RTA engagement report
@rta_dubai - 1.2M followers on X
Measured over 109 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Measured over 109 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.1K times each, and 0.236% of those impressions turn into an interaction. That is about 0.434% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 109 posts sampled, 99% carry an image or video, 81% are part of a thread and 17% link out. The account's strongest tracked post pulled 552 interactions, about 46x its own typical post. Recurring topics include #هيئة_الطرق_و_المواصلات, #rta, #wetex2026.
Measured over 109 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #هيئة_الطرق_و_المواصلات, #rta, #wetex2026.
Compared with accounts its own size
RTA's engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, RTA sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 17% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 413 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 202646x their median
RT @HamdanMohammed: رحم الله الشيخ أحمد بن راشد آل مكتوم.. نفقد اليوم عزيزاً من أهلنا، ونودّعه بقلوب مؤمنة بقضاء الله وقدره، سيبقى الشيخ أح…
- Oct 13, 202612x their median
“تخيلوا دبي المستقبل، مدينة تتحرك في ثلاث أبعاد”. يستعرض معالي مطر الطاير، المدير العام ورئيس مجلس المديرين في #هيئة_الطرق_و_المواصلات، الرؤية المستقبلية للتنقل في دبي. منظومة مبتكرة تشمل رحلات جوية تختصر وقت الوصول إلى دقائق معدودة، وشبكات نقل متكاملة تحت الأرض، ومساحات خضراء على سطح المدينة لتعزيز جودة الحياة والتفاعل الاجتماعي. تحول استثنائي يعيد تعريف المساحة لخلق فرص استثمارية جديدة وضمان حركة أكثر استدامة وكفاءة.
- Sep 27, 20269.2x their median
#RTA, in collaboration with the Dubai Integrated Economic Zones Authority (DIEZ), inaugurated Dubai Mobility Labs at Dubai Silicon Oasis — the smartest integrated ground-testing of its kind in the Middle East, dedicated to testing autonomous and future mobility technologies. The testing ecosystem encompasses 248 test scenarios across controlled environments and public roads, enabling technologies to be assessed, vehicle readiness to be verified, and the transition from development and testing to real-world deployment to be accelerated.
- Oct 3, 20266.8x their median
. من أقوال صاحب السمو الشيخ محمد بن راشد آل مكتوم، رعاه الله #هيئة_الطرق_و_المواصلات https://t.co/w9wEFalCB0
- Sep 16, 20265.7x their median
شريان جديد ينبض، ليرسم مستقبل التنقل في دبي. المحور الرابع، محور استراتيجي بطول يقارب 80 كيلومتراً، يعزز ربط محاور دبي الرئيسية بكل من أبوظبي والشارقة. محور استراتيجي جديد يختصر المسافات، ويعيد رسم مستقبل التنقل. https://t.co/uEhzp3bAmU
- Aug 12, 20265.7x their median
حققت #هيئة_الطرق_و_المواصلات في دبي إنجازاً عالمياً جديداً في إدارة أصول البنية التحتية، من خلال تحقيق الريادة في مؤشر جودة أصول شبكة الطرق (Asset Condition Index – ACI)، حيث أظهرت نتائج التقييم أن 95% من أصول شبكة الطرق تقع ضمن فئة الحالة الممتازة، بما يعكس كفاءة منظومة إدارة الأصول، التي تتبنّاها الهيئة، وفاعلية برامج التقييم الدوري والصيانة الوقائية والاستباقية، بما يضمن المحافظة على جاهزية الأصول واستدامتها وِفق أعلى المعايير العالمية. ويؤكد هذا الإنجاز التزام الهيئة بتحقيق غاياتها الاستراتيجية الرامية إلى تعزيز جودة الحياة، والارتقاء بكفاءة واستدامة البنية التحتية، وتوظيف أحدث التقنيات الذكية في إدارة وصيانة أصول الطرق، دعماً لرؤية دبي لتصبح المدينة الأفضل عالمياً في جودة واستدامة خدمات النقل والبنية التحتية. لقراءة الخبر، يرجى زيارة الموقع الإلكتروني https://t.co/cr4RSJR5cG
- Aug 9, 20265.7x their median
افتتحت #هيئة_الطرق_و_المواصلات جسراً جديداً بطول 700 متر وبسعة أربعة مسارات، عند تقاطع شارع القدرة مع شارع الشيخ زايد بن حمدان آل نهيان، وبطاقة استيعابية تبلغ 6000 مركبة في الساعة. ويخدم الجسر الحركة المرورية على شارع القدرة باتجاه مدينة القدرة، بما يسهم في تعزيز انسيابية التنقّل ورفع كفاءة الربط بين المحاور الرئيسة في المنطقة. وفي الربع الرابع من عام 2026، ستفتتح الهيئة منحدرات الجسور الجانبية على التقاطع، لتوفير حركة مرورية انسيابية في مختلف الاتجاهات.
