Shorty Awards engagement report
@shortyawards - 475K followers on X
Measured over 1 original post from a 30-day window, last computed on August 28, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1 interaction against 475K followers, an engagement rate of 0%. Posts are seen about 2.1K times each, and 0.048% of those impressions turn into an interaction. That is about 0.438% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 82 interactions, about 82x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 28, 2026.
Where this sits in the catalog
At under 0.001%, Shorty Awards sits below the 10th percentile of the 205,676 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 414 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 21, 202582x their median
They’ve made us laugh for 20 years—and made a real difference along the way. 🎉 Congratulations to @smosh, our Lifetime Achievement Award honoree at the 10th #ShortyImpact Awards. From sketch comedy origins to a studio with 26M+ subscribers, Smosh has defined internet culture for over two decades. Beyond making us laugh, they’ve raised hundreds of thousands for cancer research, LGBTQ+ support, and Indigenous rights, showing that creators can turn entertainment into real-world impact. ✨ Catch Anthony Padilla, Ian Hecox and CEO Alessandra Catanese live and celebrate Smosh's impact at the 10th #ShortyImpact Awards on Nov 18 at The Belasco in LA: https://t.co/3FdMZN7DuH 👉 Learn more about their work: https://t.co/ifpIoIz4E0
- Jul 30, 202613x their median
The best ideas aren't always planned. Sometimes they're built with a simple mindset: "Yes, and..." In this episode of 🎙It's No Fluke, Sarah Whittle (Founder and Creator of Unicorn Social) shares why embracing collaboration, curiosity, and creative momentum leads to stronger brand work. 👉 Listen to the full convo: https://t.co/eR7WLtC03n 👉 Stream the full ep: https://t.co/s75F3uy8Q2 #ItsNoFluke #ShortyAwards
- Jul 23, 20266.0x their median
As AI makes it easier to create content, creativity becomes the real differentiator. In this episode of 🎙It's No Fluke, Stephanie Lager, Co-founder & CEO of Mango Creative Co., shares why brands should use AI to take more creative risks, not fewer. 🎧 Tune in and rethink how you're approaching AI: https://t.co/kSW4jjuoDp #ItsNoFluke #ShortyAwards
- May 20, 20266.0x their median
🏆 The Winners Have Arrived! Last night in NYC, the 18th #ShortyAwards brought together the creators, brands, agencies, and cultural voices driving the internet forward. This season’s theme, “Claim Your Era,” came to life through bold ideas, standout storytelling, and the people redefining digital culture. 👉 View all winners: https://t.co/OLGEZi1HoS
- May 26, 20265.0x their median
Non-Profit of the Year goes to… @LAPhil LA Phil brought meaningful community impact to one of the world’s biggest stages for music and culture, creating work that connected far beyond the concert hall. Congratulations to the LA Phil team on this well-deserved win! 👏 👉 View all winners of the 18th #ShortyAwards: https://t.co/OLGEZi1HoS
- Nov 14, 20255.0x their median
We’re excited to have @GoldieChan on the red carpet as she interviews creators, marketers, and innovators at the 10th #ShortyImpact Awards. Known for her sharp insights and standout storytelling, Goldie will be capturing the moments, conversations, and creators that set the tone for the night. Catch her on the carpet at The Belasco on Nov 18 as we celebrate a decade of impact. 🎟️ RSVP now: https://t.co/3FdMZN8bkf
- Jun 18, 20264.0x their median
🚨 The lowest entry rate for the 11th Shorty Impact Awards expires TONIGHT. If your work is creating meaningful change, don't miss the opportunity to gain recognition alongside the campaigns, organizations, and brands shaping a better future. Submit and pay tonight to lock in the Early Deadline rate, then continue refining your entry afterward 👉 https://t.co/PxEcvh8Ldb
- Jun 11, 20264.0x their median
⏰ One week left until the Early Deadline for the 11th #ShortyImpact Awards Submit by June 18 to secure the lowest entry rate and join a global community of changemakers making an impact: https://t.co/EmYOuvV5Yc https://t.co/W8Ipd1TVTr
- May 26, 20264.0x their median
Mid-Size Agency of the Year goes to… @codeandtheory! Code and Theory stood out for bold storytelling, innovative thinking, and work that continues to shape culture across entertainment, media, and beyond. Congrats to the Code and Theory team on a well-earned win! 👏 👉 View all winners of the 18th #ShortyAwards: https://t.co/OLGEZi2feq #ShortyAwards
- May 14, 20264.0x their median
📣 Jon Dretto takes the stage to open the 18th #shortyawards! Get ready for a night of brands, agencies, creators, culture, and real-time moments. 📍 May 19 at Tribeca Rooftop + 360°, NYC 👉 Still time to RSVP: https://t.co/oIks6lrSAZ https://t.co/qG7GSSvF2S
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1 interaction against 475K followers, an engagement rate of 0%. Posts are seen about 2.1K times each, and 0.048% of those impressions turn into an interaction. That is about 0.438% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 82 interactions, about 82x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Shorty Awards's engagement rate on X?
- Shorty Awards (@shortyawards) has an engagement rate of 0%, based on the median interactions across 1 original posts from the last 30 days against 475,087 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Shorty Awards sits below the 10th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @shortyawards have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @shortyawards post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.