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Snr. Cde. Robert Kabushenga engagement report

@rkabushenga - 438K followers on X

Measured over 12 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.048%
of 438K followers
Per impression
1.07%
19K views on a typical post
Reach
4.43%
of its followers see a post
Typical post
208
interactions (median)
Saved
0.034%
6 bookmarks on a typical post
Posting rate
2.2/day
active 33% of days
Peak time
08:00 UTC
Saturday

A typical post picks up 208 interactions against 438K followers, an engagement rate of 0.048%. Measured over 12 original posts, its engagement rate beats 54% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 1.07% of those impressions turn into an interaction. That is about 4.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Saturday is the busiest day of the week. Of the 12 posts sampled, 75% carry an image or video. The account's strongest tracked post pulled 3.2K interactions, about 16x its own typical post. Recurring topics include #saveamother, #independencemarathon, #35yearsofgrowingwithuganda.

Measured over 12 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #saveamother, #independencemarathon, #35yearsofgrowingwithuganda.

Compared with accounts its own size

Snr. Cde. Robert Kabushenga's engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.048%, Snr. Cde. Robert Kabushenga sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 202616x their median

    At the tail end of Express Highway at Mpala. My driver is stoped by a traffic officer. TO: How’re you young man? Dr: I am okay sir TO: show me your driving license Dr: Searches from his phone & gives it to him. TO: Checks it up using his phone. You can go Me: I am pleased by his professionalism so, I lower the hind glass. Me: Good morning Officer TO: Good morning sir Me: I am AIGP(Rtd) Kasingye TO: Eeh Afande, I even remember I guarded at your home in Katabi. But you’ve changed. Calls his boss an IP IP: Eeh Afande, you have fattened. Me: laughs, I am not a cow. Just say I added some weight 😂😂 IP: You inspected my station in Nansana. You were tough on me but you advised me well. Me: Continue being nice to people but firm. Stay well.

    3.0K1421497156K viewsView on X
  • Aug 28, 20263.9x their median

    Omukama Oyo Nyimba Kabamba Iguru Rukidi, Entale Ya Tooro 🙏🙏. #EngomaEyejumikire #AmataGatikire #EkyanziKizaire Sometimes English is unable to say for us what we want say the way we must say it https://t.co/2WyDs1JABN

    767465236K viewsView on X
  • Aug 28, 20262.5x their median

    Folks at @Phanerookampala thanks for having me over last night for the prayer service. And an honor to meet Ap. Grace. We will be talking in the coming days about how together with @stanbicug @OldMutualUganda @Nivana_Uganda @TMR_IntHospital @drkasenene we can #SaveAMother in the @imarathonug by helping Mengo Hospital Blood Bank build a cold room.

    435735422K viewsView on X
  • Aug 24, 20262.0x their median

    Coffee may reduce skin cancer risk.

    365349585K viewsView on X
  • Aug 29, 20261.7x their median

    Rugyeyo Farm Update Last July we took delivery of a dry milling machine(huller) given to us through a grant from @UgandaCoffee_ @MAAIF_Uganda under their Agro-industrialization program. It was handed to me by Hon. @DESIREtheFARMER, our sector Minister. Today I report that we are installing the machine & the plan is to commission it by end of September, if we can raise all the money. So far we have started where we are either with what we have. The point is we have a bigger dream of which this is only the first step. We are looking to raise at least US $ 500,000 so we can have the complete process that would take us to export grade processed beans which we can also be roasted into a final consumer product. We could do with a little more. That would enable us to complete the infrastructure requirements, additional equipment & then build a production ecosystem that would positively impact our output. We are in a unique position for having our own farm that has commercial production scale. Now it is to build a network of farmers we can buy from. All this requires significant liquidity to execute. I am hopeful nonetheless. Two years ago I came close to exiting. A chance meeting with a fellow coffee guy & small talk is what it took for me to revisit my business practices. Things look different and promising. In the next 15-20 years @RugyeyoFarmLtd coffee business will be a whole different story.

    2954121123K viewsView on X
  • Aug 27, 2026

    Some of the distinguished guests attending #Phaneroo service — Hon Betty Nakisita and @rkabushenga☺️ https://t.co/tlQLDduk8A

    228274171K viewsView on X
  • Aug 21, 2026

    One of those days when a chance encounter turns into a consequential promise. I went to @KURAAssetManUG expecting I was simply borrowing a boardroom. And then things took a completely & radically different direction. I am at tail end of a @EnabelinUganda Grant to make @RugyeyoFarmLtd investment ready. During this discussion I got access to the finest young minds in investment finance. They questioned my business model & I shared my dream of our coffee future. In the end we agreed there is opportunity for a private coffee fund. This can open up different pathways for accessing the financial returns of Uganda’s coffee promise. We will be coming to you on how you can be part of the private fund

    119279215K viewsView on X
  • Aug 29, 2026

    Us of @mutungomadbus still found a way to put in our Saturday morning run so we can free up for cleaning 🤣, warm up run for the #CancerRun this Sunday & train for the @imarathonug on Sunday, October 4th https://t.co/Rsk4TpWe4l

