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Sheryl Underwood engagement report

@sherylunderwood - 1.4M followers on X

Measured over 43 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.4M followers
Per impression
0.232%
4.7K views on a typical post
Reach
0.35%
of its followers see a post
Typical post
11
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.47/day
active 67% of days
Peak time
03:00 UTC
Sunday

A typical post picks up 11 interactions against 1.4M followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.232% of those impressions turn into an interaction. That is about 0.351% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 43 posts sampled, 95% link out. The account's strongest tracked post pulled 41K interactions, about 3765x its own typical post. Recurring topics include #instagram, #onthatnote.

Measured over 43 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #instagram, #onthatnote.

Compared with accounts its own size

Sheryl Underwood's engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Sheryl Underwood sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video5% of posts+111%+108% to +115%34K
Outbound link95% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 5% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 34 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 21, 20263765x their median

    Jalen Hurts wasn’t perfect yesterday in Tennessee, but when the moment demanded it, he was DANG GOOD. That final drive by the @Eagles was a thing of beauty, and their Super Bowl MVP quarterback delivered when it mattered most. I couldn’t wait to break down every throw, play by play. That’s “What Kept Me Up Last Night.” And there was no way I was doing anything else before getting to this one today. @ThePivotSports Show @Thepivot #ThePivotSports #ThePivot #NFL #JalenHurts #FlyEaglesFly https://t.co/LVLVMvaQoh

    35K5.5K6415763.9M viewsView on X
  • Sep 5, 20261829x their median

    Nick Cannon’s son with Mariah looks just like him when he was in Drumline lol https://t.co/twfJvTUcrV

    19K8546957859K viewsView on X
  • Aug 24, 20261720x their median

    Shirley Caesar celebrating her Hollywood Walk of Fame ceremony. https://t.co/sDPSOJBDAi

    17K2.0K164196310K viewsView on X
  • Nov 22, 2024542x their median

    https://t.co/owaL5uEIfP

    14K2.3K4273301.1M viewsView on X
  • Aug 16, 2026975x their median

    Fuck what they say! This is top tier R&B! https://t.co/mHvmQg1uwi

    8.6K1.8K149211391K viewsView on X
  • Aug 26, 2026903x their median

    The Southern University School of Nursing in Baton Rouge, Louisiana was named the #1 Best Nursing School in the United States by https://t.co/YIfqR4f5WS for two consecutive years, 2025 and 2026‼️ 94% of the students in the program are Black Americans‼️ https://t.co/hpWxKZ52EK

    7.8K1.7K325140276K viewsView on X
  • Aug 17, 2026669x their median

    Miss Candy had outfitted the Blue Angels for 43 years. The Navy was paying her $127,000 per year for the contract. Without telling her, the Trump regime gave the contract to a white man 900 miles away and paid him almost triple. Original post: https://t.co/kEmjKZcwGB https://t.co/2aAbFAemg9

    4.5K2.7K1209994K viewsView on X
  • Aug 25, 2026655x their median

    There are people STARVING in Gary!! The grocery stores are empty! https://t.co/7kx5ie907k

    4.8K2.0K2921531.0M viewsView on X
  • Jul 3, 2026485x their median

    Life-saving care shouldn't come with a luxury price tag. It's time for a healthcare system that puts people over profits.

    3.0K5973.1K120694K viewsView on X
  • Aug 17, 2026604x their median

    This show was so wholesome.. this is the world we all need https://t.co/LxZ4Ex6NAa

    6.4K19652121K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#instagram#onthatnote

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 1.4M followers, an engagement rate of 0.001%. Measured over 43 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.232% of those impressions turn into an interaction. That is about 0.351% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 03:00 UTC, and Sunday is the busiest day of the week. Of the 43 posts sampled, 95% link out. The account's strongest tracked post pulled 41K interactions, about 3765x its own typical post. Recurring topics include #instagram, #onthatnote.

What is Sheryl Underwood's engagement rate on X?
Sheryl Underwood (@sherylunderwood) has an engagement rate of 0.001%, based on the median interactions across 43 original posts from the last 30 days against 1,352,812 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Sheryl Underwood sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sherylunderwood have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sherylunderwood post?
Most posts go out around 03:00 UTC, and Sunday is its busiest day, at roughly 2.47 posts per day across the measured window.

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