Back to @richeisen's profile

Rich Eisen engagement report

@richeisen - 1.5M followers on X

Measured over 2 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.081%
of 1.5M followers
Per impression
0.787%
152K views on a typical post
Reach
10.2%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.037%
56 bookmarks on a typical post
Posting rate
1/day
active 43% of days
Peak time
18:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.2K interactions against 1.5M followers, an engagement rate of 0.081%. Posts are seen about 152K times each, and 0.787% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 106K interactions, about 89x its own typical post. Recurring topics include #nfl, #broncoscountry, #michigan. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #nfl, #broncoscountry, #michigan.

Where this sits in the catalog

At 0.081%, Rich Eisen sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 157 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 18, 202689x their median

    The dolphins that were in ‘THE ODYSSEY’ just happened to appear on accident & were filmed anyway. https://t.co/GbGu4CVYhc

    101K4.3K4395198.2M viewsView on X
  • Dec 17, 201927x their median

    To close out today's show, @richeisen addressed the passing of his father Joel and, in his loving memory, made a request of us all: https://t.co/qcDDeR4ysh

    25K4.2K1.8K1.3KView on X
  • Jul 18, 202621x their median

    This is one of my favorite videos of all time. As a child psychologist, it’s a perfect example of joint attention, preverbal communication, and coregulation.❤️ https://t.co/zG2TLtlMFS

    23K1.9K339168875K viewsView on X
  • Sep 8, 20266.2x their median

    BREAKING NEWS: WNBA players have reportedly suggested Nneka Ogwumike to replace Cathy Engelbert as #WNBA Commissioner. https://t.co/JKPKG0gyMk

    5.7K724805192320K viewsView on X
  • Aug 3, 20264.3x their median

    "The fact that Skubal's going to stay put in Los Angeles and be another $400 million log on their multibillion-dollar salary fire is why everybody thinks the house is on fire for baseball." @richeisen breaks down why MLB’s system is "on fire" on @RichEisenShow ⬇️ https://t.co/xxNdsSnLSn

    4.7K263174191.3M viewsView on X
  • Jul 27, 20262.0x their median

    Michigan men's basketball players Trey McKenney and Elliot Cadeau share their reactions to their former head coach Dusty May leaving for the NBA on the @RichEisenShow 👀 "Our main focus was to keep the team together." https://t.co/qxAO0y3yjj

    2.2K12648101.1M viewsView on X
  • Sep 29, 20262.0x their median

    🏈 @TheIowaHawkeyes beat #Michigan on Saturday. @gkittle46 has sent his old helmet for @richeisen to pay off their bet. It has arrived. STAY TUNED. https://t.co/GDC9d09GX3

    2.2K1522412302K viewsView on X
  • Jul 16, 20262.0x their median

    LeBron James just played with the crowd a bit as to his decision. “I hear the Warriors … I hear the Sixers.” He also referenced the Rich Eisen Show segment where co-host Chris Brockman suggested the Heat would be a play-in team if he went there and James would be a non-factor.

    2.1K13263121850K viewsView on X
  • Aug 25, 2026

    💻 @ChaseDaniel What does the game tape say about Deshaun Watson, who was named #DawgPound starting QB on Monday? #NFL https://t.co/4AN0aYuzqI

    1.3K77657115K viewsView on X
  • Jul 27, 2026

    Michigan's men's basketball HC Michael Boynton explains to @richeisen how the team was able to build chemistry that ended with a national championship season 🏆 (via @RichEisenShow) https://t.co/zuDSlSdowK

    1.1K86561926K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nfl#broncoscountry#michigan#seahawks#bigblue

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell Twitter (X) accounts - escrow-protected

PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 1.2K interactions against 1.5M followers, an engagement rate of 0.081%. Posts are seen about 152K times each, and 0.787% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 106K interactions, about 89x its own typical post. Recurring topics include #nfl, #broncoscountry, #michigan. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Rich Eisen's engagement rate on X?
Rich Eisen (@richeisen) has an engagement rate of 0.081%, based on the median interactions across 2 original posts from the last 30 days against 1,488,566 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.081%, Rich Eisen sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @richeisen have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @richeisen post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1 posts per day across the measured window.

Keep going