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Rick Sammon engagement report

@ricksammon - 98K followers on X

Measured over 34 original posts from a 30-day window, last computed on September 14, 2026.

Engagement

Bottom quarter for its size
Per follower
0.013%
of 98K followers
Per impression
1.98%
656 views on a typical post
Reach
0.67%
of its followers see a post
Typical post
13
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.27/day
active 63% of days
Peak time
00:00 UTC
Friday

A typical post picks up 13 interactions against 98K followers, an engagement rate of 0.013%. Measured over 34 original posts, its engagement rate beats 21% of 19,933 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 656 times each, and 1.98% of those impressions turn into an interaction. That is about 0.671% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 33 interactions, about 2.5x its own typical post. Recurring topics include #throwbackthursday, #flashbackfriday, #aiart️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️.

Measured over 34 original posts from a 30-day window, last computed on September 14, 2026. Recurring tags: #throwbackthursday, #flashbackfriday, #aiart️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️.

Compared with accounts its own size

Rick Sammon's engagement rate beats 21% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, Rick Sammon sits above the 10th percentile of the 200,661 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.67%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 200,661 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,898 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.67%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 165 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 1, 20262.5x their median

    Antarctica! @KelbyOne https://t.co/kh6gFH7yyS

    30120814 viewsView on X
  • Aug 22, 20262.2x their median

    This morning on our wonderful river walk here in Croton on Hudson, New York. https://t.co/YjDDOkCP7B

    23140792 viewsView on X
  • Sep 4, 20261.8x their median

    #Throwbackthursday Botswana, 2004 Canon EOS 1D Mark II... with a whopping 8.2 MP sensor! And the 100-400mm dust-pump lens. If you use that lens, you know why it was called a dust pump. @KelbyOne @bernabephoto https://t.co/o3ltXYzZcw

    21111720 viewsView on X
  • Aug 21, 20261.7x their median

    Happy #FlashbackFriday - to when I was teaching the awesome Dana Delany how to improve her photography in Galapagos on the ESPN Photo Safari. Good fun with a good person. @KelbyOne https://t.co/cjGZKPKPg7

    172211.2K viewsView on X
  • Aug 24, 20261.6x their median

    If I had to - had to - choose between taking a wide-angle zoom and a telephoto zoom on an African safari, I'd choose a wide-angle zoom (or an iPhone)... because wide-angle shots often tell more of a story than tight head shots (which can look like zoo or wildlife park photos). @KelbyOne

    18210601 viewsView on X
  • Sep 12, 2026

    Good night from Bandon Beach, Oregon, where I'm putting the finishing touches on my KelbyOne class, "A Photographer's Guide to the Oregon Coast." Stay tuned! @KelbyOne https://t.co/NnAAIzvICC

    14230617 viewsView on X
  • Aug 25, 2026

    12 reasons to consider picking up a 12 string guitar. Hey @ScottKelby - I know you are an electric dude, so maybe my next video will be about a 12 string electric guitar 🤣 @SweetwaterSound @TrueFireTV @KelbyOne https://t.co/UQNYlRpk5e

    141301.2K viewsView on X
  • Aug 28, 2026

    Hi from the fun-filled world of A.I. @KelbyOne https://t.co/Ox6iNCbk2e

    15110539 viewsView on X
  • Aug 20, 2026

    Happy #ThrowbackThursday - to the early 1990s when Kelly Packard was my guest on the ESPN "Photo Safari" show. @KelbyOne @ScottKelby @erikkuna https://t.co/pqKUTQmTfB

    16010889 viewsView on X
  • Aug 7, 2026

    For all my bike riding friends! Have a great ride (or rides) this weekend! Video from my @KelbyOne class: The A.I. Mindset. https://t.co/48XEn8l5l8

    11240893 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#throwbackthursday#flashbackfriday#aiart️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️#wildlife

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 13 interactions against 98K followers, an engagement rate of 0.013%. Measured over 34 original posts, its engagement rate beats 21% of 19,933 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 656 times each, and 1.98% of those impressions turn into an interaction. That is about 0.671% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 33 interactions, about 2.5x its own typical post. Recurring topics include #throwbackthursday, #flashbackfriday, #aiart️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️.

What is Rick Sammon's engagement rate on X?
Rick Sammon (@ricksammon) has an engagement rate of 0.013%, based on the median interactions across 34 original posts from the last 30 days against 97,737 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Rick Sammon sits above the 10th percentile of the 200,661 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ricksammon have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ricksammon post?
Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 1.27 posts per day across the measured window.

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