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エスビー食品株式会社 engagement report

@sbfoods_jp - 261K followers on X

Measured over 9 original posts from a 30-day window, last computed on September 8, 2026.

Engagement

Middle of its size range
Per follower
0.022%
of 261K followers
Per impression
0.569%
10K views on a typical post
Reach
3.84%
of its followers see a post
Typical post
57
interactions (median)
Saved
0.03%
3 bookmarks on a typical post
Posting rate
0.53/day
active 37% of days
Peak time
03:00 UTC
Friday

A typical post picks up 57 interactions against 261K followers, an engagement rate of 0.022%. Measured over 9 original posts, its engagement rate beats 35% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.569% of those impressions turn into an interaction. That is about 3.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video and 78% link out. The account's strongest tracked post pulled 25K interactions, about 436x its own typical post. Recurring topics include #s, #カルダモン, #ガーデンセンター千葉ニュータウン店.

Measured over 9 original posts from a 30-day window, last computed on September 8, 2026. Recurring tags: #s, #カルダモン, #ガーデンセンター千葉ニュータウン店.

Compared with accounts its own size

エスビー食品株式会社's engagement rate beats 35% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.022%, エスビー食品株式会社 sits above the 25th percentile of the 66,258 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video89% of posts+111%+108% to +115%34K
Outbound link78% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 78% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 257 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 22, 2026436x their median

    \抽選で20名様に当たる!/ やって来ました!カレーの季節🍛 🟡香りの金 「ゴールデンカレーパウダールウ」 🔴王道の赤 「赤缶カレーパウダールウ」 あなたの気分はどっち⁉ 応募方法▼ ①@sbfoods_jpをフォロー ②この投稿をリポスト 引用ポストでどちらの気分かコメントすると当選確率UP!

    4.3K15K1.1K4.9K8.0M viewsView on X
  • Aug 13, 2026190x their median

    \○に入るキーワードを入れて応募!/ 🍛カレーとコーヒーを楽しもうキャンペーン☕ エスビー食品のカレー&スパイスとDRIP POD YOUBIの豪華セットを抽選で3名様に🎁 1️⃣ @sbfoods_jp と @UCC_drippod をフォロー 2️⃣ キーワードを引用ポスト🔁 締切:8/31まで⏰ ▽参加方法は画像で確認!

    2.7K2.8K3025.0K4.5M viewsView on X
  • May 28, 2026189x their median

    \SPICE&HERBシリーズ 発売20周年!/ 「そこに、スパイス&ハーブ」キャンペーン開催中🎁 エスニックな香りのガラムマサラをひとふりして、 カレーを自分好みにアレンジしよう♪ ▼応募方法 1️⃣ @sbfoods_jp をフォロー 2️⃣ 本投稿をリポスト🔁 2026年6月7日 23:59まで⏰

    1.9K8.7K108153.4M viewsView on X
  • May 14, 2026182x their median

    \SPICE&HERBシリーズ 発売20周年!/ 「そこに、スパイス&ハーブ」キャンペーン 開催中🎁 お好みの野菜と彩り豊かなスパイスとハーブで、 お手軽ピクルスはいかが?✨ ▼応募方法 1️⃣ @sbfoods_jp をフォロー 2️⃣ 本投稿をリポスト🔁 2026年6月7日 23:59まで⏰

    1.9K8.4K931411M viewsView on X
  • May 21, 2026167x their median

    \SPICE&HERBシリーズ 発売20周年!/ 「そこに、スパイス&ハーブ」キャンペーン開催中🎁 ミルクにひとふりするだけ♪ 香りがふわっと広がるシナモンミルクで、簡単おうちカフェを楽しもう✨ ▼応募方法 1️⃣ @sbfoods_jp をフォロー 2️⃣ 本投稿をリポスト🔁 2026年6月7日 23:59まで⏰

