Ring engagement report
@ring - 74K followers on X
Measured over 17 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 15 interactions against 74K followers, an engagement rate of 0.02%. Measured over 17 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.572% of those impressions turn into an interaction. That is about 3.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 182 interactions, about 12x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
Ring's engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.02%, Ring sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 29% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 242 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 202612x their median
Introducing Ringβs all-new lineup | Retinal 4K cameras, groundbreaking innovations, and more. With ultra-sharp clarity securing your home, business, and neighborhood, youβre protected. See what's new: https://t.co/6CQB003mqz https://t.co/7YlkdMbcAy
- Oct 9, 20263.8x their median
Meet Ring's first-ever smart lock π π Multiple ways to unlock β with fingerprint, PIN, Ring app, or Alexa. πͺ« Dead battery? Just twist the Backup Power Dial until the keypad turns on and enter your PIN. Learn more: https://t.co/SL2Pin920s https://t.co/64mbEKtIR2
- Sep 15, 20263.0x their median
Emily's Ring camera captured the entire process of this spider weaving its web. How incredible is nature! https://t.co/7chKHP9583
- Jun 21, 20262.4x their median
Never take a hug with dad for granted π Tyler has been an iron worker for 10 years, and he fully understands how dangerous his job can be. He says, "making sure we say our 'goodbyes' and 'I love yous' [is] very important to me and it's never too late to stop for one more hug." https://t.co/ISoi25j30v
- Jun 3, 20262.4x their median
Package delivered, with some extra kindness πβ¨ Debbie was asleep when high winds knocked over a heavy planter, when her @amazon driver arrived, he didn't hesitate to help pick up the mess. Moments like this remind us that small actions can leave a big impact in our community! https://t.co/LbbwsxuhZe
- Jul 10, 20262.1x their median
This elderly couple rushed home after seeing something odd on their Ring camera... Toni received a Ring notification and saw a cat struggling with a jar stuck on its head. They immediately headed back home to help. After carefully removing the jar, the cat was okay! π https://t.co/W2ER8ZqOGJ
- Jul 11, 20261.9x their median
Just wanted to say Hay! π΄πΎ Happy #WorldHorseDay https://t.co/eQHtRDihvX
- Aug 27, 20261.9x their median
Happy International Dog Day! πΆπ A round of a-paws for all the smart pups whoβve mastered the doorbell. https://t.co/QW5bRa2YS7
- Jul 19, 20261.9x their median
Motion Detected: Spain scores winning goal to win the 2026 World Cup ππͺπΈ https://t.co/FG4ptCxWIP
- Oct 7, 20261.7x their median
More detail. More places. More protection. π Ringβs newest Retinal 4K cameras and first-ever smart lock deliver new ways to secure your home. π Learn more now: https://t.co/6CQB003mqz https://t.co/d2v2nvkoD2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 15 interactions against 74K followers, an engagement rate of 0.02%. Measured over 17 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.572% of those impressions turn into an interaction. That is about 3.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 29% link out. The account's strongest tracked post pulled 182 interactions, about 12x its own typical post.
- What is Ring's engagement rate on X?
- Ring (@ring) has an engagement rate of 0.02%, based on the median interactions across 17 original posts from the last 30 days against 74,202 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.02%, Ring sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ring have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ring post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.57 posts per day across the measured window.