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【公式】シャウエッセン engagement report

@schauessen_nh - 389K followers on X

Measured over 12 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Top quarter for its size
Per follower
0.198%
of 389K followers
Per impression
1.11%
69K views on a typical post
Reach
17.9%
of its followers see a post
Typical post
764
interactions (median)
Saved
0.045%
31 bookmarks on a typical post
Posting rate
0.8/day
active 43% of days
Peak time
08:00 UTC
Thursday

A typical post picks up 764 interactions against 389K followers, an engagement rate of 0.198%. Measured over 12 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 69K times each, and 1.11% of those impressions turn into an interaction. That is about 17.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video and 17% are part of a thread. The account's strongest tracked post pulled 35K interactions, about 73x its own typical post. Recurring topics include #おりじなる手巻き, #万代カップ2026, #サミットカップ.

Measured over 12 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #おりじなる手巻き, #万代カップ2026, #サミットカップ.

Compared with accounts its own size

【公式】シャウエッセン's engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.198%, 【公式】シャウエッセン sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 121 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 5, 202673x their median

    一週間お疲れさまでした🍺 疲れたときはシャウをご飯にのっけるだけで立派なごはんです! https://t.co/z3Cacc6vJd

    28K5.0K5381.3K7.8M viewsView on X
  • Aug 6, 202621x their median

    今週もあと1日! 仕事が終わったらシャウエッセンの目玉焼き丼でご自愛ください🍳 https://t.co/DFqRHmErKm

    15K1.4K1122804.6M viewsView on X
  • Aug 3, 202620x their median

    箸の日なので紹介させてほしいのですが、シャウエッセンファンサイトでポイントを貯めていただくと、ランクに応じてオリジナルグッズがもらえます🎁 マスターシャウ員になるとシャウ豆皿&はし置きセットをゲット!シャウをよりおいしく食べられること間違いなしです🥢 https://t.co/UV4a2mKvVp

    11K3.6K48414983K viewsView on X
  • Jun 9, 202627x their median

    それは、 1年で数日しか お届けできない シャウエッセン。 ※店頭によっては前後する可能性がございます。 https://t.co/cAjz7DVLaq

    8.9K3.6K1254541.4M viewsView on X
  • Jul 18, 20269.5x their median

    真夏のシャウエッセンⓇ祭り🎉 開催記念キャンペーン🌭🔥 抽選で20名様に シャウエッセンⓇ4種をプレゼント! 🍕応募方法 🍕 1️⃣@aokis_pizzaをフォロー 2️⃣この投稿をリポスト 📅7/26(日)まで ✨当選者には後日DMでご連絡 #アオキーズピザ

    1.5K5.4K2733792K viewsView on X
  • Aug 24, 20269.4x their median

    実は中の人、なすが大好き🍆シャウとなすの煮びたしをご紹介! フライパンになすを並べて焼いたら、大根おろし・めんつゆ・水、そして粒マスタードを入れて弱火で7分。シャウを加えてさらに3分煮て完成!口いっぱいにおだしがじゅわ~っと広がり、シャウならではの香りとうま味がよく合います😋! https://t.co/fi9ghYK16e

    5.5K1.5K17173439K viewsView on X
  • Aug 4, 20268.7x their median

    お中元、それはシャウエッセンをもらったり、贈ったりすることをいいます。 https://t.co/ZwHHnBOia4

    5.1K1.3K53210500K viewsView on X
  • Jun 30, 20268.2x their median

    今日で1年の半分が終了! 今夜は香ばしく焼いたシャウブロックでごはんが止まらない🥢 半年走りきった自分に、がっつりご褒美。 お腹も心も満たしていい気分で一緒に頑張りましょう!🙌 https://t.co/FWkOd3WtH0

    4.9K1.0K41129533K viewsView on X
  • Jun 8, 202610x their median

    明日、公開です。 https://t.co/17HVx8gJxB

    3.3K1.1K248268460K viewsView on X
  • Aug 17, 20265.7x their median

    8/21(金)~23(日)ファイターズ戦で「シャウエッセン®」を各日先着5,000名に無償で提供します。 当日配布分がなくなり次第終了しますので、ご了承ください。 ▼https://t.co/Qj6JTYeeOT #chibalotte

    3.1K693274672.8M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#おりじなる手巻き#万代カップ2026#サミットカップ#サミットカップ2026#シャウエッセン

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 764 interactions against 389K followers, an engagement rate of 0.198%. Measured over 12 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 69K times each, and 1.11% of those impressions turn into an interaction. That is about 17.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 92% carry an image or video and 17% are part of a thread. The account's strongest tracked post pulled 35K interactions, about 73x its own typical post. Recurring topics include #おりじなる手巻き, #万代カップ2026, #サミットカップ.

What is 【公式】シャウエッセン's engagement rate on X?
【公式】シャウエッセン (@schauessen_nh) has an engagement rate of 0.198%, based on the median interactions across 12 original posts from the last 30 days against 389,161 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.198%, 【公式】シャウエッセン sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @schauessen_nh have real engagement?
Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @schauessen_nh post?
Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 0.8 posts per day across the measured window.

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