    1.7K7.7K7683.1M viewsView on X
  • Jul 2, 2026165x their median

    / #8月2日はハーブの日 KIRISHIMA No.8で乾杯しようキャンペーン🥂 \ 8月2日「ハーブの日」と、8月8日「KIRISHIMA No.8の日」を記念して、抽選で8名様に当社のハーブを使った商品と「KIRISHIMA No.8 (490ml瓶)」の8種セットをプレゼント🎁 ハーブ香るメニューと、フルーティーな香りが特長の芋焼酎「KRISHIMA No.8」で、爽やかな晩酌を楽しみましょう🌿✨ 応募方法👇 ①@sbfoods_jpと@kirishimashuzoをフォロー ②この投稿をリポスト 応募規約👇 https://t.co/KiyW4oKd4B #kirishima_no8

    2.0K7.0K3616777K viewsView on X
  • Apr 20, 2026107x their median

    / スパイスと「カンタン酢」で #カンタンピクルス ♪ プレゼントキャンペーン🎁 \ ミツカンさん(@mizkan_official)の「カンタン酢」と、ピクルスにぴったりなスパイスをセットでプレゼント♪ スパイシーでさっぱりした味わいは、春夏のごはんのおともにもぴったり♪ 賞品を手に入れて、カンタンやみつきピクルスを作ってみましょう😋🌿 応募条件👇 ①@sbfoods_jpと@mizkan_officialをフォロー ②この投稿をリポスト 🌟この投稿のリプライにて「スパイス香るピクルス」の作り方をマンガでご紹介しています。 本投稿の引用ポストでマンガの感想をコメントしてくださった方は当選確率がアップ! 応募規約はこちら👇 https://t.co/Xy5JIAcfUe

    1.2K4.1K14264983K viewsView on X
  • Jun 18, 202618x their median

    はまゆさん(@yubigoma)に、ほっこり癒されるマンガを描いていただきました✨ 出来立て熱々のフライドポテト、おうちでも楽しみたいですよね😋 マンガのあざらしちゃんが食べている「SPICE&HERBシーズニング 韓国風チーズポテト」は、フライドポテトがもっとおいしくなる魔法のアイテム♪ フォロー&リポストしてくださった抽選で20名さまの方に、ポテトが止まらない、やみつきシーズニング5種セットをプレゼント!🍟 SPICE&HERBシーズニングとは?👇 https://t.co/RTsniT1Ai4 応募報告👇 ①@sbfoods_jpをフォロー ②この投稿をリポスト 応募期限👇 ~2026年6月21日(日)23:59まで

    39457727630K viewsView on X
  • May 30, 20264.1x their median

    告知!!!!!!!!!! \サミットカップ2026開催決定🏆!!!!/ 社長同士の熱い戦いが、今始まる。 果たして、栄光を掴むのは.....!!!! #サミットカップ2026 https://t.co/YmQ0fjusu1

    17437022256K viewsView on X
  • Jul 10, 20262.6x their median

    暑い日にうれしい、ひんやり一皿🎐 「冷凍トマトとバジルのごちそうそうめん」 冷凍した高リコピントマトのシャリッと食感とエスビー食品(@sbfoods_jp)さんの「S&Bフレッシュバジル」の爽やかな香りが食欲をそそります。 具だくさんで、しっかり満足感のあるごちそうそうめん🍅 レシピはスレッドで👇 https://t.co/hyKoDyHyzq

    125172317K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#s#カルダモン#ガーデンセンター千葉ニュータウン店#ジャパニーズカレーフェスティバルin東京#フレッシュハーブ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 57 interactions against 261K followers, an engagement rate of 0.022%. Measured over 9 original posts, its engagement rate beats 35% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.569% of those impressions turn into an interaction. That is about 3.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video and 78% link out. The account's strongest tracked post pulled 25K interactions, about 436x its own typical post. Recurring topics include #s, #カルダモン, #ガーデンセンター千葉ニュータウン店.

What is エスビー食品株式会社's engagement rate on X?
エスビー食品株式会社 (@sbfoods_jp) has an engagement rate of 0.022%, based on the median interactions across 9 original posts from the last 30 days against 261,254 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.022%, エスビー食品株式会社 sits above the 25th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sbfoods_jp have real engagement?
Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sbfoods_jp post?
Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 0.53 posts per day across the measured window.

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