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Robb Wolf engagement report

@robbwolf - 121K followers on X

Measured over 18 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Bottom quarter for its size
Per follower
0.011%
of 121K followers
Per impression
0.279%
4.7K views on a typical post
Reach
3.85%
of its followers see a post
Typical post
13
interactions (median)
Saved
0.086%
4 bookmarks on a typical post
Posting rate
0.73/day
active 50% of days
Peak time
16:00 UTC
Wednesday

A typical post picks up 13 interactions against 121K followers, an engagement rate of 0.011%. Measured over 18 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.279% of those impressions turn into an interaction. That is about 3.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 18 posts sampled, 94% link out. The account's strongest tracked post pulled 1.0K interactions, about 78x its own typical post.

Measured over 18 original posts from a 30-day window, last computed on October 5, 2026. Recurring tag: #bil.

Compared with accounts its own size

Robb Wolf's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, Robb Wolf sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link94% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 94% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 126 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 26, 202178x their median

    What has generally passed for "Western Liberal Democracies" will largely live or die by which approach dominates. WLD's are a once (thus far) in history event. there is nothing to guarantee they go on, nor that something like it would ever happen again. https://t.co/xPH0V5TC30

    830152236View on X
  • Sep 3, 202625x their median

    https://t.co/3eAVDTG0xo

    2632531381K viewsView on X
  • Aug 20, 20268.8x their median

    https://t.co/uNLhMnhzeO

    841313444K viewsView on X
  • Oct 2, 20268.7x their median

    This is so damn frustrating. Yes, technically allulose is chemically defined as a “sugar.” But it has zero impact on blood sugar, insulin etc. this is the classic bottom feeding lawyers providing nothing valuable to the world. https://t.co/9iWy561W9V

    994915.5K viewsView on X
  • Sep 22, 20268.4x their median

    SPROUTS secretly misted chlorine pesticide on ALL your food/produce day & night, organic included. As I told you previously, I wrote AG Ken Paxton, who follows me on X. He just forced Sprouts to stop. 90 days. Then Sprouts can never spray your food again. Thank you Ken🙏💪

    86912214K viewsView on X
  • Aug 25, 20265.6x their median

    Dolly, you will be missed....and we will always love you.

    691304.1K viewsView on X
  • Aug 31, 20264.7x their median

    https://t.co/Z796FktahU

    562215.3K viewsView on X
  • Aug 21, 20264.4x their median

    https://t.co/Y1stci37v2

    475414.8K viewsView on X
  • Aug 3, 20264.2x their median

    1-I strongly encourage everyone to read this. 2-The "white house covid czar" is from the Biden, not Trump admin 3-IN addition to likely funding GOF research in the corona virus space, (which case fatality rates put it on par with a bad flu) there alsso appears to have been (possibly still going) GOF research on things like MERS that have a no-joke, not "died with" but "died from" case fatality rate of 70%. As big a disaster as all of this has been, if something like MERS was made more easily transmissible, civilization is done. A lot of things broke with COVD. Everything would break with something of that magnitude. So, if you are convinced Fauci is a saint, that there is nothing to see here, this article provides every talking point you need to make to address all of that. White House Covid Czar Says He thinks it was Lab Leak https://t.co/HkhroJ95pP

    473404.2K viewsView on X
  • Sep 30, 20264.1x their median

    I had a great time talking something other than protein, carbs and fat! How LMNT Built a Breakout Brand Without Digital Ads with Robb Wolf https://t.co/Kv6l76wCx2

    472404.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bil

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 13 interactions against 121K followers, an engagement rate of 0.011%. Measured over 18 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.279% of those impressions turn into an interaction. That is about 3.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 18 posts sampled, 94% link out. The account's strongest tracked post pulled 1.0K interactions, about 78x its own typical post.

What is Robb Wolf's engagement rate on X?
Robb Wolf (@robbwolf) has an engagement rate of 0.011%, based on the median interactions across 18 original posts from the last 30 days against 120,982 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, Robb Wolf sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @robbwolf have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @robbwolf post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.73 posts per day across the measured window.

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