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ラグビー観るならスーパードライ/ アサヒビール公式 engagement report

@rugby_superdry - 242K followers on X

Measured over 28 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Middle of its size range
Per follower
0.036%
of 242K followers
Per impression
0.803%
11K views on a typical post
Reach
4.44%
of its followers see a post
Typical post
86
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.37/day
active 53% of days
Peak time
09:00 UTC
Saturday

A typical post picks up 86 interactions against 242K followers, an engagement rate of 0.036%. Measured over 28 original posts, its engagement rate beats 43% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.803% of those impressions turn into an interaction. That is about 4.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 28 posts sampled, 86% carry an image or video and 7% link out. The account's strongest tracked post pulled 2.5K interactions, about 29x its own typical post. Recurring topics include #アサヒスーパードライパシフィックネーションズカップ2026, #ラグビー観るならスーパードライ, #スーパートライ.

Measured over 28 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #アサヒスーパードライパシフィックネーションズカップ2026, #ラグビー観るならスーパードライ, #スーパートライ.

Compared with accounts its own size

ラグビー観るならスーパードライ/ アサヒビール公式's engagement rate beats 43% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.036%, ラグビー観るならスーパードライ/ アサヒビール公式 sits above the 25th percentile of the 157,515 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 157,515 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,033 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video86% of posts+111%+108% to +115%34K
Outbound link7% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 192 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 12, 202629x their median

    ⏰FULL TIME 🇯🇵日本代表 63 - 14 アメリカ代表🇺🇸 勝利しました。皆さま本日も桜援ありがとうございました。 🏉アサヒスーパードライ パシフィックネーションズカップ2026 ⚔️日本代表 vs アメリカ代表 📆9/12(土)19:05KO 🏟東大阪市花園ラグビー場(大阪府) 📺放送:BS日テレ 19:00-、 J SPORTS 4 18:35- 📡配信:Hulu 19:00-、J SPORTSオンデマンド 18:35-、DAZN 18:49- #ラグビー日本代表 #JPNvUSA #PacificNationsCup #アサヒスーパードライパシフィックネーションズカップ2026

    2.1K3301682111K viewsView on X
  • Sep 19, 20266.8x their median

    ⋰ #アサヒスーパードライパシフィックネーションズカップ2026 優勝は…ラグビー男子日本代表! ⋱ 7年ぶりの大会優勝、おめでとうございます!! 選手の皆さんの健闘をたたえて、スーパードライで乾杯🍻 #ラグビー観るならスーパードライ https://t.co/WZ2RlGXEFy

    534501017K viewsView on X
  • Jul 6, 20263.0x their median

    / 【3年連続】アサヒスーパードライが パシフィックネーションズカップ冠スポンサーに決定✨ \ 世界トップレベルの闘いが今年の夏も繰り広げられます🔥 アツい闘いにはキンキンのスーパードライを片手に、最高の夏にしましょう!🍺 #ラグビー観るならスーパードライ https://t.co/eZXS77qwYV

    220314552K viewsView on X
  • Sep 16, 20262.6x their median

    ⋰ #アサヒスーパードライパシフィックネーションズカップ2026 今週末は決勝戦! 優勝国を予想しよう🔥 ⋱ 優勝するのは…!? 優勝国予想をリプライで教えてください💬 決勝の舞台、キンキンのスーパードライ片手に応援しましょう!🍺 #ラグビー観るならスーパードライ https://t.co/JiQiJDjQXb

    1772217913K viewsView on X
  • Sep 12, 20262.4x their median

    ⋰ #アサヒスーパードライパシフィックネーションズカップ2026 本日の試合のPlayer of the Matchは… ⋱ ラグビー男子日本代表、原田 衛選手! おめでとうございます✨ 五郎丸 歩さんから記念品が贈呈されました。 今夜はスーパードライで祝杯しましょう🍻 皆さんからのお祝いコメントお待ちしています💬 アサヒビールはラグビー日本代表を応援しています。 #ラグビー観るならスーパードライ

