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Samuel Luckhurst engagement report

@samuelluckhurst - 691K followers on X

Measured over 83 original posts from a 30-day window, last computed on October 3, 2026.

Engagement

Middle of its size range
Per follower
0.113%
of 691K followers
Per impression
1.62%
48K views on a typical post
Reach
6.96%
of its followers see a post
Typical post
776
interactions (median)
Saved
0.017%
8 bookmarks on a typical post
Posting rate
3.67/day
active 63% of days
Peak time
10:00 UTC
Friday

A typical post picks up 776 interactions against 691K followers, an engagement rate of 0.113%. Measured over 83 original posts, its engagement rate beats 72% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 1.62% of those impressions turn into an interaction. That is about 6.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 83 posts sampled, 11% carry an image or video and 43% link out. The account's strongest tracked post pulled 8.4K interactions, about 11x its own typical post.

Measured over 83 original posts from a 30-day window, last computed on October 3, 2026. Recurring tag: #mufc.

Compared with accounts its own size

Samuel Luckhurst's engagement rate beats 72% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.113%, Samuel Luckhurst sits above the 25th percentile of the 213,282 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.147%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,282 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,403 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video11% of posts+111%+108% to +115%34K
Outbound link43% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 11% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 154 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 24, 202611x their median

    #mufc hoping to announce Carlos Baleba deal today. Paperwork being finalised, so Baleba set to be signed well before Friday 12pm deadline to make debut vs Ipswich - if he is considered fit enough after missing Brighton's August friendlies with an ankle injury.

    7.9K3936839311K viewsView on X
  • Sep 10, 20268.9x their median

    Carrick had a word with Dalot and Rashford as they jogged back. Neither coming on but looked to be his way of saying, 'You'll be needed on Sunday'. #mufc

    6.6K255135103K viewsView on X
  • Aug 25, 20268.6x their median

    Pressure immense on Baleba as a defensive midfielder. #mufc haven't signed a midfielder who's turned out to be a true game-changer since Carrick (helped end title drought) in 2006 and Hargreaves (key to Champions League win) in 2007. Baleba has good support in midfield, at least.

    6.1K30120060227K viewsView on X
  • Sep 9, 20267.5x their median

    Rashford seeing the funny side after he hit the mannequin #mufc https://t.co/WP10cGT7xC

    5.6K1803320401K viewsView on X
  • Sep 2, 20266.9x their median

    #mufc struggle to sell and players they release often struggle. Pogba, Martial, Malacia and Sancho are all currently free agents. Lingard had to settle for Korea and then Brazil, Eriksen waited three months before ending up at Wolfsburg, De Gea spent a year out of football etc.

    4.9K31513938241K viewsView on X
  • Aug 22, 20266.7x their median

    Tielemans told us last week his body 'switched off' at the World Cup and he wasn't switched on today. Left Santos exposed and way off the pace. #mufc

    4.9K2306023187K viewsView on X
  • Aug 13, 20266.6x their median

    Michael Carrick says #mufc ‘would like more signings’. Says there are ‘one or two areas’ he’s keen to strengthen https://t.co/Vmbv9QiJqU

    4.8K2584042103K viewsView on X
  • Aug 12, 20266.1x their median

    Carrick catching up with Wes Brown #mufc https://t.co/zc2qPXFVuR

    4.5K1789386K viewsView on X
  • Aug 20, 20266.0x their median

    #mufc played the long game with Carlos Baleba and are entering the endgame, helped by his eagerness when they were at Brighton in May https://t.co/ZhFapFVbYX

    4.5K207135113K viewsView on X
  • Sep 1, 20265.5x their median

    #mufc agreed a combined £156.3m to sign Casemiro and Antony in the final fortnight of the 2022 window. That's more than their £155m deals for three players this summer. They lack a new left back and forward but reining it in is undeniably sensible after years of overspending.

    3.7K19533573447K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mufc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 776 interactions against 691K followers, an engagement rate of 0.113%. Measured over 83 original posts, its engagement rate beats 72% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 1.62% of those impressions turn into an interaction. That is about 6.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 83 posts sampled, 11% carry an image or video and 43% link out. The account's strongest tracked post pulled 8.4K interactions, about 11x its own typical post.

What is Samuel Luckhurst's engagement rate on X?
Samuel Luckhurst (@samuelluckhurst) has an engagement rate of 0.113%, based on the median interactions across 83 original posts from the last 30 days against 691,062 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.113%, Samuel Luckhurst sits above the 25th percentile of the 213,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @samuelluckhurst have real engagement?
Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @samuelluckhurst post?
Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 3.67 posts per day across the measured window.

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