三幸製菓 engagement report
@sankoseika - 285K followers on X
Measured over 12 original posts from a 30-day window, last computed on September 6, 2026.
Engagement
A typical post picks up 158 interactions against 285K followers, an engagement rate of 0.055%. Measured over 12 original posts, its engagement rate beats 51% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.10% of those impressions turn into an interaction. That is about 5.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 69x its own typical post. Recurring topics include #ぶんぐマルシェ2026, #ぶんマル, #汗の日.
Measured over 12 original posts from a 30-day window, last computed on September 6, 2026. Recurring tags: #ぶんぐマルシェ2026, #ぶんマル, #汗の日.
Compared with accounts its own size
三幸製菓's engagement rate beats 51% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.055%, 三幸製菓 sits above the 25th percentile of the 66,258 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 121 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 6, 202669x their median
✨コラボフェア記念キャンペーン✨ 抽選で合計35名様🎁 🔁リポスト:お菓子詰め合わせ ❤️いいね:とりいちず全店で使用可能な「今治焼鳥食べ放題&飲み放題チケット」 さらに!! 開催店舗で撮影したコラボメニュー写真をつけて リプライすると、当選確率2倍のチャンス📸 応募方法👇 ①@sankoseika をフォロー ② この投稿を【リポスト】または【いいね】 応募〆切:7/20(月)23:59 詳細はこちら🔽 https://t.co/7FJmyCmTzP ※20歳未満の飲酒・飲酒運転、妊娠中や授乳期の飲酒はお控えください。
- Aug 5, 202660x their median
/ 第3弾✨ TVアニメ『あかね噺』× 三幸製菓 "雪の宿の日”記念! フォロー&RPで当たる🎯 \ 8月10日の「雪の宿の日」を記念して 抽選で20名様に 本コラボ描きおろしビジュアルの あかねが着用している 「雪の宿Tシャツ」をプレゼント🎁 応募方法⬇️ ① @sankoseikaをフォロー ② この投稿をRP ※応募〆切:8/12(水) 23:59
- Aug 27, 202612x their median
三幸製菓からの【挑戦状】 たくさんのチーズアーモンドの中に、 ひとつだけ違うチーズ〇〇〇〇〇がまぎれています。 どこにあるか分かった方はコメントで教えてください♪ https://t.co/grWyhVQmL5
- Jun 26, 20268.6x their median
突然ですが、三幸製菓クイズです! 〇に入る文字を埋めていくと、別の言葉になります。 分かった方は、コメントで教えてください🍘 https://t.co/wN6c2UTHNK
- Aug 9, 20266.4x their median
8月10日は、三幸製菓にとって、 雪の宿の日です。 https://t.co/TSVRiKDu13
- Aug 4, 20264.6x their median
\ スペシャルコラボ開催 🎉 / 笑顔になれる特別企画をお届け😆🍘 吉本興業×三幸製菓 吉本興業の芸人さんたちに 三幸製菓の商品を紹介いただきました✨ 1本目は #たくろう の 赤木さんときむらバンドさん✨ 雪の宿をご紹介いただきました👀💕 https://t.co/CZ6q14V3mR
- Sep 1, 20263.5x their median
突然ですが【おせんべい・判別検定】です! 並べてみると、おせんべいに似た形のモノって沢山ありますよね! 本物のおせんべいはいくつあると思いますか~🍘? 分かった方は番号で教えてください! https://t.co/rJOwvmzBFN
- Aug 5, 20263.0x their median
\ スペシャルコラボ開催 🎉 / 吉本興業×三幸製菓 笑顔になれる特別企画をお届け😆🍘 2本目は #青木マッチョ さん💪 🧡8月5日は #ぱりんこの日💚 ぱりんこをお召し上がりいただきました😋 https://t.co/zYQUdNfMGs
- Aug 7, 20262.7x their median
\ スペシャルコラボ開催 🎉 / 吉本興業×三幸製菓 笑顔になれる特別企画をお届け😆🍘 #たくろう さん、#青木マッチョ さん、 #エルフ さん、#CRAZYCOCO さん 三幸製菓商品をご紹介いただき、 ありがとうございました🥳💗 千原ジュニアさんのYouTubeで 大人気の企画「柿ピーチャレンジ」を 三幸製菓商品でもやってみた🍘 「笑いの種グランプリ番外編!」を 三幸製菓公式YouTubeチャンネルで配信中! 🔻ぜひご覧ください🍘✨ 🔗https://t.co/5ciz3INQvr
- Jul 7, 20262.0x their median
★┷┓ ┃柿┃ ┃の┃ ┃種┃ ┃と┃ ┃ピ┃ ┃|┃ ┃ナ┃ ┃ッ┃ ┃ツ┃ ┃が┃ ┃ず┃ ┃っ┃ ┃と┃ ┃仲┃ ┃良┃ ┃し┃ ┃で┃ ┃い┃ ┃ら┃ ┃れ┃ ┃ま┃ ┃す┃ ┃よ┃ ┃う┃ ┃に┃ ┗━★ ※不仲説は出ていません https://t.co/ANSFHZRNXK
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 158 interactions against 285K followers, an engagement rate of 0.055%. Measured over 12 original posts, its engagement rate beats 51% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.10% of those impressions turn into an interaction. That is about 5.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 8% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 69x its own typical post. Recurring topics include #ぶんぐマルシェ2026, #ぶんマル, #汗の日.
- What is 三幸製菓's engagement rate on X?
- 三幸製菓 (@sankoseika) has an engagement rate of 0.055%, based on the median interactions across 12 original posts from the last 30 days against 284,844 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.055%, 三幸製菓 sits above the 25th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sankoseika have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sankoseika post?
- Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 0.67 posts per day across the measured window.