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Samsung Mobile NG engagement report

@samsungmobileng - 330K followers on X

Measured over 19 original posts from a 30-day window, last computed on September 3, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 330K followers
Per impression
0.727%
2.6K views on a typical post
Reach
0.79%
of its followers see a post
Typical post
19
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.77/day
active 47% of days
Peak time
09:00 UTC
Tuesday

A typical post picks up 19 interactions against 330K followers, an engagement rate of 0.006%. Measured over 19 original posts, its engagement rate beats 19% of 6,493 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.727% of those impressions turn into an interaction. That is about 0.792% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video, 16% are part of a thread and 32% link out. The account's strongest tracked post pulled 2.8K interactions, about 145x its own typical post. Recurring topics include #samsungnigeria, #galaxyai, #galaxyzfold8.

Measured over 19 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #samsungnigeria, #galaxyai, #galaxyzfold8.

Compared with accounts its own size

Samsung Mobile NG's engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,493 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Samsung Mobile NG sits above the 10th percentile of the 65,864 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99120.1%
Engagement rate as a share of followers, across the 65,864 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,191 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile120.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link32% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 32% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 247 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 8, 2026145x their median

    Welcome to the family πŸ’™ RT @EricaNlewedim Ambassador to @samsungmobileng https://t.co/3fs8pw2NGc

    2.1K3402523238K viewsView on X
  • Jul 22, 20264.6x their median

    Everyone's talking about the new shape... πŸ‘€πŸ’™ Click the link below to register now and stand a chance to WIN BIG, including a 98" Samsung TV and Galaxy accessories! πŸŽ‰ https://t.co/uh5cDo3Gya #GalaxyUnpacked #OwnTheNewShape #SamsungNigeria https://t.co/XCkyDN4X7E

    5719657.2K viewsView on X
  • Jul 22, 20262.1x their median

    The countdown is over. The new shape unfolds TODAY from 2PM. πŸ“±βœ¨ Join us LIVE as we unveil the next Galaxy experience. 🎁 Click the link below to register now and stand a chance to WIN BIG! https://t.co/aJRkvB7KCX #GalaxyUnpacked #OwnTheNewShape #SamsungNigeria https://t.co/sMtkRXHcfa

    298303.4K viewsView on X
  • Jul 8, 20262.1x their median

    Amazing gifts up for grabs! Tap the link below to sign up now πŸ₯³ Register your interest in the new Galaxy device and stand a chance to win a Galaxy Watch8, Buds4, or the supersize 98" Crystal UHD TV 🎁 Ts & Cs apply. https://t.co/IgxrJ7qsqa #GalaxyUnpacked #SamsungNigeria https://t.co/6lxtupabXF

    308204.8K viewsView on X
  • Jul 3, 20262.1x their median

    Once you experience more, there's no going back πŸ‘€ Upgrade to the Galaxy A07 and capture richer, more detailed photos with its dual camera system. Get yours today at an authorized Samsung store near you 😍 https://t.co/RTxZbw3k6q #GalaxyA07 #SamsungNigeria https://t.co/W8TFGhM5Qs

    328004.4K viewsView on X
  • Aug 6, 20262.0x their median

    Congratulations to our lucky winners πŸŽ‰ These participants registered their interest in the Galaxy Z Fold8 and Z Fold8 Ultra and have now emerged as winners of amazing prizes. Thank you to everyone who participated 😍 #GalaxyUnpacked #GalaxyAI #SamsungNigeria https://t.co/F22T4vAwhu

    247703.6K viewsView on X
  • Jul 24, 20262.0x their median

    Every first impression told the story. ✨ #GalaxyUnpacked offered many people a chance to finally meet the New Shape of Galaxy Foldables. Preorder now https://t.co/UTVgPgNRjs and get benefits worth up to ₦1 million (T&Cs apply). #GalaxyZFold8 #JoyMaxxing #SamsungNigeria https://t.co/9m3xWrYzb9

    276413.7K viewsView on X
  • Jul 21, 20262.0x their median

    One more day, and the new shape will be revealed. Get ready to unfold unlimited Joy. https://t.co/YTJbQuNA3U #OwnTheNewShape #GalaxyUnpacked #SamsungNigeria https://t.co/HeA6tklzwh

    279113.3K viewsView on X
  • Jul 9, 20261.8x their median

    Join us at Samsung #GalaxyUnpacked on July 22, 2026 to discover what’s unfolding next. Watch it live on https://t.co/E3VOJpM79M. @samsungmobile #GalaxyAI https://t.co/AVFBKph2Sv

    256403.3K viewsView on X
  • Jul 22, 20261.7x their median

    Join us at the Samsung #GalaxyUnpacked to discover what's unfolding next: https://t.co/QaKgxLIxEI

    246204.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#samsungnigeria#galaxyai#galaxyzfold8#galaxyzfold8ultra#joymaxxing

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 19 interactions against 330K followers, an engagement rate of 0.006%. Measured over 19 original posts, its engagement rate beats 19% of 6,493 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.727% of those impressions turn into an interaction. That is about 0.792% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video, 16% are part of a thread and 32% link out. The account's strongest tracked post pulled 2.8K interactions, about 145x its own typical post. Recurring topics include #samsungnigeria, #galaxyai, #galaxyzfold8.

What is Samsung Mobile NG's engagement rate on X?
Samsung Mobile NG (@samsungmobileng) has an engagement rate of 0.006%, based on the median interactions across 19 original posts from the last 30 days against 330,174 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Samsung Mobile NG sits above the 10th percentile of the 65,864 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @samsungmobileng have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,493 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @samsungmobileng post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.77 posts per day across the measured window.

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