- Aug 9, 20265.3x their median
#RTA has opened a new 700-metre, four-lane bridge at the intersection of Al Qudra Road and Sheikh Zayed bin Hamdan Al Nahyan Street, with a capacity of 6,000 vehicles per hour. The bridge serves traffic along Al Qudra Road towards Al Qudra City, enhancing traffic flow and connectivity between key corridors in the area. In Q4 2026, RTA will open the side ramp bridges at the intersection, enabling smooth traffic flow in all directions.
- Aug 13, 20265.1x their median
In line with our continuous efforts to developing the infrastructure of the road network to accommodate the needs of urban development and population growth, #RTA is set to officially open tomorrow, Friday, a 500-metre, two-lane bridge serving traffic from Dubai World Trade Centre and One Central buildings towards the intersection of Al Mustaqbal Street and Za’abeel Palace Street and contributes to cut travel time from Dubai World Trade Centre down from 10 minutes to just 2 minutes during major events.
- Aug 27, 20264.9x their median
ستفتتح #هيئة_الطرق_و_المواصلات في دبي توسعة شارع الإمارات الأحد 30 أغسطس الجاري، وذلك من خلال إضافة مسارين جديدين بطول 5 كم للمرور القادم من إمارة الشارقة وحتى مخرج منطقة وادي العمردي، ويأتي هذا التحسين ضمن جهود الهيئة الرامية إلى تعزيز شبكة الطرق ورفع كفاءتها التشغيلية، من خلال توفير حلول مرورية طويلة الأمد، تسهم في انسيابية التنقّل بين إمارة دبي والإمارات الشمالية. ويعكس هذا المشروع رؤية الهيئة الاستراتيجية لتطوير المحاور الرئيسة في الإمارة، وِفق خطط استباقية تستند إلى الدراسات المرورية ومواكبة النمو السكاني والعمراني، بهدف رفع كفاءة شبكة الطرق، وتوفير منظومة تنقّل آمنة ومستدامة، تواكب الزيادة المستمرة في التنقّل اليومي بين إمارتي الشارقة ودبي، وتلبّي احتياجات النمو المستقبلي. لقراءة الخبر، يرجى زيارة الموقع الإلكتروني https://t.co/cr4RSJR5cG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Measured over 109 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.1K times each, and 0.236% of those impressions turn into an interaction. That is about 0.434% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 109 posts sampled, 99% carry an image or video, 81% are part of a thread and 17% link out. The account's strongest tracked post pulled 552 interactions, about 46x its own typical post. Recurring topics include #هيئة_الطرق_و_المواصلات, #rta, #wetex2026.
- What is RTA's engagement rate on X?
- RTA (@rta_dubai) has an engagement rate of 0.001%, based on the median interactions across 109 original posts from the last 30 days against 1,169,097 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, RTA sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @rta_dubai have real engagement?
- Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @rta_dubai post?
- Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 8 posts per day across the measured window.