    134125013K viewsView on X
  • Aug 23, 2026

    Kabushenga’s Thoughts Here Is A Cause For You I disappointed my friend @asiimwe4justice. You see, Jackie has this great concept which really works well & especially for her. She does this walk where she calls up a person she would like to have a conversation with & off they go. For a start, it is good exercise. Walking always is. Secondly, it is a really really cheap date. Almost laughably so. You who comes along never has to cost her anything. The road is free and no need to eat or drink. Yet you keep her perhaps the most productive company of any date that anyone can wish for. When you are done you go home. But I digress. This is not about hooking up. It is about conversation & learning. So back to the disappointment. Jackie expected to talk about the change that my life has gone through since my previous work. Deep down, without saying it, she expected I would break out into a run rather than walk. None of that happened. In fact I stuck to walking. Only at a faster pace. She had to slow me down to catch her breath. But I couldn’t help myself. Rather than miss out on running, I spent most of our walking time on the road, talking about running. I said nothing about the new direction my life had taken. She didn’t forgive me. But my run talk was about an issue dear to Jackie’s heart. I decided to tell her why on Sunday October 4th we are going to run to #SaveAMother. The week before I visited Mengo Hospital Blood Bank. It was a sobering experience. The Independence Marathon is partly a fundraising drive to benefit them because they serve the underprivileged particularly mothers in child birth. Of the 187 Ugandan mothers that die every year during child birth, most of them bleed to death. Uganda suffers an annual blood shortfall of 100,000 units. So Mengo Hospital Blood Bank a major source, is in desperate need of blood and money to collect it. They also need a cold room to handle the raw blood. Right now it is kept in a few ordinary fridges. And let me add that the shortage of O-Minus blood is particularly acute. This was my conversation with Jackie. By the time she remembered why she had wanted us to go on this walk together, we were done. I laughed at her! And she was sold in signing up for the cause. Please join her #WalkToConnect bus that day if running is too much for you. See you then PS: Got to donate blood myself & meet two old friends @naviomusic & @Mizzflav

    90262216K viewsView on X
  • Aug 29, 2026

    Kabushenga’s Thoughts Coffee, Coffee & More Coffee It has been two weeks of coffee. It started with the Coffee Retreat at Rugyeyo Farm. We spent most of the day on agronomy & particularly how a farmer can build a circular economy by applying regenerative agricultural methods. Then my restless mind and big mouth got me into yet another conversation about the posture & identity Uganda should take at February 2027 Africa Fine Coffees Association event in Kampala. Our strategy beyond increasing coffee production as a country, is to position Uganda as an origin in the world market of coffee. To do this requires a rethink of robusta & a sustained branding campaign that uses our recently launched identity. Which neatly takes me to the next & perhaps most profound conversation. But first, the downside. There far too many initiatives all purportedly to drive up the coffee fortunes. They are dressed in progressive language, have lots of money earmarked for them but largely working in isolation. You don’t see what my old friends in the civil service used to call “sector wide approach”. We are working in the smallness of silos. Back to the upside. Last week I was in the audience of a World Bank & MAAIF review of their AGRICONNECT partnership that supports four priority crops in Uganda. Coffee is one & we came to receive a presentation. Then a debate ensued. At the end, the Commissioner for Coffee Production at MAAIF asked us to answer some questions. The most powerful one was who we produce coffee for as Uganda. It was not one we could handle in an afternoon. So we in the coffee private sector met again on Tuesday to find answers. What we discussed & recommended will remain confidential. But I can share my perspective. Uganda needs to develop a coffee business model that would maximize benefit for all of us in the sector. Set a financial number as the aspiration & then define the pillars that would drive this outcome. Work on consistency of quality & fulfillment of orders. And then multiply yield. We talk repeatedly about agro-industrialization to a point where this has become sloganeering. It is time to talk about industrialization of agriculture. This is what gets us into commercial farming. This will strengthen our position in the world market of coffee. Hopefully one day we shall refocus PS: In the same week we also examined ways in which to turn our labour needs and skills requirements in the coffee sector into work opportunity for women between the age of 16-35. The other is how to create business opportunity for the same demographic by leveraging our assets & processes. All so they can earn some money & learn skills

    70152011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#saveamother#independencemarathon#35yearsofgrowingwithuganda#amatagatikire#bugolobi5k

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 208 interactions against 438K followers, an engagement rate of 0.048%. Measured over 12 original posts, its engagement rate beats 54% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 1.07% of those impressions turn into an interaction. That is about 4.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Saturday is the busiest day of the week. Of the 12 posts sampled, 75% carry an image or video. The account's strongest tracked post pulled 3.2K interactions, about 16x its own typical post. Recurring topics include #saveamother, #independencemarathon, #35yearsofgrowingwithuganda.

What is Snr. Cde. Robert Kabushenga's engagement rate on X?
Snr. Cde. Robert Kabushenga (@rkabushenga) has an engagement rate of 0.048%, based on the median interactions across 12 original posts from the last 30 days against 438,416 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.048%, Snr. Cde. Robert Kabushenga sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @rkabushenga have real engagement?
Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @rkabushenga post?
Most posts go out around 08:00 UTC, and Saturday is its busiest day, at roughly 2.2 posts per day across the measured window.

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