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櫻坂46 engagement report

@sakurazaka46 - 1.2M followers on X

Measured over 333 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Top 10% for its size
Per follower
0.616%
of 1.2M followers
Per impression
4.46%
167K views on a typical post
Reach
13.8%
of its followers see a post
Typical post
7.5K
interactions (median)
Saved
0.112%
188 bookmarks on a typical post
Posting rate
11.57/day
active 103% of days
Peak time
12:00 UTC
Friday

A typical post picks up 7.5K interactions against 1.2M followers, an engagement rate of 0.616%. Measured over 333 original posts, its engagement rate beats 94% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 167K times each, and 4.46% of those impressions turn into an interaction. That is about 13.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 333 posts sampled, 72% carry an image or video and 95% link out. The account's strongest tracked post pulled 108K interactions, about 14x its own typical post. Recurring topics include #櫻坂46, #櫻坂46_愛mustbe, #sakurazaka46.

Measured over 333 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #櫻坂46, #櫻坂46_愛mustbe, #sakurazaka46.

Compared with accounts its own size

櫻坂46's engagement rate beats 94% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.616%, 櫻坂46 sits above the 50th percentile of the 204,694 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video72% of posts+111%+108% to +115%34K
Outbound link95% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 72% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 131 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 202614x their median

    田村保乃 卒業のお知らせ #櫻坂46 #田村保乃 https://t.co/mCQVSD08yW

    77K17K74213K12M viewsView on X
  • Sep 9, 202611x their median

    松田里奈 卒業のお知らせ #櫻坂46 #松田里奈 https://t.co/bhEDB1LudI

    56K13K6598.5K6.9M viewsView on X
  • Sep 15, 20265.7x their median

    田村保乃がブログを更新しました!🌸| お知らせです https://t.co/sQ2Mt8GoK5 ぜひご覧ください! #櫻坂46 #田村保乃

    34K7.5K2461.4K2.3M viewsView on X
  • Aug 30, 20265.6x their median

    Sakurazaka46 16th Single 愛MUST BE 2026.10.14 Wed OUT #櫻坂46_愛MUSTBE #櫻坂46 #Sakurazaka46 https://t.co/GXJN538NIg https://t.co/jCZSaCpUXP

    32K7.7K1492.2K2.7M viewsView on X
  • Sep 30, 20264.9x their median

    ︶︶🧦︶︶👕︶︶👖︶︶ #櫻坂46_BACKSLIVE_DAY2 🫟🧼︶︶︶︶︶︶︶︶🧺🫧 Buddiesのみなさん 2日間たくさんの応援を ありがとうございました! これからも 増本綺良と櫻坂46を よろしくお願いします🌸 🧡🐈‍⬛#増本綺良卒業セレモニー🦎🧡  ⇩⇩リピート配信はこちら⇩⇩ https://t.co/qckaR49x6h

    29K5.8K111799726K viewsView on X
  • Sep 9, 20264.3x their median

    松田里奈がブログを更新しました!🌸| #430 未来🌸 https://t.co/XX6u8efHuP ぜひご覧ください! #櫻坂46 #松田里奈

    25K5.9K2051.1K1.1M viewsView on X
  • Sep 21, 20264.2x their median

    また #ロッキン でお会いできるように 台風も吹き飛ばす勢いで頑張ります🌬️🌪️ Buddiesのみんなも 安全第一でお過ごしください👷🏻‍♂️🫟 またお会いしましょう🌸 #RIJF2026 #櫻坂46 #Sakurazaka46 https://t.co/l4KiBQyIk4 https://t.co/UxZkgA48n9

    26K4.0K877141.5M viewsView on X
  • Sep 14, 20264.2x their median

    Sakurazaka46 16th Single 愛MUST BE New Artist Photo OUT NOW #櫻坂46_愛MUSTBE #櫻坂46 #Sakurazaka46 https://t.co/tFt6qYM9Gg

    26K4.4K40903945K viewsView on X
  • Sep 16, 20264.1x their median

    Sakurazaka46 16th Single 愛MUST BE MUSIC VIDEO OUT NOW!! https://t.co/IgLJCozZpk #櫻坂46_愛MUSTBE #櫻坂46 #Sakurazaka46 https://t.co/Py2SqLehIm

    24K5.6K541.1K1.5M viewsView on X
  • Sep 14, 20263.9x their median

    Sakurazaka46 16th Single 愛MUST BE 2026.9.17 OUT https://t.co/Ybf1hXWzSP #櫻坂46_愛MUSTBE #櫻坂46 #Sakurazaka46 https://t.co/s4oEa5PdoU

    23K5.1K901.1K1.4M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#櫻坂46#櫻坂46_愛mustbe#sakurazaka46#青葉坂46#松田里奈

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7.5K interactions against 1.2M followers, an engagement rate of 0.616%. Measured over 333 original posts, its engagement rate beats 94% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 167K times each, and 4.46% of those impressions turn into an interaction. That is about 13.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 333 posts sampled, 72% carry an image or video and 95% link out. The account's strongest tracked post pulled 108K interactions, about 14x its own typical post. Recurring topics include #櫻坂46, #櫻坂46_愛mustbe, #sakurazaka46.

What is 櫻坂46's engagement rate on X?
櫻坂46 (@sakurazaka46) has an engagement rate of 0.616%, based on the median interactions across 333 original posts from the last 30 days against 1,210,558 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.616%, 櫻坂46 sits above the 50th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sakurazaka46 have real engagement?
Its engagement rate beats 94% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sakurazaka46 post?
Most posts go out around 12:00 UTC, and Friday is its busiest day, at roughly 11.57 posts per day across the measured window.

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