Rodrigo Bocardi engagement report
@rodrigobocardi - 468K followers on X
Measured over 18 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 76 interactions against 468K followers, an engagement rate of 0.016%. Measured over 18 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.0K times each, and 0.847% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 02:00 UTC, and Saturday is the busiest day of the week. Of the 18 posts sampled, 6% link out. The account's strongest tracked post pulled 636 interactions, about 8.4x its own typical post.
Measured over 18 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Rodrigo Bocardi's engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.016%, Rodrigo Bocardi sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 6% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 80 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 2, 20268.4x their median
Que fase, diretoria! Tempo, tempo, tempo! Juiz de todas as coisas, removedor das máscaras, revelador das incompetências!
- May 29, 202518x their median
Programa Livre volta jáááá!!
- May 29, 202516x their median
#NovaFotoDePerfil https://t.co/kPJgnvMfF3
- Sep 26, 20263.8x their median
Quanto marmanjo chorando hoje, hein?! Será que é porque os isentões da comunicação perderam a aposta?!
- Oct 1, 20263.2x their median
E depois o Bocardi que é isso e aquilo, aqui e ali! Minha nossa. Vocês estão vendo tudo, né?
- Aug 3, 20263.0x their median
Quem está acompanhando o #SBTCidades? 🧡
- Oct 17, 20262.9x their median
Sepultamento Master do Jornalismo! Acabou! Os Isentões que ainda desfilavam por aí viraram receita de bolo de hipocrisia.
- Aug 3, 20262.4x their median
Chegou o dia de levar esse encontro para a sua tela. 🧡 Hoje, às 6h15 da tarde, tem BocaTV no @SBTonline e ao vivo no YouTube do BocaTV Canal. 👉 E aí, quem também tava contando os dias pra esse momento? #BocaTVCanal #RodrigoBocardi #BocaTV #BocaTVnoSBT #SBTCidades https://t.co/loKL0i3V6b
- Sep 10, 20262.3x their median
🚨AGORA: Rodrigo Bocardi revela ameaças e pressões de governos: “Só volto ao SBT se eu quiser”. Em transmissão ao vivo no Instagram, o jornalista Rodrigo Bocardi desabafou sobre as pressões que vem enfrentando devido às denúncias do projeto BocaTV. Ele revelou ter registrado um Boletim de Ocorrência após receber ameaças e esclareceu que os episódios ocorridos em Embu das Artes antecedem sua assinatura com o SBT. Bocardi afirmou que empresas públicas e órgãos governamentais o contataram diretamente, e também acionaram o SBT, para tentar silenciar suas reportagens. O apresentador relatou um episódio similar de sua época na TV Globo, quando foi orientado a interromper denúncias sobre corrupção em cemitérios. Segundo ele, a razão ficou clara mais tarde, ao notar que a Prefeitura de São Paulo veiculava anúncios sobre o tema nos intervalos do próprio telejornal. Sobre o retorno à televisão, o jornalista confessou que não planejava voltar a TV, mas aceitou o convite do SBT após insistência da emissora. Como condição, exigiu focar nos problemas comunitários e urbanos, recusando o jornalismo policial por discordar do formato. A parceria entre Bocardi e o SBT segue em fase de alinhamento. Bocardi ressaltou que o SBT foi devidamente informado sobre as ameaças desde a publicação do vídeo pelo secretário da prefeitura, classificando a perseguição à imprensa como um absurdo. Ele concluiu afirmando que a emissora compreendeu toda a situação com o posicionamento de “vida que segue”. Por fim, ele ressaltou que aguarda uma apuração do SBT sobre as acusações, com a devida apresentação de provas e um posicionamento público e transparente da emissora. Contudo, o jornalista enfatizou que a decisão final sobre o seu retorno ao ar cabe exclusivamente a ele: “Só volto ao SBT se eu quiser”. Via @DidigoSantini
- Oct 4, 20262.3x their median
Temos que reconhecer aquilo que é moderno, dinâmico, agil! Parabéns, @CNNBrasil pela divulgação da apuração! Incrível o patamar elevado de qualidade na comparação geral.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 76 interactions against 468K followers, an engagement rate of 0.016%. Measured over 18 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.0K times each, and 0.847% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 02:00 UTC, and Saturday is the busiest day of the week. Of the 18 posts sampled, 6% link out. The account's strongest tracked post pulled 636 interactions, about 8.4x its own typical post.
- What is Rodrigo Bocardi's engagement rate on X?
- Rodrigo Bocardi (@rodrigobocardi) has an engagement rate of 0.016%, based on the median interactions across 18 original posts from the last 30 days against 468,025 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, Rodrigo Bocardi sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @rodrigobocardi have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @rodrigobocardi post?
- Most posts go out around 02:00 UTC, and Saturday is its busiest day, at roughly 0.67 posts per day across the measured window.