Sam Kohl engagement report
@samkohl - 234K followers on X
Measured over 8 original posts from a 30-day window, last computed on September 11, 2026.
Engagement
A typical post picks up 917 interactions against 234K followers, an engagement rate of 0.393%. Posts are seen about 86K times each, and 1.07% of those impressions turn into an interaction. That is about 36.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 153K interactions, about 167x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on September 11, 2026.
Where this sits in the catalog
At 0.393%, Sam Kohl sits above the 50th percentile of the 66,393 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 103 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 28, 2026167x their median
What Apple actually means when they say shot on iPhone https://t.co/6F88QYGUUl
- Jun 8, 202625x their median
New Siri in iOS 27…it actually works 🤯 https://t.co/8t5YD2MInK
- May 27, 20269.9x their median
Kevin O'Leary says Apple's genius is making people pay 5x more for a laptop they could buy for $350 "you can buy an Apple laptop, average price about $1,800, or you can buy the same functionality for $350 on a Windows laptop" "but you still pay $1,800. Why? Brand" "you're paying a 5x multiple in some cases for something that is exactly like a Windows machine" "I put that out to people, they say, yeah, but it's not an Apple. So there is the genius of Jobs"
- Jul 7, 20266.5x their median
Apple should stop shooting their events on iPhone. The newer keynotes don't look nearly as good as they used to and cinema cameras exist for a reason. https://t.co/wHLRrWKDIC
- Jul 29, 20266.3x their median
Apple’s Taptic Engine is criminally underrated. 10 years later and still no one comes close. https://t.co/ZbumlMULXc
- Jun 28, 20264.7x their median
I have not had the desire to use my Apple Vision Pro in more than 6 months. What an absolute flop of a product. https://t.co/9Y15ZJ6xU2
- Jun 7, 20263.6x their median
The red iPhone 18 Pro looks so good https://t.co/99MJQm6oHF
- May 29, 20263.4x their median
MacBook Ultra with 5G connectivity https://t.co/7jMsmyPGBu
- Jul 8, 20263.2x their median
The Apple TV remote looks better than most company's flagship products https://t.co/bmOQaM2Xu7
- Aug 2, 20262.7x their median
The best part of iOS 27 is it forces all apps to use the updated keyboard https://t.co/26bdv445H7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 917 interactions against 234K followers, an engagement rate of 0.393%. Posts are seen about 86K times each, and 1.07% of those impressions turn into an interaction. That is about 36.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 153K interactions, about 167x its own typical post.
- What is Sam Kohl's engagement rate on X?
- Sam Kohl (@samkohl) has an engagement rate of 0.393%, based on the median interactions across 8 original posts from the last 30 days against 233,628 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.393%, Sam Kohl sits above the 50th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @samkohl have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @samkohl post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.