Sam Amick engagement report
@sam_amick - 301K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 70 interactions against 301K followers, an engagement rate of 0.023%. Measured over 8 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.258% of those impressions turn into an interaction. That is about 8.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 8 posts sampled, 13% carry an image or video and 63% link out. The account's strongest tracked post pulled 589 interactions, about 8.4x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on October 18, 2026.
Compared with accounts its own size
Sam Amick's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Sam Amick sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 13% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 63% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 13% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 63% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 199 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 2, 20268.4x their median
Per source, the NBA will not discipline Wizards guard Bub Carrington (or the team) for his candid comments about tanking. More here, with @JoshuaBRobbins, on the quiet part being said out loud, at @TheAthletic https://t.co/Onw6W4cN5q
- Aug 24, 20267.3x their median
Sources: After clearing waivers, Klay Thompson has agreed to sign a two year, $11.5 million deal with Miami. More details here, at @TheAthletic https://t.co/g43WYdgJi1
- Aug 26, 20265.1x their median
Jeanie Buss and her attorney, Adam Streisand, have filed a petition to block her siblings’ attempted sale of the family’s Lakers shares. A court hearing is scheduled for November 5, according to a filing that was publicly processed today. Much more here, with @MelodyGutierrez, at @TheAthletic https://t.co/2hLLShLFL7
- Oct 5, 20264.1x their median
Karl-Anthony Towns spoke candidly on his extension this morning in Philly, frustrated with situation: “Simply put, I want to do something that can keep the team together and work with the Knicks and also values me. “None of those things have come close to happening.” More of what he said coming shortly.
- Aug 8, 20263.6x their median
.@DALLASBRADEN209 remembers our colleague Michael Wagaman ❤️🩹 https://t.co/DDDr8ur7M8
- Sep 3, 20263.1x their median
Seven years later, Uncle Dennis’ deeds - and the Clippers’ handling of the ill-fated Kawhi Leonard experience - come back to haunt them, at @TheAthletic https://t.co/wH2Vq9MgR2
- Aug 19, 20262.0x their median
What we’re hearing on the (latest) Buss family drama, Jeanie’s fight to remain Governor, whether it might impact the Lakers’ Iger-Kushner sale, and possible solutions, at @TheAthletic (w/ @DanWoikeSports) https://t.co/YNgINXoqZR
- Sep 5, 20262.0x their median
Why not punish Kawhi Leonard more? Why no arbitration for the Clippers? Answering key questions about the NBA’s ruling this week, with @davidaldridgedc, @johnhollinger, and @MikeVorkunov, at @TheAthletic https://t.co/wvYFtcexgt
- Oct 2, 20261.9x their median
Can confirm that Jalen Duren takes the five year, $200 million deal from Detroit. The messy standoff is finally over.
- Aug 19, 20261.6x their median
As we reported this morning, three sources close to the Lakers’ sale from Mark Walter to Bob Iger and Josh Kushner indicated that it was not expected to be impacted by the Buss family dispute. Much more here, w/ @DanWoikeSports, at @TheAthletic https://t.co/JuI2tHjsmU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 70 interactions against 301K followers, an engagement rate of 0.023%. Measured over 8 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.258% of those impressions turn into an interaction. That is about 8.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 8 posts sampled, 13% carry an image or video and 63% link out. The account's strongest tracked post pulled 589 interactions, about 8.4x its own typical post.
- What is Sam Amick's engagement rate on X?
- Sam Amick (@sam_amick) has an engagement rate of 0.023%, based on the median interactions across 8 original posts from the last 30 days against 301,471 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Sam Amick sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @sam_amick have real engagement?
- Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @sam_amick post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 1.4 posts per day across the measured window.