    186201114K viewsView on X
  • Sep 18, 20262.2x their median

    / #アサヒスーパードライパシフィックネーションズカップ2026 📢9/19(土) 試合会場で応援予定の皆さん \ 場外ブースにて、パブリックビューイングをお楽しみいただけるビアガーデンを開催します🍺 ☑️会場:秩父宮ラグビー場 ☑️時間:13:00〜当日最終試合終了の1時間後まで キンキンのスーパードライと会場の熱気を楽しみましょう! アサヒビールはラグビー日本代表を応援しています。 #ラグビー観るならスーパードライ ※写真は9/12(土)の試合に撮影したものです。9/19 (土)当日の会場とは異なります。

    159253216K viewsView on X
  • Sep 8, 20261.8x their median

    ⋰ 環太平洋No.1を決める4カ国の戦い🔥 #アサヒスーパードライパシフィックネーションズカップ2026 ⋱ ともに、歓喜の瞬間を。 大会オフィシャルビールのスーパードライを片手に、ラグビー日本代表を応援しましょう! #ラグビー観るならスーパードライ https://t.co/g7EZ1z4Q7p

    115375233K viewsView on X
  • Sep 9, 20261.8x their median

    ⋰ #アサヒスーパードライパシフィックネーションズカップ2026 開幕まであと3日 決勝進出国を予想しよう🏉 ⋱ 今週末、熱い闘いがいよいよ開幕! 決勝に進出するのはどの2か国だと思いますか? リプライで教えてください💬 観戦のおともはスーパードライで🍺 #ラグビー観るならスーパードライ https://t.co/8QYCVRbAQo

    9926151414K viewsView on X
  • Sep 12, 20261.7x their median

    ⋰ 本日 #アサヒスーパードライパシフィックネーションズカップ2026 ⋱ 五郎丸歩さんにスーパードライブースを巡っていただきました👀 乾杯写真が撮れる五郎丸さん等身大フィギュアや、キンキンに冷えたスーパードライがお待ちしております! アサヒビールはラグビー日本代表を応援しています。 #ラグビー観るならスーパードライ

    122180412K viewsView on X
  • Jul 17, 20261.7x their median

    / 明日 17:40 K.O. ラグビー男子日本代表 vs フランス代表戦 📢試合会場で応援予定の皆さん \ ノーサイドに、最高の乾杯を。 試合終了後、キンキンタンブラーでスーパードライが飲めるバーが会場に出現!🍺 ☑️会場:国立競技場 ☑️時間:試合終了後1時間限定 混み合う電車を避けて、試合の余韻を楽しみませんか? アサヒビールはラグビー日本代表を応援しています。 #ラグビー観るならスーパードライ

    127101417K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#アサヒスーパードライパシフィックネーションズカップ2026#ラグビー観るならスーパードライ#スーパートライ#アサヒビールはラグビー日本代表を応援しています#五郎丸歩

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 86 interactions against 242K followers, an engagement rate of 0.036%. Measured over 28 original posts, its engagement rate beats 43% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.803% of those impressions turn into an interaction. That is about 4.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 28 posts sampled, 86% carry an image or video and 7% link out. The account's strongest tracked post pulled 2.5K interactions, about 29x its own typical post. Recurring topics include #アサヒスーパードライパシフィックネーションズカップ2026, #ラグビー観るならスーパードライ, #スーパートライ.

What is ラグビー観るならスーパードライ/ アサヒビール公式's engagement rate on X?
ラグビー観るならスーパードライ/ アサヒビール公式 (@rugby_superdry) has an engagement rate of 0.036%, based on the median interactions across 28 original posts from the last 30 days against 242,445 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.036%, ラグビー観るならスーパードライ/ アサヒビール公式 sits above the 25th percentile of the 157,515 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @rugby_superdry have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @rugby_superdry post?
Most posts go out around 09:00 UTC, and Saturday is its busiest day, at roughly 1.37 posts per day across the measured window.

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