Samuel Luckhurst engagement report
@samuelluckhurst - 691K followers on X
Measured over 83 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
A typical post picks up 776 interactions against 691K followers, an engagement rate of 0.113%. Measured over 83 original posts, its engagement rate beats 72% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 1.62% of those impressions turn into an interaction. That is about 6.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 83 posts sampled, 11% carry an image or video and 43% link out. The account's strongest tracked post pulled 8.4K interactions, about 11x its own typical post.
Measured over 83 original posts from a 30-day window, last computed on October 3, 2026. Recurring tag: #mufc.
Compared with accounts its own size
Samuel Luckhurst's engagement rate beats 72% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.113%, Samuel Luckhurst sits above the 25th percentile of the 213,282 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 11% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 11% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 154 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 24, 202611x their median
#mufc hoping to announce Carlos Baleba deal today. Paperwork being finalised, so Baleba set to be signed well before Friday 12pm deadline to make debut vs Ipswich - if he is considered fit enough after missing Brighton's August friendlies with an ankle injury.
- Sep 10, 20268.9x their median
Carrick had a word with Dalot and Rashford as they jogged back. Neither coming on but looked to be his way of saying, 'You'll be needed on Sunday'. #mufc
- Aug 25, 20268.6x their median
Pressure immense on Baleba as a defensive midfielder. #mufc haven't signed a midfielder who's turned out to be a true game-changer since Carrick (helped end title drought) in 2006 and Hargreaves (key to Champions League win) in 2007. Baleba has good support in midfield, at least.
- Sep 9, 20267.5x their median
Rashford seeing the funny side after he hit the mannequin #mufc https://t.co/WP10cGT7xC
- Sep 2, 20266.9x their median
#mufc struggle to sell and players they release often struggle. Pogba, Martial, Malacia and Sancho are all currently free agents. Lingard had to settle for Korea and then Brazil, Eriksen waited three months before ending up at Wolfsburg, De Gea spent a year out of football etc.
- Aug 22, 20266.7x their median
Tielemans told us last week his body 'switched off' at the World Cup and he wasn't switched on today. Left Santos exposed and way off the pace. #mufc
- Aug 13, 20266.6x their median
Michael Carrick says #mufc ‘would like more signings’. Says there are ‘one or two areas’ he’s keen to strengthen https://t.co/Vmbv9QiJqU
- Aug 12, 20266.1x their median
Carrick catching up with Wes Brown #mufc https://t.co/zc2qPXFVuR
- Aug 20, 20266.0x their median
#mufc played the long game with Carlos Baleba and are entering the endgame, helped by his eagerness when they were at Brighton in May https://t.co/ZhFapFVbYX
- Sep 1, 20265.5x their median
#mufc agreed a combined £156.3m to sign Casemiro and Antony in the final fortnight of the 2022 window. That's more than their £155m deals for three players this summer. They lack a new left back and forward but reining it in is undeniably sensible after years of overspending.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 776 interactions against 691K followers, an engagement rate of 0.113%. Measured over 83 original posts, its engagement rate beats 72% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 1.62% of those impressions turn into an interaction. That is about 6.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 83 posts sampled, 11% carry an image or video and 43% link out. The account's strongest tracked post pulled 8.4K interactions, about 11x its own typical post.
- What is Samuel Luckhurst's engagement rate on X?
- Samuel Luckhurst (@samuelluckhurst) has an engagement rate of 0.113%, based on the median interactions across 83 original posts from the last 30 days against 691,062 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.113%, Samuel Luckhurst sits above the 25th percentile of the 213,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @samuelluckhurst have real engagement?
- Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @samuelluckhurst post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 3.67 posts per day across the measured window.