SA Fashion Week engagement report
@safashionweek - 450K followers on X
Measured over 62 original posts from a 30-day window, last computed on September 23, 2026.
Engagement
A typical post picks up 0 interactions against 450K followers, an engagement rate of 0%. Measured over 62 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 350 times each, and 0% of those impressions turn into an interaction. That is about 0.078% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 62 posts sampled, 68% carry an image or video. The account's strongest tracked post pulled 7 interactions. Recurring topics include #safwaw27, #safashionweek, #responsiblefashion.
Measured over 62 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #safwaw27, #safashionweek, #responsiblefashion.
Compared with accounts its own size
SA Fashion Week's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, SA Fashion Week sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 2% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 236 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 2026
“I design for people who refuse limitations, who won't be boxed in Mikhail Brown of @NtwanaOfficial roars onto the runway as a SAFW AW27 New Talent Search semi-finalist. 21 to 25 October. #SAFWAW27 #BioMedicalEmporiumxSAFW #BioMedicalEmporium #SAFWNewTalentSearch https://t.co/AkjzfmtPeC
- Sep 16, 2026
“A love for the art form of design” Introducing New Talent Search semi-finalist, Martin John Steenkamp of Martin John Bespoke, bringing a collection defined by impactful colour stories to SAFW AW27. #SAFWAW27 #702 #SAFWNewTalentSearch #ResponsibleFashion #SAFashionWeek https://t.co/NyDkCa3LgI
- Jul 15, 2026
SAVE THE DATE - #SAFWAW27 22 - 24 October 2026 https://t.co/CK5nj2VXCY
- Jul 1, 2026
SAVE THE DATE - #SAFWAW27 22 - 24 October 2026 https://t.co/H7l9EpPobJ
- Jun 26, 2026
@smtnggoodstudio & @romaria_knitwear collaborating on the #SAFWSS26 runway as part of the @houseofjcleroux collections. #JCLeRoux #DesignedForPleasure #CarltonHairSA #NARSSouthAfrica 📹 @lloydi_boy https://t.co/D50OfD3Veg
- Sep 19, 2026
“I've always been on a quest for identity” Live from @Workshop17za in Hyde Park Corner, Thrrr...Phaaa! tells us about the rhythm and groove of his SAFW AW27 collection. 21 to 25 October, Hyde Park Corner #SAFWAW27 #NARSSouthAfrica #SAFWxHPC #HydeParkCorner #ResponsibleFashion https://t.co/gxJRJugB7x
- Sep 15, 2026
“When we dress up, we dress up to express how we feel inside.” New Talent Search semi-finalist @Hopewell_black joins the SAFW AW27 ecosystem with a collection infusing 80s boldness and 90s soul with modern streetwear. #SAFWAW27 #SAFWNewTalentSearch #SouthAfricanFashionWeek https://t.co/sfduH8Ljwn
- May 30, 2026
Rack to Runway! #smtnggoodstudio & #romaria_knitwear collaborating on the #SAFWSS26 runway as part of the @houseofjcleroux collections. #JCLeRoux #DesignedForPleasure #CarltonHairSA #NARSSouthAfrica https://t.co/L6txB4KL7w
- Sep 21, 2026
“I like to have a story to present to youngsters out there in the world” From @numetro in Hyde Park Corner, @ephymol14 talks Sophiatown jazz and ‘The Rebirth of Slow Classic.' 21 to 25 October at Hyde Park Corner #SAFWAW27 #947 #SAFWxHPC #HydeParkCorner https://t.co/hU9Im0FXNN
- Sep 17, 2026
“I design for people that are unapologetically themselves” New Talent Search semi-finalist Zané Samuels of Zour brings her grandmother's love for colour to SAFW AW27. 21 to 25 October at Hyde Park Corner. #SAFWAW27 #PrimemediaPlus #SAFWNewTalentSearch #ResponsibleFashion https://t.co/LqcQM1dkwZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 0 interactions against 450K followers, an engagement rate of 0%. Measured over 62 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 350 times each, and 0% of those impressions turn into an interaction. That is about 0.078% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 62 posts sampled, 68% carry an image or video. The account's strongest tracked post pulled 7 interactions. Recurring topics include #safwaw27, #safashionweek, #responsiblefashion.
- What is SA Fashion Week's engagement rate on X?
- SA Fashion Week (@safashionweek) has an engagement rate of 0%, based on the median interactions across 62 original posts from the last 30 days against 449,546 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, SA Fashion Week sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @safashionweek have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @safashionweek post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 2.07 posts per day across the measured window.