Back to @ring's profile

Ring engagement report

@ring - 74K followers on X

Measured over 17 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Bottom quarter for its size
Per follower
0.02%
of 74K followers
Per impression
0.572%
2.6K views on a typical post
Reach
3.53%
of its followers see a post
Typical post
15
interactions (median)
Saved
0.038%
1 bookmarks on a typical post
Posting rate
0.57/day
active 43% of days
Peak time
17:00 UTC
Friday

A typical post picks up 15 interactions against 74K followers, an engagement rate of 0.02%. Measured over 17 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.572% of those impressions turn into an interaction. That is about 3.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 182 interactions, about 12x its own typical post.

Measured over 17 original posts from a 30-day window, last computed on October 24, 2026.

Compared with accounts its own size

Ring's engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.02%, Ring sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 242 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 7, 202612x their median

    Introducing Ring’s all-new lineup | Retinal 4K cameras, groundbreaking innovations, and more. With ultra-sharp clarity securing your home, business, and neighborhood, you’re protected. See what's new: https://t.co/6CQB003mqz https://t.co/7YlkdMbcAy

    1501612423K viewsView on X
  • Oct 9, 20263.8x their median

    Meet Ring's first-ever smart lock πŸ”’ πŸ”‘ Multiple ways to unlock β€” with fingerprint, PIN, Ring app, or Alexa. πŸͺ« Dead battery? Just twist the Backup Power Dial until the keypad turns on and enter your PIN. Learn more: https://t.co/SL2Pin920s https://t.co/64mbEKtIR2

    465605.9K viewsView on X
  • Sep 15, 20263.0x their median

    Emily's Ring camera captured the entire process of this spider weaving its web. How incredible is nature! https://t.co/7chKHP9583

    365403.1K viewsView on X
  • Jun 21, 20262.4x their median

    Never take a hug with dad for granted πŸ‘ Tyler has been an iron worker for 10 years, and he fully understands how dangerous his job can be. He says, "making sure we say our 'goodbyes' and 'I love yous' [is] very important to me and it's never too late to stop for one more hug." https://t.co/ISoi25j30v

    303003.8K viewsView on X
  • Jun 3, 20262.4x their median

    Package delivered, with some extra kindness πŸ’™βœ¨ Debbie was asleep when high winds knocked over a heavy planter, when her @amazon driver arrived, he didn't hesitate to help pick up the mess. Moments like this remind us that small actions can leave a big impact in our community! https://t.co/LbbwsxuhZe

    301203.0K viewsView on X
  • Jul 10, 20262.1x their median

    This elderly couple rushed home after seeing something odd on their Ring camera... Toni received a Ring notification and saw a cat struggling with a jar stuck on its head. They immediately headed back home to help. After carefully removing the jar, the cat was okay! πŸ’™ https://t.co/W2ER8ZqOGJ

    273104.9K viewsView on X
  • Jul 11, 20261.9x their median

    Just wanted to say Hay! 🐴🌾 Happy #WorldHorseDay https://t.co/eQHtRDihvX

    163912.8K viewsView on X
  • Aug 27, 20261.9x their median

    Happy International Dog Day! πŸΆπŸ’™ A round of a-paws for all the smart pups who’ve mastered the doorbell. https://t.co/QW5bRa2YS7

    192703.1K viewsView on X
  • Jul 19, 20261.9x their median

    Motion Detected: Spain scores winning goal to win the 2026 World Cup πŸ†πŸ‡ͺπŸ‡Έ https://t.co/FG4ptCxWIP

    211513.1K viewsView on X
  • Oct 7, 20261.7x their median

    More detail. More places. More protection. πŸ”’ Ring’s newest Retinal 4K cameras and first-ever smart lock deliver new ways to secure your home. πŸ”— Learn more now: https://t.co/6CQB003mqz https://t.co/d2v2nvkoD2

    184129.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell Twitter (X) accounts - escrow-protected

PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 15 interactions against 74K followers, an engagement rate of 0.02%. Measured over 17 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.572% of those impressions turn into an interaction. That is about 3.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 182 interactions, about 12x its own typical post.

What is Ring's engagement rate on X?
Ring (@ring) has an engagement rate of 0.02%, based on the median interactions across 17 original posts from the last 30 days against 74,202 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, Ring sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ring have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ring post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.57 posts per day across the measured window.

Keep going