Rick Westhead engagement report
@rwesthead - 87K followers on X
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 484 interactions against 87K followers, an engagement rate of 0.556%. Posts are seen about 180K times each, and 0.269% of those impressions turn into an interaction. That is about 207.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 1.3K interactions, about 2.7x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.556%, Rick Westhead sits above the 50th percentile of the 205,374 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 608 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 11, 20262.7x their median
A boy’s U-15 hockey team in the London, Ont., area has been disbanded for the season after a number of players allegedly used their phones to record videos of their teammates naked in the shower area and dressing room and posted the videos on SnapChat. Hockey Canada’s independent third party is investigating the allegations after a complaint was filed in January about the alleged videos and about a player who allegedly repeatedly put his penis in the face of his teammates in the locker room. A source familiar with the complaint said Hockey Canada ITP investigators are determining whether the team’s coaches were regularly absent from the locker room, which would be contrary to Hockey Canada’s policies, and whether that contributed to the alleged behaviour. A complaint has also been made to the London Police Service about the incidents, the source said.
- Nov 4, 20252.3x their median
My book WE BREED LIONS: Confronting Canada’s Troubled Hockey Culture is out today. Thank you to the team at @randomhouseca for believing in this book and thanks to Stephen Brunt for writing the forward. I’m grateful to @TSN_Sports for its commitment to sports journalism and I appreciate the many people in the game who spoke to me about their love for hockey and their desire to make it better. I'm donating proceeds from this book to Canadian organizations such as the London Abused Women’s Centre that are trying to end gender-based violence and others that are striving to make sports more accessible. You can order the book via @chaptersindigo here: https://t.co/PMUdATOVeh
- Jan 27, 20262.1x their median
I’ve been spending less time on social media lately, but I wanted to acknowledge Kirsty Duncan, who died today. Kirsty, a former Liberal MP and onetime federal sport minister, was someone who quietly, consistently checked in on me and my family. When she saw hateful messages online, she reached out with kindness and encouragement. Not for show. Just because she cared. "I apologize for not being in touch, I do the best I can," Kirsty wrote in one of her last messages to me. In a world that often rewards the loudest and most cynical voices, Kirsty gave me faith that there are decent people who enter politics to serve. I’ll always be grateful for her.
- Apr 14, 2026
Two youth hockey players appeared in youth court in Truro, Nova Scotia, today to be arraigned on multiple sexual assault charges stemming from an alleged incident involving a minor hockey team. The two accused were 14 at the time of the alleged offences but have since turned 15. Both boys are accused of sexually assaulting three teammates at an undisclosed location on Oct. 3. A weapon was used in one of the sexual assaults, police have alleged. One of the boys faces a charge of common assault, replacing an earlier allegation of assault with a weapon involving urine. Authorities have not released the identities of those involved because they are minors. Two other youths who were arrested in connection with the investigation will not face charges. The case has been adjourned until May 25 to allow the defence to review disclosures by the Crown before the boys enter pleas.
- Jan 3, 2026
I visited Venezuela a few years ago to report and produce a story about baseball against the backdrop of the country's instability. A local filmmaker warned I couldn't remain in the same public locations in Caracas and Barquisimeto for more than 5-10 mins at a time because the danger of kidnapping was so high. Praying for stability and security for the 28M people who call Venezuela home.
- Aug 11, 2026
The trial of a former Peterborough Petes billet mom who is charged with sexual exploiting a teenaged player has begun in Peterborough. The woman, who was charged in February 2024, is represented by Juliana Greenspan, the lawyer who represented Cal Foote a year ago in the Hockey Canada trial in London, Ont. The trial in Peterborough is expected to last about two weeks after the Crown withdrew a charge involving a second alleged victim, who was also a Petes player. Details on the opening day of the trial from the Peterborough Examiner's @KawarthaVandonk, who is covering the case: https://t.co/7WoCMaHMDK
- Mar 18, 2026
🇻🇪
- Feb 27, 2026
Two youth have been formally charged with sexual assault by RCMP in Colchester County, Nova Scotia, in connection with a series of incidents on a minor-hockey team in the Truro area this season. The RCMP said today that one youth has been charged with two counts of sexual assault and one count of sexual assault with a weapon. A second youth was charged with two counts of sexual assault, sexual assault with a weapon, and assault with a weapon. Two other youths who were arrested will not be charged, the RCMP said. The alleged assaults occurred repeatedly over a span of months both at a house party in October 2025 and in the team’s locker room, a person familiar with the matter told TSN. The person said the youth who have been charged are scheduled to be arraigned Apr. 14. About 60 people attended a rally on Wednesday in support of the alleged victims and to voice their opposition to a decision by school officials to allow one of the alleged perpetrators to return to classes in the same school attended by several of the alleged victims. https://t.co/rpDlURiig1
- Mar 13, 2026
The parents of two former players with the Timmins Majors U-18 AAA hockey team allege their sons were victims of a continued pattern of sexual assault and humiliating hazing and bullying this season, @rwesthead writes: https://t.co/1StAdZ7dGE
- Dec 6, 2025
Four weeks after going on sale, We Breed Lions: Confronting Canada's Troubled Hockey Culture remains a Globe and Mail best seller. Grateful for the support of readers across the country and I hope it helps lead to meaningful change in our amazing national sport. Also happy for my colleague @tsnjamesduthie for the success of his new hockey book.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 484 interactions against 87K followers, an engagement rate of 0.556%. Posts are seen about 180K times each, and 0.269% of those impressions turn into an interaction. That is about 207.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 1.3K interactions, about 2.7x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Rick Westhead's engagement rate on X?
- Rick Westhead (@rwesthead) has an engagement rate of 0.556%, based on the median interactions across 1 original posts from the last 30 days against 86,821 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.556%, Rick Westhead sits above the 50th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @rwesthead have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @rwesthead post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.