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Sam Kohl engagement report

@samkohl - 234K followers on X

Measured over 8 original posts from a 30-day window, last computed on September 11, 2026.

Engagement

Per follower
0.393%
of 234K followers
Per impression
1.07%
86K views on a typical post
Reach
36.7%
of its followers see a post
Typical post
917
interactions (median)
Saved
0.071%
60 bookmarks on a typical post
Posting rate
0.47/day
active 33% of days
Peak time
17:00 UTC
Wednesday

A typical post picks up 917 interactions against 234K followers, an engagement rate of 0.393%. Posts are seen about 86K times each, and 1.07% of those impressions turn into an interaction. That is about 36.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 153K interactions, about 167x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on September 11, 2026.

Where this sits in the catalog

At 0.393%, Sam Kohl sits above the 50th percentile of the 66,393 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.5%
Engagement rate as a share of followers, across the 66,393 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,924 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 103 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 28, 2026167x their median

    What Apple actually means when they say shot on iPhone https://t.co/6F88QYGUUl

    148K4.1K3491233.0M viewsView on X
  • Jun 8, 202625x their median

    New Siri in iOS 27…it actually works 🤯 https://t.co/8t5YD2MInK

    22K8283981862.5M viewsView on X
  • May 27, 20269.9x their median

    Kevin O'Leary says Apple's genius is making people pay 5x more for a laptop they could buy for $350 "you can buy an Apple laptop, average price about $1,800, or you can buy the same functionality for $350 on a Windows laptop" "but you still pay $1,800. Why? Brand" "you're paying a 5x multiple in some cases for something that is exactly like a Windows machine" "I put that out to people, they say, yeah, but it's not an Apple. So there is the genius of Jobs"

    4.2K2403.7K9827.6M viewsView on X
  • Jul 7, 20266.5x their median

    Apple should stop shooting their events on iPhone. The newer keynotes don't look nearly as good as they used to and cinema cameras exist for a reason. https://t.co/wHLRrWKDIC

    5.5K72288261.2M viewsView on X
  • Jul 29, 20266.3x their median

    Apple’s Taptic Engine is criminally underrated. 10 years later and still no one comes close. https://t.co/ZbumlMULXc

    5.5K13510319394K viewsView on X
  • Jun 28, 20264.7x their median

    I have not had the desire to use my Apple Vision Pro in more than 6 months. What an absolute flop of a product. https://t.co/9Y15ZJ6xU2

    3.5K5666160529K viewsView on X
  • Jun 7, 20263.6x their median

    The red iPhone 18 Pro looks so good https://t.co/99MJQm6oHF

    3.0K1226063235K viewsView on X
  • May 29, 20263.4x their median

    MacBook Ultra with 5G connectivity https://t.co/7jMsmyPGBu

    3.0K685411287K viewsView on X
  • Jul 8, 20263.2x their median

    The Apple TV remote looks better than most company's flagship products https://t.co/bmOQaM2Xu7

    2.8K41601196K viewsView on X
  • Aug 2, 20262.7x their median

    The best part of iOS 27 is it forces all apps to use the updated keyboard https://t.co/26bdv445H7

    2.4K41564134K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 917 interactions against 234K followers, an engagement rate of 0.393%. Posts are seen about 86K times each, and 1.07% of those impressions turn into an interaction. That is about 36.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 153K interactions, about 167x its own typical post.

What is Sam Kohl's engagement rate on X?
Sam Kohl (@samkohl) has an engagement rate of 0.393%, based on the median interactions across 8 original posts from the last 30 days against 233,628 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.393%, Sam Kohl sits above the 50th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @samkohl have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @samkohl post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.

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