SBT News engagement report
@sbtnews - 585K followers on X
Measured over 59 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 2 interactions against 585K followers, an engagement rate of 0%. Measured over 59 original posts, its engagement rate beats 4% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 647 times each, and 0.309% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 59 posts sampled, 12% carry an image or video and 88% link out. The account's strongest tracked post pulled 308 interactions, about 154x its own typical post. Recurring topics include #sbtnews, #eleições2026, #política.
Measured over 59 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #sbtnews, #eleições2026, #política.
Compared with accounts its own size
SBT News's engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, SBT News sits below the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Jan 19, 2026154x their median
O #SBTNews está presente em diversas plataformas, para deixar você sempre atualizado com as notícias do Brasil e do mundo, levando informação confiável e o fato como ele é. Veja onde assistir! 📺💻📱 Acompanhe também o nosso portal: 🌐https://t.co/Y8YfrZZSL4 https://t.co/X2Hb6rH65W
- Aug 26, 202617x their median
➡️ Aliado de Flávio defende debater capitalização da Petrobras #sbtnews Coordenador da campanha do candidato do PL critica interferência de Lula na estatal e defende discussão sobre capitalização https://t.co/Y33xBJFwHm
- Aug 26, 202614x their median
Um vídeo de câmeras de segurança mostra o momento em que pessoas tentam fugir segundos antes de um enorme deslizamento de terra atingir uma área de fronteira entre o Nepal e o Tibete, na China, nesta quarta-feira (26). As imagens registram pessoas correndo. Pouco depois, uma grande quantidade de lama e água avança pela região, destruindo estruturas e veículos. As imagens foram registradas em Gyirong, no Tibete, próximo à fronteira com o Nepal. Segundo informações divulgadas pelas autoridades, o deslizamento atingiu a região do porto de Gyirong, no lado nepalês da fronteira, afetando estradas, comunicações e o fornecimento de energia. #Nepal #Tibete #China #DeslizamentoDeTerra #Deslizamento #DesastreNatural #Enxurrada #Enchente #Chuva #Himalaia #Fronteira #Ásia #Mundo #ClimaExtremo #SBTNews #Notícias
- Aug 26, 202610x their median
Uma enchente repentina matou pelo menos nove pessoas nas áreas fronteiriças do Himalaia, entre o Nepal e o Tibete, nesta quarta-feira (26). A enxurrada arrastou vilarejos e danificando estradas, pontes e postes de energia. A Reuters confirmou a localização com base em edificações, estradas e características do terreno que coincidiam com imagens de satélite da região. A data foi confirmada por autoridades do Nepal, que informaram que a enxurrada atingiu as localidades de Syapru Besi e Timure, no distrito de Rasuwa. Vídeos que mostram a mesma cena também registraram as águas da cheia descendo rapidamente pelo vale. #Nepal #Tibete #Himalaia #Enchente #Enxurrada #DesastreNatural #Chuva #Inundação #Tragédia #Ásia #Mundo #MudançasClimáticas #ClimaExtremo #SBTNews #Notícias
- Aug 26, 20266.5x their median
➡️ Caiado diz que revisará Reforma Tributária se eleito #sbtnews Candidato do PSD questionou os impactos da reforma para pequenos empresários, trabalhadores e exportadores https://t.co/xHDcAvU8Ft
- Aug 26, 20266.5x their median
➡️ Bolsonaro pede 90 dias para transferir titularidade de armas #sbtnews Advogados do ex-presidente, no entanto, não se opõem ao envio dos armamentos ao Exército, como sugerido pela PGR https://t.co/X2tKs2MzTA
- Aug 26, 20265.5x their median
➡️ RealTime: Aziz tem 42% e Cidade tem 41% no 2° turno no AM #sbtnews Pesquisa aponta empate técnico entre senador e atual governador para as eleições de 2026 no Amazonas https://t.co/cqREFbiDW4
- Aug 26, 20265.5x their median
➡️ Quaest mostra Lula e Flávio empatados com 30% em SP #sbtnews Presidente tem de 29% a 30% das intenções de voto, a depender da presença de Pablo Marçal no pleito; senador tinha 34% em julho e agora tem 30% https://t.co/SobDMQgeye
- Aug 26, 20264.0x their median
➡️ Governadora de Nova York proíbe polícia local de ajudar ICE #sbtnews Em repressão às políticas anti-imigratórias de Trump, Kathy Hochul afirmou que desvios de recursos prejudicam segurança pública no estado https://t.co/I6e6xE30hX
- Aug 26, 20263.5x their median
➡️ Ex-dono da Reag entrega proposta de delação premiada à PGR #sbtnews João Carlos Mansur é investigado em operações sobre o Banco Master e sobre infiltração do PCC no sistema financeiro; ele nega infrações https://t.co/nI6gMPeXhg
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 585K followers, an engagement rate of 0%. Measured over 59 original posts, its engagement rate beats 4% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 647 times each, and 0.309% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 59 posts sampled, 12% carry an image or video and 88% link out. The account's strongest tracked post pulled 308 interactions, about 154x its own typical post. Recurring topics include #sbtnews, #eleições2026, #política.
- What is SBT News's engagement rate on X?
- SBT News (@sbtnews) has an engagement rate of 0%, based on the median interactions across 59 original posts from the last 30 days against 584,865 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, SBT News sits below the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sbtnews have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sbtnews post?
- Most posts go out around 02:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.