sampled, 63% carry an image or video and 13% link out. The account's strongest tracked post pulled 1.2K interactions, about 4.6x its own typical post. Recurring topics include #sigsauer, #thetacticalgames.

Measured over 24 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #sigsauer, #thetacticalgames.

Compared with accounts its own size

SIG SAUER's engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.066%, SIG SAUER sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 1, 20264.6x their median

    Whether you prefer the 5 inch bull barrel of the P211-GT5 COYOTE or compensated P211-GTO Combat, both deliver the precision, reliability, and performance the P211 platform was built for. Which one are you choosing? 👇 https://t.co/u0dFG2bDwb

    1.2K5331326K viewsView on X
  • Aug 16, 20264.0x their median

    Every detail has a purpose. From the MACH3D compensator to the factory-installed ROMEO3PRO, the P211-GTO ROMEO3 PRO is engineered to maximize speed, control, and confidence. https://t.co/5NXa5tEEOH

    9906123326K viewsView on X
  • Aug 23, 20263.5x their median

    Compensated. Carry-length. Full-size. The P211 family delivers purpose-built performance across the lineup—giving shooters the option to choose how they control recoil, speed, and precision. The P211. Speed. Mastered. https://t.co/vT7gnNJt4F

    8736517323K viewsView on X
  • Jul 28, 20263.4x their median

    One Platform. Built Around You. The P365 changed concealed carry forever. Today, that same platform has grown into a complete family of pistols built for every shooter, every mission, and every way you carry. Find your perfect fit. https://t.co/hAUyX5pBW4

    8286021423K viewsView on X
  • Jul 21, 20262.2x their median

    The P365 never misses a photo opportunity. 📸 Show us your favorite P365 photo. https://t.co/xoOffDhgZw

    5033368630K viewsView on X
  • Aug 11, 20261.9x their median

    More Capacity. More Capability. The P365-XMACRO delivers exceptional capacity, outstanding shootability, and all-day comfort in one remarkably slim package. Built for everyday carry. Proven everywhere else. https://t.co/uzl5nmiM2x

    4442648223K viewsView on X
  • Aug 11, 20261.6x their median

    What a weekend. Congratulations to every competitor—and a special shoutout to our Team SIG athletes and SIG SAUER employees who stepped up to compete in The Tactical Games at SIG SAUER Academy. 👏 https://t.co/GUP7DPqjlW

    404188019K viewsView on X
  • Jul 24, 2026

    From the manufacturing floor to the range, it was a pleasure welcoming Shawn Ryan to our New Hampshire headquarters and giving him a firsthand look at the people, products, and innovation that define SIG SAUER. Thanks for spending the day with us, Shawn. https://t.co/BFUZlHibe3

    3513016017K viewsView on X
  • Aug 18, 2026

    The one that's always in the rotation. P365-XMACRO https://t.co/CRxd6lYUQM

    3631814116K viewsView on X
  • Aug 6, 2026

    Built to Push the Platform Further. The Fusion of Capability and Concealment. Full-size capability and micro-compact concealment combine with the all-new FUSE. Train harder. Carry smarter. https://t.co/3Voh7xcIn6

    3582411115K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sigsauer#thetacticalgames

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 272 interactions against 414K followers, an engagement rate of 0.066%. Measured over 24 original posts, its engagement rate beats 61% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.74% of those impressions turn into an interaction. That is about 3.78% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 24 posts sampled, 63% carry an image or video and 13% link out. The account's strongest tracked post pulled 1.2K interactions, about 4.6x its own typical post. Recurring topics include #sigsauer, #thetacticalgames.

What is SIG SAUER's engagement rate on X?
SIG SAUER (@sigsauerinc) has an engagement rate of 0.066%, based on the median interactions across 24 original posts from the last 30 days against 413,674 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.066%, SIG SAUER sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sigsauerinc have real engagement?
Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sigsauerinc post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 1.03 posts per day across the measured window.

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