Science Museum engagement report
@sciencemuseum - 572K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 12 interactions against 572K followers, an engagement rate of 0.002%. Posts are seen about 3.2K times each, and 0.364% of those impressions turn into an interaction. That is about 0.552% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 75% link out. The account's strongest tracked post pulled 693 interactions, about 58x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 11, 2026.
Where this sits in the catalog
At 0.002%, Science Museum sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 321 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 8, 202658x their median
Happy 100th birthday to Sir David Attenborough 🎉 Long before he became a beloved broadcaster, Sir David was a child visiting the Science Museum. He was one of the first visitors the museum’s Children’s Gallery, which opened back in 1931. Now, a century after his birth, Sir David continues to inspire generations to come to learn about the world.
- Jun 24, 202636x their median
We are thrilled that His Majesty The King received a Fellowship of the Science Museum Group yesterday at Buckingham Palace, presented by our Chair of Trustees Sir Tim Laurence and Director Sir Ian Blatchford. His Majesty received the award in recognition his many years of dedicated work raising public awareness of environmental issues and promoting careers in STEM. Find out more here: https://t.co/lU06JR13YN
- Apr 30, 202618x their median
📆 Make your Bank holiday weekend one to remember ⚡ Explore everything from electricity to space and forces in Wonderlab and learn the science behind everyday life with explosive live shows 👾 Step into our gaming gallery, Power Up, and explore a lineup of old-generation consoles that shaped childhoods, sparked rivalries, and made gaming what it is today. 📽️ Experience one of London’s most immersive cinema experiences at our IMAX. Settle in for breathtaking journeys across the wild plains of Antarctica or step back to the wonder year of the T. rex. 🖖 Celebrate 60 years of #StarTrek with us – Follow the free Star Trek trail, discover props, costumes and more from the TV series and films, and boldly go where no one has gone before. Don't forget to browse the exclusive 60th anniversary retail range in our Star Trek shop. 🚀 The #Jellycat Space Crew range has landed at the Space Shop – don’t miss your chance to discover this incredible collection. Book your favourite experiences at the museum in advance to save up to £3 per booking – book now: https://t.co/7IDWePiQ4r
- May 14, 20267.1x their median
On this day in 1796, Edward Jenner carried out the world’s first vaccination – injecting a boy with cowpox to protect him from the deadly smallpox. Even the word “vaccine” comes from the Latin word for cow: vacca. 🐄 Discover more about Jenner in our Objects and Stories webpages here 👉 https://t.co/67lECrJy8o
- Jun 15, 20266.5x their median
Tickets for The Odyssey are finally on sale! This summer's most anticipated epic is finally here – in a world-first feature shot entirely with IMAX cameras, watch The Odyssey the way Christoper Nolan intended in our breathtaking IMAX 70mm cinema at the Science Museum. Feel every rumble and see every extraordinary detail in the most immersive and epic cinematic experience ever put on screen. Book now: https://t.co/cwECBD8dMB 📸: © 2025 UNIVERSAL STUDIOS
- Jun 3, 20264.7x their median
We’re thrilled to announce that… Tickets for Christopher Nolan’s The Odyssey will go on sale on Monday 15 June. Sign up now to be among the first to book your ticket: https://t.co/MmAyeueuu7 https://t.co/eSEYsLnwfl
- Oct 1, 20264.2x their median
🌟 Pokémon trainers, the countdown is almost over. Tomorrow, the Pokémon Space Trail lands at the Science Museum, inviting you to discover the wonders of space exploration alongside some familiar Pokémon friends. And if you're hoping to visit the Pokémon X ESA Shop, tickets for 10-31 October go live at 6am tomorrow morning. ⚡ Don't miss your chance to join the adventure. #Pokemon #PokemonSpaceTrail #ScienceMuseum #Pokemonxesa #Worldspaceweek2026
- Jul 4, 20263.8x their median
On 4 July 1776, 250 years ago today, rebel American colonists adopted the Declaration of Independence, a document that announced their separation from Britain. The people who only a few years earlier considered themselves British overseas were writing the first chapters of US history with repercussions felt across the world. Ahead of our upcoming exhibition Becoming America: how science shaped a nation, supported by Griffin Catalyst, our latest blog post explores the scientific thinking that underpinned the Declaration of Independence: https://t.co/PyhNpx7uOE
- Jul 31, 20263.7x their median
🎬 The adventure isn't over yet… New screenings of The Odyssey in magnificent IMAX 70mm are now on sale. Experience it on the big screen - book your tickets now: https://t.co/AviSdhrUlS #TheOdyssey #IMAX70mm #ScienceMuseum © 2025 UNIVERSAL STUDIOS https://t.co/psw4m9yN2i
- Jul 24, 20262.9x their median
🚨 We've got great news... New additional screenings to watch and experience The Odyssey in glorious IMAX 70 mm are now on sale. Don't miss it – book now: https://t.co/O3PRpx9Y4v #TheOdyssey #IMAX70mm #ScienceMuseum https://t.co/Ejv0SCndVz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 12 interactions against 572K followers, an engagement rate of 0.002%. Posts are seen about 3.2K times each, and 0.364% of those impressions turn into an interaction. That is about 0.552% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 75% link out. The account's strongest tracked post pulled 693 interactions, about 58x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Science Museum's engagement rate on X?
- Science Museum (@sciencemuseum) has an engagement rate of 0.002%, based on the median interactions across 4 original posts from the last 30 days against 571,679 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Science Museum sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sciencemuseum have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @sciencemuseum post?
- Most posts go out around 07:00 UTC, and Thursday is its busiest day, at roughly 0.2 posts per day across the measured window.