Sarah Adams engagement report
@sarahadams - 408K followers on X
Measured over 38 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 512 interactions against 408K followers, an engagement rate of 0.126%. Measured over 38 original posts, its engagement rate beats 75% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 1.32% of those impressions turn into an interaction. That is about 9.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 38 posts sampled, 61% carry an image or video and 29% link out. The account's strongest tracked post pulled 14K interactions, about 27x its own typical post. Recurring topics include #terrorism, #afghanistan, #baniyas.
Measured over 38 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #terrorism, #afghanistan, #baniyas.
Compared with accounts its own size
Sarah Adams's engagement rate beats 75% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.126%, Sarah Adams sits above the 25th percentile of the 202,816 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.674% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 61% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 29% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 61% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 510 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202627x their median
BREAKING: New leaked video shows the Muslim Brotherhood-allied Sudanese Armed Forces (SAF) preparing chemical weapons munitions. It has also been revealed that the Red Cross and other Western aid organizations provided the materials that SAF used to build the chemical weapons. The Washington Post has published its article about the intelligence dossier on SAF’s chemical weapons program, which resulted in several airstrikes with chlorine gas in 2024 on the orders of General Abdel Fattah Al-Burhan. Leaked documents, pictures, videos and intercepted phone calls and text messages between SAF commanders show that the chlorine provided by Western aid organizations for water purification was instead weaponised into chlorine gas munitions. The information in the new dossier explains why the U.S. imposed sanctions on Sudan in 2025 for using chemical weapons in 2024 and why the U.S. imposed a second round of sanctions against SAF figures just 3 months ago. The use of chemical weapons is a significant escalation in the war, especially considering the close relations between SAF and the Islamists in the Muslim Brotherhood. Calls are now growing for an independent international investigation under the Organisation for the Prohibition of Chemical Weapons (OPCW). Picture of severe burn wounds on local civilians and children who suffered respiratory problems and suffocation in the immediate aftermath of the chlorine gas bomb attacks have sparked new demands for teams to be sent to the sites of the attacks to compile full medical documentation of the victims. Human rights organizations outraged by the chemical weapons use want a legal case dossier to identify precise criminal liability, including information about who authorized the attacks, who procured materials, which units executed the airstrikes and which SAF commanders were involved in covering up the evidence. Ultimately, the responsibility rests directly with General Al-Burhan and his senior commanders, but dozens of not hundreds of perpetrators were behind the chlorine attacks in Sudan.
- Aug 30, 202617x their median
Our government showed us exactly how quickly it can deport someone in the Milo case. So when are we going to see that same urgency applied to Islamist terrorists? You can’t demonstrate that you have the capability to act quickly, then turn around and tell the American people that it’s “too hard” when it comes to trained terrorists. We expect action, not excuses.
- Sep 27, 202612x their median
🚨 BREAKING: Donald Trump responds to the suspected bomb plot at RAF Fairford "Working with Britain, it was an amazing job. We had them under investigation. They were looking to do big damage to our fort, and working with the British worked out great and we got them" https://t.co/PlChiTQlSx
- Sep 8, 20266.4x their median
Met late into the night with Syrian Foreign Minister @AsaadHShaibani . In the hours when capitals grow quiet, the real work of statecraft continues. He is tireless, clear-eyed, and serious about lowering the temperature in a region that has little margin for miscalculation. Diplomacy is not theater. It is the patient alignment of interests before events turn against us. Grateful for the candor of the exchange, and for a counterpart who understands that restraint and dialogue are also forms of strength.
- Sep 9, 20266.0x their median
Twenty-five years ago, Al-Qaeda assassinated Ahmad Shah Massoud. They were already planning for the day after 9/11. Massoud warned us in 2001. Today, his son carries that same burden, warning us about what he sees coming. We should have listened then. We need to listen now. Note: The following video contains terrorist propaganda, viewer discretion advised.
- Sep 8, 20265.8x their median
A lot of people on this site lie to you for clicks. It’s sad enough when they’re simply spreading garbage, but it becomes dangerous when their lies benefit a terrorist group like Al-Qaeda. Too many people have forgotten what happened on 9/11, and none of these fools are preparing you for what’s coming from Bin Laden’s sons. Put your device down. Check your emergency supplies. Talk to your family. Know your exits. Have a plan for when the systems you take for granted stop working. Because when the next attack happens, the people who spent their time arguing online about whether the threat was real won’t be able to scroll their way out of it. Prepare now. The time to take the threat seriously is before you need to.
- Aug 28, 20265.1x their median
Great meeting with Syrian Chargé d’Affaires Mohammad Qanatri — congratulations on a week of historic accomplishments for Syria. https://t.co/SBqwqVg94p
- Aug 27, 20264.8x their median
It’s not breaking news when President Trump says the Taliban released the suicide bomber responsible for the Abbey Gate attack. We already told the public that. We even identified the Taliban commanders responsible for releasing him. Your government isn’t doing its job to bring these terrorists to justice. We don’t need more headlines. We need action. On page 20 of our report Abbey Gate: Know Thy Enemy, we show you the internal Taliban document listing the ISKP terrorists slated for release. Abdul Rauf Sangari, the true name of Abdul Rahman al-Logari, is on that list. On that same page, we provide photographs of the Taliban members who carried out the release. Are any of them on a watchlist? WHY NOT! Full report: https://t.co/puYNhWpqQu
- Sep 27, 20264.5x their median
BREAKING: The British authorities issue a first official statement on the suspected terror plot against RAF Fairford They sent in a local low-ranking policemen to deliver a statement saying 5 men have been arrested and that people shouldn’t speculate about the case. He practically didn’t say anything else.
- Sep 27, 20264.3x their median
A media helicopter is operating over RAF Fairford, and the footage shows the B-1B Lancers and their actual positions not the smartest thing to be broadcasting during an ongoing security incident. https://t.co/YaekZpHQyH
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 512 interactions against 408K followers, an engagement rate of 0.126%. Measured over 38 original posts, its engagement rate beats 75% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 1.32% of those impressions turn into an interaction. That is about 9.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 38 posts sampled, 61% carry an image or video and 29% link out. The account's strongest tracked post pulled 14K interactions, about 27x its own typical post. Recurring topics include #terrorism, #afghanistan, #baniyas.
- What is Sarah Adams's engagement rate on X?
- Sarah Adams (@sarahadams) has an engagement rate of 0.126%, based on the median interactions across 38 original posts from the last 30 days against 407,670 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.126%, Sarah Adams sits above the 25th percentile of the 202,816 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sarahadams have real engagement?
- Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sarahadams post?
- Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 6 posts per day across the measured window.