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Riot Games engagement report

@riotgames - 3.1M followers on X

Measured over 12 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.025%
of 3.1M followers
Per impression
0.675%
111K views on a typical post
Reach
3.63%
of its followers see a post
Typical post
751
interactions (median)
Saved
0.049%
54 bookmarks on a typical post
Posting rate
1.17/day
active 50% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 751 interactions against 3.1M followers, an engagement rate of 0.025%. Measured over 12 original posts, its engagement rate beats 61% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 111K times each, and 0.675% of those impressions turn into an interaction. That is about 3.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 25K interactions, about 34x its own typical post.

Measured over 12 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #gencon2026.

Compared with accounts its own size

Riot Games's engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.025%, Riot Games sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 12, 202634x their median

    🏆 @HLEOFFICIAL ARE THE #MSI2026 CHAMPIONS 🏆 https://t.co/p0lbEc1Y1r

    18K6.0K2331.0K574K viewsView on X
  • Jun 28, 202633x their median

    first look at lux and samira, 2XKO’s next champions. full gameplay trailers coming later this year https://t.co/HdL4j2iDyw

    21K2.2K5151.3K3.2M viewsView on X
  • Jun 26, 202622x their median

    We've finally done it. We figured out a way to go back to the good ol' days. But can @RiotPabro get @RiotMeddler on board? Tune in to MSI Finals on July 11 at 11pm PDT to find out. https://t.co/nl0tXgZXFJ

    14K1.3K6647743.5M viewsView on X
  • Jul 3, 20266.7x their median

    This year we wanted to do something special for League and VAL cosplayers at #AX2026. @martinwongphoto snapped these photos, but we didn’t tell the community where they’d end up later that day… Featuring: earthylien, kiyokocchii, @in8flo_official, @Cobaltcosplay_, yvu.yu, hollowcoded, @toxickbunny, @edensgardenva, @rayne_fel, and @BlackAcecosplay.

    4.7K2743527436K viewsView on X
  • Aug 27, 20264.5x their median

    Honored to have a couple @VALORANT Agents serve as your character study. Amazing work, @P4RANX0IA https://t.co/RRKx6sApD2

    3.1K14711220119K viewsView on X
  • Jun 28, 20264.4x their median

    1000+ PLAYERS. 1 WINNER. M80 @HikariNYC IS YOUR EVO VEGAS 2XKO MAJOR CHAMPION! #Evo2026 https://t.co/nHh023rY2K

    2.9K2913241165K viewsView on X
  • Jul 12, 20263.8x their median

    Any OG builds you’re looking forward to playing when League Classic is live in Patch 26.15? https://t.co/M2KbuqUZOd

    2.4K18917344308K viewsView on X
  • Aug 4, 20263.5x their median

    ‼️Today, we issued a ban wave across all servers targeting over 3,000 accounts involved in behavior that violates our commitment to fair play. With Vanguard strengthening our detection efforts, we'll continue monitoring, investigating, and taking action against anyone undermining the integrity of Wild Rift.

    2.3K1269269434K viewsView on X
  • May 21, 20262.6x their median

    Riot 🤝 @discord Account linking is coming—starting with a beta test for some @LeagueOfLegends players. New features: 📨Invite Discord friends directly to your party 🔗Copy a lobby link and share it in your servers 🥳See which friends play our games ▶️ https://t.co/OBbGxuOQ6i https://t.co/uEiU5ZEUH8

    1.7K1175125429K viewsView on X
  • Jul 15, 20261.9x their median

    New parental controls are rolling out for @LeagueOfLegends, @VALORANT, and @TFT (PC) in the US. Here’s what they do and how you can enable them for your child’s account: https://t.co/JtOY1WyZxJ https://t.co/okBM1lIjAG

    97035298133950K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gencon2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 751 interactions against 3.1M followers, an engagement rate of 0.025%. Measured over 12 original posts, its engagement rate beats 61% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 111K times each, and 0.675% of those impressions turn into an interaction. That is about 3.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 25K interactions, about 34x its own typical post.

What is Riot Games's engagement rate on X?
Riot Games (@riotgames) has an engagement rate of 0.025%, based on the median interactions across 12 original posts from the last 30 days against 3,065,953 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, Riot Games sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @riotgames have real engagement?
Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @riotgames post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1.17 posts per day across the measured window.

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